Tweet
Tweet

Slide 1

Slide 1 text

DevRelCon * see below * V1.1 - 2024 Minor Update * without burning out

Slide 2

Slide 2 text

https://twitter.com/devrelcon/status/ 1457155856726962181

Slide 3

Slide 3 text

https://twitter.com/dian asoyster/status/14572 44555909103620

Slide 4

Slide 4 text

Guerrilla Gorilla https://btr.michaelkwan.com/2010/08/19/ grammar-101-gorilla-or-guerrilla/

Slide 5

Slide 5 text

TL;DR: ● What is Guerrilla Marketing? ● How about enterprises? ● Tips & Tricks ● What can you do after the talk? Ask me later: ● How do we adjust as a company? ● My burnout and depression ● My projects and how that’s related to the previous bullet :) Opinions are my own, happy to discuss. The talk does not represent opinions of my employers or communities. Your mileage may vary

Slide 6

Slide 6 text

> whoami @oleg_nenashev oleg-nenashev Dr. Nenashev / Mr. Jenkins Developer Tools Hacker Serial Community Builder #RussiansAgainstPutin #StandWithUkraine

Slide 7

Slide 7 text

My Open [and not so] Communities Time * Once a contributor, [almost] always a contributor

Slide 8

Slide 8 text

DevRelCon DevRelCon 2021 / Online *

Slide 9

Slide 9 text

Some changes ● Burnout and depression in winter 2021 - 2022 ● Partially related to DevRel and Church & State ● Got great support from the CloudBees team, CSO, my manager and the Swiss bees ● Tried to change things ● Left but still a grateful

Slide 10

Slide 10 text

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions to promote a product or service investopedia.com/terms/g/guerrilla-marketing.asp

Slide 11

Slide 11 text

Guerrilla Gorilla https://btr.michaelkwan.com/2010/08/19/ grammar-101-gorilla-or-guerrilla/

Slide 12

Slide 12 text

https://twitter.com/gAmUssA/statu s/1397255447720177665?t=n4n3 otyTvtRfltH5if8GFQ&s=19

Slide 13

Slide 13 text

“Classic Enterprise Companies” ● DevRel processes are not there ● No Developer Advocates ● No InnerSource ● No management support ● No marketing budget ● .... ● But there is still a community https://barbaraburgess.com/2018/5-ne arly-free-guerrilla-marketing-tactics/

Slide 14

Slide 14 text

And there is you! ● Want to help the product adoption? ● Want to work directly? ● Have no budget? ● Mostly spare time? http://www.glyfx.com/news/image/ty pe/large/news_id/163/

Slide 15

Slide 15 text

There are no enemies, just different cultures https://www.cultofmac.com/318994/king-kong-ain t-got-nothing-on-this-drone-fighting-chimp/

Slide 16

Slide 16 text

“Classic Company” politics ● End users are not decision makers ● Top-to-bottom sales for the win ● Rigid approval process ● NDAs and non-competition ● Embargoes ● ... Source: www.redbubble.com/people/artpolitic/shop

Slide 17

Slide 17 text

Showing the Value “One of the most difficult to do in DevRel is to prove that the investment is worthwhile (If it were easy, the book would not exist)” - Mary Thengvall Mr. Denis Nenashev, used with permission :)

Slide 18

Slide 18 text

Showing the Value. Keywords ● Bottom-to-up sales ● Growing top of the funnel ● Developer experience ● Product Led Growth ● Shift Left ● ...

Slide 19

Slide 19 text

Take a(!) high road https://www.youtube.com /watch?v=M4g1H_-2o-A

Slide 20

Slide 20 text

TED Talk Gorilla https://knowyourmeme.com/memes/ted-talk-gorilla Do talks, internally and publicly

Slide 21

Slide 21 text

https://www.fotocommunity.de/photo/gorillas-hand shake-lobo-loco/14173404 Build relations… with your kind or not

Slide 22

Slide 22 text

Build a tribe https://www.pbs.org/wnet/nature/the-gorilla-king-gorilla-family-dynamics/735/

Slide 23

Slide 23 text

https://imgflip.com/meme/40288152/Hot-Gorilla ● Do not go alone ● Find other champions ● Help them ● Give credit publicly

Slide 24

Slide 24 text

Source: www.standard.co.uk/business/markets/reddit-s-armchair-traders-invest-350-000-in-gorillas-b924894.html Mentor / Influence Juniors and Newcomers

Slide 25

Slide 25 text

Do not burn out! https://theconversation.com/the-amazon-is-burning-4-e ssential-reads-on-brazils-vanishing-rainforest-122288

Slide 26

Slide 26 text

Change the company or change company https://www.koko.org/kokopix-photo-blog/3245/is-th at-captain-ndume-at-the-wheel/

Slide 27

Slide 27 text

Takeaways ● There are no enemies, just different cultures and background ● Think open source, act InnerSource ● Do not go alone. Give credit, publicly and internally ● Avoid politics, pick your battles ● Not every company can change, you are not married* to it ● Prioritise your wellbeing * and one can divorce, even if difficult food for thought

Slide 28

Slide 28 text

And be careful with typos... ● Relations are easier to build than to fix ● Escalations are not fun

Slide 29

Slide 29 text

Check out the materials InnerSource innersourcecommons.org OSPO todogroup.org

Slide 30

Slide 30 text

Contacts: E-mail: [email protected] GitHub: oleg-nenashev Twitter: @oleg_nenashev QUESTIONS?