Slide 1

Slide 1 text

Who needs another German type designer? Gerry Leonidas Typography & Graphic Communication University of Reading Monday, 20 May 13

Slide 2

Slide 2 text

German German German German Austrian (+ Swiss) France, Israel, Italy, Japan, South Korea (and UK ) Monday, 20 May 13

Slide 3

Slide 3 text

“I want to be a type designer!” Monday, 20 May 13

Slide 4

Slide 4 text

Type design as a career To be good enough to be paid repeatedly for something you are motivated to do for many years. Monday, 20 May 13

Slide 5

Slide 5 text

Matthew Carter, Adrian Frutiger, Robin Nicholas, Gerard Unger, Hermann Zapf… Monday, 20 May 13

Slide 6

Slide 6 text

Years of craft development, apprenticeship, and supervised production Monday, 20 May 13

Slide 7

Slide 7 text

Monday, 20 May 13

Slide 8

Slide 8 text

Hot-metal, phototypesetting: both big industries Monday, 20 May 13

Slide 9

Slide 9 text

1972 Monday, 20 May 13

Slide 10

Slide 10 text

1973 Monday, 20 May 13

Slide 11

Slide 11 text

1976 Monday, 20 May 13

Slide 12

Slide 12 text

text? Monday, 20 May 13

Slide 13

Slide 13 text

1989–90 Monday, 20 May 13

Slide 14

Slide 14 text

David Berlow, Petr and Erik van Blokland, Jonathan Hoefler and Tobias Frere-Jones, Martin Majoor, Fred Smeijers, Jason Smith, Jeremy Tankard, Zuzana Licko… Monday, 20 May 13

Slide 15

Slide 15 text

Very very quickly, things turn upside down Monday, 20 May 13

Slide 16

Slide 16 text

text? Monday, 20 May 13

Slide 17

Slide 17 text

Monday, 20 May 13

Slide 18

Slide 18 text

Monday, 20 May 13

Slide 19

Slide 19 text

Monday, 20 May 13

Slide 20

Slide 20 text

Monday, 20 May 13

Slide 21

Slide 21 text

Monday, 20 May 13

Slide 22

Slide 22 text

Type designers as one-[wo]man bands Monday, 20 May 13

Slide 23

Slide 23 text

> gender barriers > starting investment > entry speed and risk Monday, 20 May 13

Slide 24

Slide 24 text

In reality… Monday, 20 May 13

Slide 25

Slide 25 text

Monday, 20 May 13

Slide 26

Slide 26 text

Monday, 20 May 13

Slide 27

Slide 27 text

Monday, 20 May 13

Slide 28

Slide 28 text

Monday, 20 May 13

Slide 29

Slide 29 text

Monday, 20 May 13

Slide 30

Slide 30 text

Monday, 20 May 13

Slide 31

Slide 31 text

Monday, 20 May 13

Slide 32

Slide 32 text

Monday, 20 May 13

Slide 33

Slide 33 text

Monday, 20 May 13

Slide 34

Slide 34 text

Type design is now a professional discipline Monday, 20 May 13

Slide 35

Slide 35 text

> knowledge +research > methods + skills > career paths Monday, 20 May 13

Slide 36

Slide 36 text

Studying type design Argentina, Austria, Belgium, Czech Republic, Finland, France, Germany, Italy, Mexico, Netherlands, Poland, Portugal, Spain, Switzerland, UK, USA (and others) Monday, 20 May 13

Slide 37

Slide 37 text

Monday, 20 May 13

Slide 38

Slide 38 text

Monday, 20 May 13

Slide 39

Slide 39 text

Monday, 20 May 13

Slide 40

Slide 40 text

Monday, 20 May 13

Slide 41

Slide 41 text

Monday, 20 May 13

Slide 42

Slide 42 text

Monday, 20 May 13

Slide 43

Slide 43 text

Monday, 20 May 13

Slide 44

Slide 44 text

Monday, 20 May 13

Slide 45

Slide 45 text

You may have something interesting to say, but it’s a crowded room. Monday, 20 May 13

Slide 46

Slide 46 text

Monday, 20 May 13

Slide 47

Slide 47 text

Monday, 20 May 13

Slide 48

Slide 48 text

Monday, 20 May 13

Slide 49

Slide 49 text

Monday, 20 May 13

Slide 50

Slide 50 text

Monday, 20 May 13

Slide 51

Slide 51 text

Monday, 20 May 13

Slide 52

Slide 52 text

Monday, 20 May 13

Slide 53

Slide 53 text

Monday, 20 May 13

Slide 54

Slide 54 text

Monday, 20 May 13

Slide 55

Slide 55 text

Monday, 20 May 13

Slide 56

Slide 56 text

Monday, 20 May 13

Slide 57

Slide 57 text

Teaching type design Monday, 20 May 13

Slide 58

Slide 58 text

Education is becoming a “managed process” Monday, 20 May 13

Slide 59

Slide 59 text

> break down of unified learning experience > threat to global assessment > focus on quantitative Monday, 20 May 13

Slide 60

Slide 60 text

What you can measure may not be worth considering Monday, 20 May 13

Slide 61

Slide 61 text

Type design as agile education > face to face > facing desks > everything public > mixed groups Monday, 20 May 13

Slide 62

Slide 62 text

> eye openers > foundational history > thinking prompts > script skills > disruptors Monday, 20 May 13

Slide 63

Slide 63 text

> no fixed expectations > value in failure > student-responsive objectives Monday, 20 May 13

Slide 64

Slide 64 text

“Now what?” Monday, 20 May 13

Slide 65

Slide 65 text

An impulse, and a worthy opinion Monday, 20 May 13

Slide 66

Slide 66 text

@gerryleonidas Monday, 20 May 13