N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a D R a c Da 2 T da , 18 Ma c 2021 Ca i ned b : Hila Cadd 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 63 JAX WECHSLER: Thank . STEVE BATY: The e ha e been a c le f e i n ed if c ld j ake a m men ha e a l k and i e me e n e , ha ld be g ea . JAX WECHSLER: I ill. STEVE BATY: Thank . N , ne e ha e S liana Sa i . The ill be j ining in a m men . And e ill be la ing a ide , I belie e. Hell . STYLIANA SARRIS: Hi S e e. We' e ha ing a bi f in e ne c nnec i n d ama hi m ning. STEVE BATY: Tha i fine. We'll a hell and e'll hi la n he ide . I'll le Annabelle ake e f m he UX A alia acc n and a lea e ha e i h . STYLIANA SARRIS: Thank e m ch f ha ing me. I'm eall ha alk ab he d c men a i n ide f hing f m a UX e ea ch e ec i e. I'll be li e I'll be an e ing an e i n . Tha ma e en be be e . Y can g ahead and ha e. STEVE BATY: Le ' g . STYLIANA SARRIS: Thank m ch f ha ing me he e. I'm e ci ed be alking ab d c men a i n, i ill make i f n da b l king a ha e can lea n f m a ch l gi im e d c men a i n. S 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 64 fi I an a b calling ha a dee nde anding f he e le e de ign f i ca dinal cce . And a la ge b d f he k ha e d i a nd making e ha e' e eall nde anding a e ' end- -end j ne ha e can fig e he e he ain in a e, alle ia e ha in n. S a kee nde anding f he e le i a m . B a e ea ch ce can be eall nclea akeh lde . If e l k a h e di ec l in l ed, e , a c le f ick n e and hen he ge hi eall big li and e en i e ec mmenda i n f m e ea ch b he ' e n al a clea h e g i . One f he hing I an call i ha me f a efac , ha he gi e hi im e i n f (INAUDIBLE) he acc ac f he inf ma i n ha he h ld. All i d e i i ake ne e n g , h ld n, h e ac l , in hi ca e f e na, h e ac l did in e ie ing 10 e lead hi e nali filing. The e a e hing ha e a k el e a e ea che al . H e ac l did de i e he finge in he ai , in e e e ha e ee he e. We ee hi ime and ime again. An immedia e l i n b ing he akeh lde al ng n he j ne . S e b ing hem al ng and he a k e i n beca e he ' e hen a f i . B ha ab he akeh lde ha e d n' ha e di ec acce ? H d e ake hem n he j ne ? The ne ha a e g ing g ab hi file, he file eme ge f m he dead, i ' been c llec ing d in meb d ' d c men f lde n he cl d and e en i and and make me f meaning f i . S h d e ake he e le ha ill g ab hi file la e in he f e, h d e ake hem n he j ne . Thi i ha I an ed alk ab da . S a i and , m ng belief i ha he e e ea ch e c me in man ha e and i e , and hi f en ime lead mi ing ke inf ma i n and a b nch f diffe en c e l k a . Thi affec abili ea il c n me he e ea ch ha e' e l king 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 65 a , e eciall hen e' e ing l k a m l i le d c men a he ame ime, nde and he b d f kn ledge. I affec abili a ai e he ali f i . A ell a m e im an l de ign n e ea ch hich b ild n ha . If e d n' kn ha e ea ch ha al ead been d ne and e can' ea il c n me i , hen i ' e , e ick b ild n f ha , and eall e and kn ledge, e e ea ing hing ha e al ead kne . We' e n he fi ind be l king a e ing n. Thi i kind f he e e e ience, he m de n da ch l g he e e' e e ea ching h e can be e e echn l g e e e le, eall nde anding hei a i de and beha i . P ch l g ha been d ing hi f a eall eall l ng ime and me hing ha I an call , I g e a li le bi ab me. I a ed ff m j ne in UX d ing a he Uni e i f Melb ne. S he c e a eall eall hea il ing ained in m k a he beginning. S f me hi a me hing ha a c n in l ken ab . Ob i l e e e ained in hi me h d b ha I an d i ackn ledge ha i ilege b m main a i n and e f hi e i n e eciall i kind f deb nk me f i beca e i ' n a c m lica ed a i l k and I an em ha i e he fac if ha en' been ained in hi me h d i l k eall c n l ed and c nf ing, and I an de en i i e, I an la m a in de en i i ing h I can each in ing hi me h d. Beca e i ' in he ha d ba ke a he m men b i ' e im le a a c e. S I an alk ab ha da . A a high le el, he c e, he academic j nal , i fai l im le. S e a ff i h an ab ac hich i he e ec i e mma . We hen m e n he in d c i n, hich i eall ab b ilding a ca e f e ea ch. S i ' b ilding he g nd k f h e ea ch i im an and h e a e j ified and nning he e ea ch. The 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 66 me h d i a e -b - e kind f ced e and incl de h e ke , a ici an a ell a ha ma e ial e ed. The e l hen g e n e en e l f d and he di c i n, hich i he e e a ha he d mean , ha he e l f d i , ha infe ence e can make ab la i n. The e' al he efe ence a he end. I an kick ff i h he in d c i n and hen e' e g ing l back he ab ac a he end, gi en i ' he e ec i e mma and i ' ne ha g n d i e la , le ' l k a he in d c i n in a bi m e de ail. S h a he in d c i n ec i n de igned. I ' eall eall ea fall in hi a ab ge ing e ci ed ab a ca e f a e ea ch e i n. Thi i eall c mm n in ace in UX. The en imen end be le ' j g and alk e . B he migh ha e e ea ched he e ac ame ic bef e. If e d n' nde and he b d f kn ledge e ha e, hen e can' b ild n i . Wha ha en i e migh end a ing ime and m ne lea ning hing ha e al ead kne . The elemen f he in d c i n a e de igned hel ha f m ha ening. Fi , he in d c i n a i h h , hich i a ing he im ance f he blem and in e iga i n. S Sim n ld be e lea ed. Al a a i h h . I ' hen f ll ed b a li e a e e ie hich i eall an in e iga i n f ha e kn al ead . Th gh he in e iga i n f ha e kn al ead , f c e, e migh nc e a ga . S i ' clea l a ing ha he ga i . All he hing e l k f a d in he li e a e e ie , l king a e i ing kn ledge, ha i i ha e d n' kn . O aim hen g e add e he ga , h ill e b ild n hi e i kn ledge. And he la hing in an in d c i n i a e f h he e , hich a e ed ca i n g e e . S me hing I didn' men i n ea lie ha he h he i i ca dinal 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 67 f m e en ing f m an he en ial i fall. D ing hi in he in d c i n mean ha e l ck el e in a nd ha e e ec ha en, and e eall a e ha e a e g ing in e iga e. We can' b nch a c llec f da a and make ha e e meaning f hem. P ec ing f m adding an bia in e e a i n f making ha e e meaning f da a. N , I an h ne in a ecific a in UX ha I feel e eall ggle i h. Of c e, anecd al e idence, b me hing I ee ime and ime again i ha e alk a nd j m ing aigh hi , e need alk e , i h alking n el ing n e i ing da a b d f a g men . S me hing ha I' e ill a ed he e i a ick men al check ha he in d c i n demand f d . Fi , b i l e l k a he e i ing b d f kn ledge h gh li e a e e ie a I men i ned. B hen i a k ab , i he e a ga in kn ledge. If he an e i n , hen e d n' need c nd c e ea ch. If he an e i e , i a k f ha e a k a ec nda e i n. S d e hi add al e. If i d e n' add al e, hen he e' n need c nd c e ea ch. Sh ld i add al e e ec i d e , i gi e an idea ha e , e h ld n e ea ch, beca e he e' a ga in kn ledge and add e ing ha ga ill b ing al e. The hing n e he e i ha e d n' al a need g and ge ne inf ma i n. We can le e age a l f he e i ing b d f kn ledge make me f a g men f . Le ' g n he me h d. S he me h d a de igned ec f m hi a hich i gi ing e me de ail f h e c nnec ed he e e imen . We end d hi beca e i ' edi i e d n e e e ha e k and i ' n f immedia e e nal e. We kn ha e did, af e all. A clea me h d i ca dinal and if e d n' kn ha e did, if I'm l king a in a e i e and I d n' kn ha he did, hen I cann e lica e i e if he e l . S e can' 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 68 e if he he i ' f nde alid. And hen e' e l king a he li e a e e ie e' e l king a he me h d ee e, e' e a ai ing he h le e b he me h d i he e g , h did hi eam c nd c he e e imen , h did he c me hei c ncl i n, ha kind f da a did he c llec ? S he elemen f he me h d a e h ee a h i ie , e' e g he a ici an , he ma e ial and hen he ced e and I'll g h gh hi ne a a ime. L king a he a ici an e fi need a am le i e, h man e le e e a f kn ledge. If ' e d ing a cla ic hi migh be a am le i e f fi e. Then e l k a an dem g a hic hich a e ni e d . Wh did ec i , and n ha ba i , h d di ide am le. F e am le, I ecen l ked a g e nmen jec , i a in e nal and he en i e la i n had be A alian ci i en e en ha e acce hi in e nal. S ba icall hen I a ec i ing a am le e f m a abili e ec i e, I a c llec ing ne f he e cl i n c i e ia he had in he e a n n-A alian ci i en . S beca e in a la i n he e i n - he e ill ne e be a ca e f a n n-A alian, he he ha ' f he igh ng ea n , in hi la i n he e ldn' be an n n-A alian , he ef e I made e a age an f he a iable b making e m am le had n n n-A alian . S i a nl A alian ba ed. Then e ha e an mea e and l ed. If e a e abili need eall ca e ha in he me h d ec i n. Whe he ed . The la a f he me age i he e -b - e ced e, h he da a a c llec ed and anal ed. S need clea ab e ac l h c nd c ed d , h c llec ed he da a and h i a anal ed. I an h ne in a ecific blem again h gh m e e ience in UX and eading diffe en e f m m l i le b die , he he agenc 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 69 in e nal e ha I ead and alk ab a c mm n heme ha I ee a an i e. S a ic la l i e ain h e i e a ici an . S e e d ha a la i n f e f e le hich ill benefi f m he e ea ch. Tha make la i n, hich i e e ingle e n in ca e in he e ba e. Wha e d , e can' ibl e ea ch e e b d , me la i n a e e ba ed eall la ge in i e. S e g ab a b e a i n f hem f m am le. S e nl ha e alk he am le and hen he aim i ha f m he die ha e c nd c i h am le e gene ali e he finding make claim ab he ide la i n. Then a c e i e i if e' e n clea ab h e de i e ha am le, al a he e ill be eall b adb h ema k like e ke fi e 10 e , i h h e g abbed ha am le f m he la i n and ha a he incl i n and e cl i n c i e ia, meb d eading he e af e can' e if . I kn ing an e eme he eb e' e c m le el ke ed he e l ne e f e e n, b he in I'm ing eall h he e i ha e can' ell, he e i n a f meb d kn if hi ha ened if he am le i ke ed n . S eall clea l e ing n am ling ced e i ca dinal an b d a ai ing e ea ch af e a d . Le ' ake a dee e l k in he e l . I ' e ea fall in he a f l king a e l a face al e. If he ' e n a i icall ignifican can' gene ali e he ide la i n. Thi i e f lan ing in e e a i n i h he e l hich make i ha d f he a dience de i e an al e na i e c ncl i n. S he e l ec i n demand ha e e en e l in de en e h he e ell... ha fall f m he in d c i n. I'm g ing g in hi , de c i i e and infl en ial a e hea d e'll l k in hem in a ec and la l he e l ec i n j eall a id an in e e a i n f 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 70 he meaning f he e l . I ' j e l da a. The in e e a i n ill ha en in he di c i n hich i he ec i n af e hi . S g ing in de c i i e a i ic . The de c i i e a i ic eall a e an da a hen ' e d ing a an i a i e d , i ' he da a ha c llec ed ha e ain am le. S a e did he hing ha e' e l king a he e i b i l a hi g am, e' e l king a he e l f a - f m am le, f m a d . Thi i he c e, e d n' ha e g m ch in i b i mea e e e e ience n he e i a iable , a ac i ene , ea e f e e ce e a and hen hed nic ali ie . A can ee f m he e, im la i n and n el j i all e f med m ch le han he agma ic ali ie and hi can be a eall a k kind f c nce ning cena i he e he feel g d hed nic ali ie f a d c e ed eall eall l af e he bigge am le. S e f en end nega e l king a he infl en ial a i ic and I an g in hi beca e i ' eall eall blema ic. The a e a i ic ha i a e ab e he e c i i e and he e ain la i n. S he gi e a be e nde and f he eci i n f he e ima e. A can ee he e in hi able im la i n and n el a e n a i icall ignifican . S can ell b he eall la ge id h f he c nfidence in e al hich c n ain he e ima e f he mean hich can ee i he a e age e l f m e am le, hen l k a c nfidence, P al e, n ne f hem a e bel 0.05 hich i he e e ld a i i a a i icall ignifican e l . Of en e end e en he e finding hich e ain e am le, i h an men i n calc la i n f he infe en ial a i ic and e mi lead akeh lde , beca e e' e making he ng c ncl i n. A g a h like hi h im la i n and n el e f med e l . S e en ing akeh lde ha he a d e n' feel g d ld b i l ai e ala m bell and ai e ala m bell f he ng 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 71 ea n . M ing n he di c i n, i ' eall eall ea fall in hi a f e aining f m ha ing he fla f d and being defen i e hen e i ned ab he ali f hem. Thi i c mm n in field and me hing ha e need a b ilding c n in ing b ild a eall hick kin ab , beca e he fla f d a e im an call . We' e all n he f n f i h hem. Ackn ledging he limi a i n f d i ac all an ad an age , beca e fi , i n he f n f , like e a e, n e e d ill di c e he ld a a ime and i hel f f e e ea ch. The elemen f a di c i n. Wea e g he fi he a he mma f he h he i , did ha e hink ld ha en ac all ha en. I ' an in e e a i n f finding , ha d finding mean. Again i in he e l ha hi i he e e a alking ab he meaning f finding . If e' e g he limi a i n , h d i c m mi ed. An f e di ec i n , ha d e need del e dee e in ne and an c ncl i n e can make f m hi d . The la bi i he ab ac hich i e ec i e mma , and he e ha i eall ie l e i hi blem f falling in he a f hinking a dience ill ha e ime ead f ll e and de ail. Pe le a e b and e ec i e a e b . Re ea che ill al be b in ing lan f e e ea ch. Y ha e g h gh man e ea ch j nal a he ne ime. S ab ac i eall eall ke hen mma i ed in hel ing a dience ga ge he he he need , i ' kind f like d I need end m e ime g ing h gh hi e . I ' he ale i ch f e . F me hen I'm l king a he j nal , d I an in e m e ime. D e hi ha e an ela i n m iece f k. S he elemen f he ab ac ec i n a e im le in ha he e' ne elemen , he ke elemen f each f he ec i n de c ibed in he ab ac . S a i h h ? Sam le cha ac e i ic, mma f he e l , 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 72 he e e need im e he e i ha e ec i e mma i n' j ab he h , i need ha e am le da a, e l , hich ha e he de c i i e infe en ial and b i l he infe en ial e ain d ing a an i a i e d . S hi i me hing ha I ge a l . All hi i g ea b e d n' ha e ime b dge f i . And I an ge challenge hi hinking beca e ha e d n' ha e ime f i a ing h man ca i al n d lla , n e ea ch, hich i n' alid n nd. In fa a e ea ch i inf m a la ge- cale d c deci i n hich di ec l im ac a la ge- cale e ba e. The e' e le behind i in fa a ' e a e g ing d e ea ch ha inf m ha deci i n e make hel he e e le, hen e need lif game. C ing e ea ch c ne ma gi e he fal e im e i n ha ' e making fa g e . If e ea ch i n' alid, nd, b ilding n kn ledge and can e eall call i e ea ch. Ha ake e i n . STEVE BATY: Thank . STYLIANA SARRIS: Thank m ch. I en a li le bi e b he e ill be e i n in he cha I imagine. STEVE BATY: If c ld ake a l k ha ld be e cellen . Thank m ch. STYLIANA SARRIS: Thank f ha ing me again. STEVE BATY: O lea e. B e. O ne fig e i B ke h ill be j ining in j a m men . B ke' g ing be alking ab e a i n. Hell .