Rebranding an iOS app - Speaker Deck

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Rebranding   an iOS app

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 @

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 @

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Identity change?

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Identity change? We are experts.

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!rue Saint-Georges!

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CapitaineTrain.xcodeproj BUNDLE_DISPLAY_NAME=Captain Train [NSURL URLWithString:@"https://www.captaintrain.com/en/terms/"] "ui.ios.shareApp.doYouLikeCapitaineTrain" = "Do you like Captain Train?"; Captain Train

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Unchanged

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Product ✅ Team ✅ Support ✅ Process ✅

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Changed

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CapitaineTrain.xcodeproj Captain Train iOS application Other projects Tools and partners  …

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Partenaires

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Captain Train Trainline EU

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CFBundleDisplayName

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Capitaine Dev Capitaine Train

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Captain Dev Captain Train

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Trainline # Trainline

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- (NSString *)cat_appName { return [self objectForInfoDictionaryKey:kCFBundleNameKey]; }

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+ (NSArray *)cat_legacyNames { return @[@"Captain Train", @"Capitaine Train"]; }

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// Stylesheet-style UI Constants. @interface CATUI : NSObject // Tint + (UIColor *)tintColor; + (UIColor *)alternateTintColor; // Semantic colors + (UIColor *)noticeColor; + (UIColor *)lightNoticeColor; + (UIColor *)warningColor; + (UIColor *)lightWarningColor; + (UIColor *)errorColor; + (UIColor *)lightErrorColor; …

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#pragma mark Environment + (UIColor *)navyColor { return CAT_HEXCOLOR(0x21314d); } + (UIColor *)snowColor { return CAT_HEXCOLOR(0xf2f4f7); } #pragma mark Actions + (UIColor *)mintColor { return CAT_HEXCOLOR(0x01c3a7); } + (UIColor *)fernColor { return CAT_HEXCOLOR(0x14b69f); } + (UIColor *)pondColor { return CAT_HEXCOLOR(0xd3f9f4); } + (UIColor *)ginColor { return CAT_HEXCOLOR(0xeffffd); } + (UIColor *)ivyColor { return CAT_HEXCOLOR(0x059e87); } + (UIColor *)samColor { return CAT_HEXCOLOR(0xe02007); } #pragma mark Grays + (UIColor *)darthColor { return CAT_HEXCOLOR(0x13181a); } + (UIColor *)moriaColor { return CAT_HEXCOLOR(0x323e42); } + (UIColor *)slateColor { return CAT_HEXCOLOR(0x647479); } + (UIColor *)stormColor { return CAT_HEXCOLOR(0x8c9da1); } + (UIColor *)steelColor { return CAT_HEXCOLOR(0xc0c9cc); } + (UIColor *)marbleColor { return CAT_HEXCOLOR(0xdce3e6); }

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

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./screenshots.sh

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%&'( iPhone 4/4s iPhone 5/5s iPhone 6/6s iPhone 6/6s plus iPad (9,7 pouces) iPad pro (12,9 pouces)

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(transition)

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) * * * * * 6 weeks

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⏰

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33 33.5

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☑ -CATDebugTrainlineUI YES

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⏰

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/010//10/2

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(private) beta

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ios@trainline.eu

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What next?

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jobs@trainline.eu @_nb @adhumi