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WordPress.com Making a website for your organisation

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Outline • Part 1: Goals • Part 2: Creation • Part 3: Content • Part 4: Design • Part 5: Social

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Part 1: Goals Why is your website there?

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Goal of your website • Why do people have websites? - Table brainstorm - Group share • Why do you have/want a website? - Choose one - “On my website, I do/show/explain/…” - Share with your table

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Who’s your audience? • Know your visitor - Ask 3 people for feedback - Survey your visitors • Target your audience - Describe your ideal visitor/customer - Which content does s/he prefer? - What do you want her/him to see/do? - What Call-to-Action would be in place?

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Design your homepage • Sketch Your Homepage • Share in group - 1 praise - 1 remark Consider: - Logo / Name - Menu - Sidebar / Widgets - Content - Slogan - Featured image - Call to action - …

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Communication Tips • People don’t slide • People don’t scroll • People don’t study • People don’t see • People don’t select — delete sliders — focus on top — write simple — use pointers — choose purpose

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Part 2: Creation How to make a website on WordPress.com

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WordPress • World’s most popular CMS 
 (Content Management System) - Easy creation of website - Easy designing - Easy sharing • WordPress.com vs WordPress.org

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• Go to: WordPress.com > Create website • Choose: 
 Education & Organisations > Non-profit • Choose: Skip for now • Enter a domain or keyword • Select keyword.wordpress.com (free option) • Choose Select Free Plan • Fill in details and select Create My Account

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Done!

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Choose “Goran” as theme

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Next steps • Click Preview • Select Try & Customize • Click Save & Activate • Select Visit site

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Part 3: Content What’s on your website?

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Create content • Create 5 pages (My Site > Pages > Add) - Names: Home, About, Contact, News, Events - Add featured image - Add content • Create 4 posts (My Site > Blog Posts > Add) - Lorem ipsum - Add featured image • Images: growwp.org/images • Lorem ipsum: growwp.org/news

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Part 4: Design How do you make the website look pretty?

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Premium options • Go to: 
 My Site > Plans > Premium > Upgrade Now • Select Have a coupon code? • Enter code and Apply

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• Go to: 
 My Site > Domains > Claim Free Domain • Choose name carefully, then select Add • Select No thanks, I don't need email or will use another provider. • Choose Add Privacy Protection • Select Complete your purchase • Go Back to site

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Customising your theme • Go to: My Site > Themes > Customize • Change: - Site Title, Tagline, and Logo - Colors & Backgrounds

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Homepage design • Go to: Static Front Page • Choose Front page displays “A static page” - Front page: Home - Posts page: News

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• Go to: Theme Options • Select: - Pages: Show breadcrumb navigation - Front Page: Show title • Choose: - Front Page: Featured Page One > About - Front Page: Featured Page Two > Contact - Front Page: Featured Page Three > Events

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• Go to: Widgets > Footer One > Add a widget • Choose Contact Info • Fill in details • Repeat for - Footer Two 
 (Follow Button and Custom Menu: Social) - Footer Three (Recent posts) • Select Save & Publish

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Custom menu • Go to: My Site > Menus • Select Primary Menu • Edit as wanted

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Part 5: Social How do you get attention to your website?

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Sharing • Go to: My Site > Sharing > Connections • Connect to Facebook, Twitter, etc. • Go to: Sharing > Sharing Buttons • Edit as preferred

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Connect • Go to website of classmate - Comment on a post - Click Follow button • Afterwards, go to: My Site > Stats

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