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DevRelCon * see below * V1.1 - 2024 Minor Update * without burning out

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https://twitter.com/devrelcon/status/ 1457155856726962181

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https://twitter.com/dian asoyster/status/14572 44555909103620

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Guerrilla Gorilla https://btr.michaelkwan.com/2010/08/19/ grammar-101-gorilla-or-guerrilla/

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TL;DR: ● What is Guerrilla Marketing? ● How about enterprises? ● Tips & Tricks ● What can you do after the talk? Ask me later: ● How do we adjust as a company? ● My burnout and depression ● My projects and how that’s related to the previous bullet :) Opinions are my own, happy to discuss. The talk does not represent opinions of my employers or communities. Your mileage may vary

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> whoami @oleg_nenashev oleg-nenashev Dr. Nenashev / Mr. Jenkins Developer Tools Hacker Serial Community Builder #RussiansAgainstPutin #StandWithUkraine

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My Open [and not so] Communities Time * Once a contributor, [almost] always a contributor

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DevRelCon DevRelCon 2021 / Online *

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Some changes ● Burnout and depression in winter 2021 - 2022 ● Partially related to DevRel and Church & State ● Got great support from the CloudBees team, CSO, my manager and the Swiss bees ● Tried to change things ● Left but still a grateful

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Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions to promote a product or service investopedia.com/terms/g/guerrilla-marketing.asp

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Guerrilla Gorilla https://btr.michaelkwan.com/2010/08/19/ grammar-101-gorilla-or-guerrilla/

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https://twitter.com/gAmUssA/statu s/1397255447720177665?t=n4n3 otyTvtRfltH5if8GFQ&s=19

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“Classic Enterprise Companies” ● DevRel processes are not there ● No Developer Advocates ● No InnerSource ● No management support ● No marketing budget ● .... ● But there is still a community https://barbaraburgess.com/2018/5-ne arly-free-guerrilla-marketing-tactics/

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And there is you! ● Want to help the product adoption? ● Want to work directly? ● Have no budget? ● Mostly spare time? http://www.glyfx.com/news/image/ty pe/large/news_id/163/

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There are no enemies, just different cultures https://www.cultofmac.com/318994/king-kong-ain t-got-nothing-on-this-drone-fighting-chimp/

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“Classic Company” politics ● End users are not decision makers ● Top-to-bottom sales for the win ● Rigid approval process ● NDAs and non-competition ● Embargoes ● ... Source: www.redbubble.com/people/artpolitic/shop

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Showing the Value “One of the most difficult to do in DevRel is to prove that the investment is worthwhile (If it were easy, the book would not exist)” - Mary Thengvall Mr. Denis Nenashev, used with permission :)

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Showing the Value. Keywords ● Bottom-to-up sales ● Growing top of the funnel ● Developer experience ● Product Led Growth ● Shift Left ● ...

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Take a(!) high road https://www.youtube.com /watch?v=M4g1H_-2o-A

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TED Talk Gorilla https://knowyourmeme.com/memes/ted-talk-gorilla Do talks, internally and publicly

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https://www.fotocommunity.de/photo/gorillas-hand shake-lobo-loco/14173404 Build relations… with your kind or not

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Build a tribe https://www.pbs.org/wnet/nature/the-gorilla-king-gorilla-family-dynamics/735/

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https://imgflip.com/meme/40288152/Hot-Gorilla ● Do not go alone ● Find other champions ● Help them ● Give credit publicly

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Source: www.standard.co.uk/business/markets/reddit-s-armchair-traders-invest-350-000-in-gorillas-b924894.html Mentor / Influence Juniors and Newcomers

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Do not burn out! https://theconversation.com/the-amazon-is-burning-4-e ssential-reads-on-brazils-vanishing-rainforest-122288

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Change the company or change company https://www.koko.org/kokopix-photo-blog/3245/is-th at-captain-ndume-at-the-wheel/

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Takeaways ● There are no enemies, just different cultures and background ● Think open source, act InnerSource ● Do not go alone. Give credit, publicly and internally ● Avoid politics, pick your battles ● Not every company can change, you are not married* to it ● Prioritise your wellbeing * and one can divorce, even if difficult food for thought

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And be careful with typos... ● Relations are easier to build than to fix ● Escalations are not fun

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Check out the materials InnerSource innersourcecommons.org OSPO todogroup.org

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Contacts: E-mail: o.v.nenashev@gmail.com GitHub: oleg-nenashev Twitter: @oleg_nenashev QUESTIONS?