The Value of Global
Inclusive Design
Practices
Alina Butolina
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Acknowledgement of Country
I would like to acknowledge the Traditional
Custodian of the land we meet on today, the
Gadigal People. I would like to pay my
respects to their Elders past and present.
I extend that respect to Aboriginal and Torres
Strait Islander peoples here today.
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Inclusive Design???
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In this presentation
• Clarify what inclusive design is
• How to practice it
• Benefits of inclusive design
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Definition
Inclusive design is design that considers the full range
of human diversity with respect to ability, language,
culture, gender, age and all other forms of human
difference.
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Diversity
is a number
Inclusion
is a process
Equity
is an outcome
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How do we design for everyone?
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Designing for everyone
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Human-centred design approach
Persona B
Persona A
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Inclusive Design
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Products & services put through the
lens of the most complex experiences
will challenge your product and make
it better
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Solve for one, and extend to many
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Solve for one, and extend to many
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Solve for one, and extend to many
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Solve for one, and extend to many
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ID in the design process
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Where to practice ID
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Multi million dollar design mistake
$4.4
billion
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Multi million dollar design mistake
$336
million
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Multi million dollar design mistake
$336
million
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The benefits
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What are the benefits?
Enhances Reputation &
Builds Trust
Drives Innovation and
Creativity
Enhances Customer
Experience
Opens New Markets
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Enhances Customer Experience
Accessible game controllers