国内No.1登山サービスYAMAPはいかにOKRを異常に「最適化」したか？

by Toki Takumi

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ࠃ಺/PొࢁαʔϏε:"."1͸ ͍͔ʹ0,3Λҟৗʹ ࠷దԽ͔ͨ͠ʁ גࣜձࣾϠϚοϓϓϩμΫτɾϚωʔδϟʔ ౔ذ୓ະ

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౔ذ୓ະ ೥෱Ԭݝ๺۝भࢢɺ௨শʮमཏͷࠃʯग़਎ ೥·Ͱ౦ژͷ##ιϑτ΢ΣΞɾϕϯμʔʹͯɺ։ ൃɾ1E.ɾ੡඼اըͳͲʹؔΘΔ ೥݄ʹ෱ԬʹҠॅɻ:"."1ʹδϣΠϯ ؠͱ͔୔ΛొΔͷ͕޷͖ ໷ͳ໷ͳมͳԻָΛ%5.Ͱ࡞Δͷ͕झຯɻݸਓ໊ٛͰ$% Λग़͍ͯ͠Δ

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ͱ͸ʁ ΦϑϥΠϯͰ࢖͑Δ(14ొࢁ஍ਤΞϓϦ ొࢁɾΞ΢τυΞͰ೔ຊ࠷େͷίϛϡχςΟɾϓϥοτϑΥʔϜ

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ͷ࢓૊Έ ܞଳి࿩ͷి೾͕ಧ͔ͳ͍ࢁͷதͰ΋ ࣄલʹμ΢ϯϩʔυͨ͠ొࢁ஍ਤͱӴ੕ͷ(14γάφϧͰ ࣗ෼ͷݱࡏҐஔΛεϚʔτϑΥϯͰදࣔ͢Δ͜ͱ͕Ͱ͖·͢ docomo au softbank RAKUTEN GPS MAP

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ͷίϛϡχςΟ ௨ࢉສμ΢ϯϩʔυɻ ໿ສͷొࢁه࿥͕ຖ೔౤ߘɻ ࠃ಺࠷େͷొࢁίϛϡχςΟɾϓϥοτϑΥʔϜʹͳ͍ͬͯ·͢ɻ

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5 μ΢ϯϩʔυ਺ͷਪҠ ݱࡏ͸ສμ΢ϯϩʔυΛಥഁʂ

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5 ҰݟॱௐͳΑ͏Ͱ͕͢

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5 μ΢ϯϩʔυ਺ͷਪҠ ͜ͷࠒ

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5 ৽ࣄۀͷ։࢝ ਓˠਓҎ্ʹ ༷ʑͳมԽ Ϣʔβʔͷ֦େ ૊৫ͷٸ֦େ ػೳͷ֦େ ొࢁอݥɾ&$ࣄۀͷ։࢝ ݄ؒສਓҎ্͕ ར༻͢ΔΞϓϦ΁ ϝϯςφϯείετ΋ ૿େ͍ͯ͘͠

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5 ༷ʑͳ՝୊ ᶃ ࣾ಺ϓϩδΣΫτͷ༏ઌ౓ ͕͢΂ͯʮ࠷ߴʯ ᶄ ݸਓ໨ඪͱ૊৫໨ඪͷဃ཭ ᶅ ໨ࢦ͢΂͖ࢦඪͷෆࡏ

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5 0,3Λ ಋೖ͠Α͏ʂ

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5 τοϓμ΢ϯͰ ಋೖ͠·ͨ͠

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5 ಋೖͯ͠ΈΔͱ ෼͔Δ͜ͱ

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5 ͏ʔΜ ͏·͍͔͘Μ

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5 ͱ͍͏Θ͚Ͱ ࢼߦࡨޡͨ݁͠Ռ ࠷దԽ͕ਐΉ

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5 ͷ0,3࠷దԽͭͷಛ௃ ετʔϦʔ γϯϓϧ ϓϨΠϑϧ ͳߏ଄ʹ͢Δ ͰޠΓ͔͚Δ ʹӡ༻͢Δ

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5 ͜ͷͭͷ ࠷దԽʹ͍ͭͯ ຊ೔͸ޠΓ·͢

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5 ͷ0,3࠷దԽͭͷಛ௃ γϯϓϧ ͳߏ଄ʹ͢Δ

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࠷ॳʹ࡞ͬͨ0,3

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5 0,3πϦʔ ఘΊ·ͨ͠

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5 ༷ʑͳ՝୊ ᶃ શମߏ଄͕ෳࡶͰ֮͑ΒΕͳ͍ ᶄ ϓϩδΣΫτʹ,3ʹͳΓཻ౓ ͕খ͗͢͞Δ ᶅ 0,3ͷܾఆɾӡ༻͕ॏ͗͢Δ

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5 పఈతʹ γϯϓϧʹ పఈతʹγϯϓϧʹ

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ݱࡏͷ0,3

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5 γϯϓϧʹͨ͜͠ͱ w 0CKFDU͸ݸ w ,3શମͰݸ·Ͱ w ϓϩδΣΫτ͸,3ୡ੒ͷ)08ͱ͢Δ w ݸਓ0,3ͱͷؔ࿈͸؇΍͔ʹ࿈ܞ

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5 Ͱ࡞࣮ͬͨࡍͷ0,3

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5 Ͱ࡞࣮ͬͨࡍͷ0,3 0CKFDUJWF ,FZ3FTVMU ࢪࡦɾϓϩδΣΫτ

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5 ج४͸ ʮҰॠͰࢥ͍ग़ͤΔ͔ʁʯ

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5 ͷ0,3࠷దԽͭͷಛ௃ ετʔϦʔ ͰޠΓ͔͚Δ

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5 Ͱ࡞࣮ͬͨࡍͷ0,3 0CKFDUJWF ,FZ3FTVMU

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5 Ͱ࡞࣮ͬͨࡍͷ0,3 0CKFDUJWF ,FZ3FTVMU ϛογϣϯɾϏδϣϯ͔Β ࠓճͷ0,3ʹࢸͬͨ ϩδοΫετʔϦʔΛਤࣔ ͳͥ͜ͷࢪࡦɾ ༏ઌ౓ʹࢸ͔ͬͨΛઆ໌ ࢪࡦͷલఏͱͳΔ σʔλΛҾ༻ ཁ఺Λઆ໌

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0,3͸ μΠφϛοΫͳετʔϦʔ

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5 ετʔϦʔͰ࡞Γ ετʔϦʔͰޠΔ

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5 ͷ0,3࠷దԽͭͷಛ௃ ϓϨΠϑϧ ʹӡ༻͢Δ

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5 ͷ0,3࠷దԽͭͷಛ௃ ϓϨΠϑϧ ϫΫϫΫ

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5 0,3ͷӡ༻ϑϩʔ

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0,3ͨͩ໨ඪΛ௥ΘͤΔͩ ͚ͷʮͭ·Βͳ͍ʯ΋ͷ

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5 ͍͔ʹ ʮϓϨΠϑϧʯ ʹ͢Δ͔ʁ

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5 σϞ 0,38JO4FTTJPO

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5 มͳ৘ใڞ༗

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ʮ/",";63*ʯελΠϧ

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๭ࡶࢽύϩσΟܗࣜελΠϧ

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5 పఈతʹ ָ͠ΜͰӡ༻͢Δ

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5 ʮ0,3ָ͍͠ʯͱ͍͏ ΧϧνϟʔΛ࡞Δ

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5 ͱ͸͍͑՝୊΋ࢁੵΈ

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5 ͷ0,3՝୊ ηϯεϝΠΩϯά ͕଍Γ͍ͯͳ͍

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5 ͷ0,3՝୊ ηϯεϝΠΩϯά ෲམͪײ

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5 ͷ0,3՝୊ ηϯεϝΠΩϯάͷϙΠϯτ͸ɺਓʑ͕ೳಈతʹҙຯΛܗ੒͍ͯ͘͠ϓϩηεͩͱ͍͏ͱ͜ΖͰ͢ɻ ͭ·Γɺਓʑ͸୯ʹ৘ใΛड͚Δͱ͍ͬͨडಈతͳϓϩηεͰ͸ೲಘ΍ෲམͪΛͤͣɺ ೳಈతʹͦͷ෺ࣄʹؔΘ͍ͬͯ͘͜ͱͰೲಘ͍͖ͯ͠·͢ɻ ະདྷΛ࣮૷͢ΔςΫϊϩδʔͰࣾձΛมֵ͢Δ̐ͭͷݪଇɹഅాོ໌

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5 Ͱ࡞࣮ͬͨࡍͷ0,3 0CKFDUJWF ,FZ3FTVMU τοϓμ΢ϯͰܾ·Δϓϩη εʹͳ͓ͬͯΓ ʮཧղʯ͸Ͱ͖Δ͕ ʮෲམͪʯʹͳ͍ͬͯͳ͍ ࢪࡦɾϓϩδΣΫτ

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࠷ॳʹ࡞ͬͨ0,3 ຊདྷ͸͜ͷ ʮԟ෮ʯʹΑͬͯ ηϯεϝΠΩϯάΛ࡞Δ

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γϯϓϧʹͨ͠ฐ֐ ʮԟ෮ʯӡಈ͕ ੜ·Ε͍ͯͳ͍

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5 ΑΓʮೳಈతʯʹ ؔΘΔϓϩηεʹ͢ΔͨΊ վળࡦΛݕ౼த

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5 ·ͱΊ

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5 ɹɹ͸ɺ0,3Λ ࠷దԽ͠·ͨ͠

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5 ͷ0,3࠷దԽͭͷಛ௃ ετʔϦʔ γϯϓϧ ϓϨΠϑϧ ͳߏ଄ʹ͢Δ ͰޠΓ͔͚Δ ʹӡ༻͢Δ