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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net bruce lee https://youtu.be/APx2yFA0-B4

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HARNESSINg the mind Alma Hoffmann [email protected] [email protected] almahoffmann.com almahoffmann.net

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A LITTLE (or a lot?) ABOUT ME spanish | english | artist | designer | sketcher | writer | editor | letterer | typographer | photographer | former dancer | wanna’ be architect | curiosity is my middle name | obsessed with learning |wife | mother | friend | aunt| daughter | saved by grace | [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net i am a walking, breathing, and living venn diagram

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish english

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish english artist

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish english artist designer

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artist designer [email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish english the rest

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artist designer [email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish english i live here

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net how does my life relate to this topic?

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net curiosity

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net desire to understand my mind & how it works

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net feeling like my understanding of the world was different

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net that symbol makes it 5, right? right??

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net wanting to know if creativity depended on having a client, a commission, a project

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net ?

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net we all have minds, right? Right??

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net creative enough to call ourselves creative minds? but, are our minds creative…?

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net we have moments of brilliance

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net when we think of creative minds, we think of those we consider geniuses who are those for you? Take a moment, write it down

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net of course, we put ourselves at the low end of that comparison

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net We are biased against creativity but we’re typically unable to recognize it in ourselves.” “ scott barry kaufman wired to create.

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net if you have a mind, you are creative

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net it is at the center of everything we do

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net you could say that our mind is a powerhouse

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net and it has two windows

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net the windows are our eyes

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net margaret Livingstone vision and art; the biology of seeing Vision is information processing, not image transmission.” “

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net the brain dedicates lot of its resources to process visual information

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net light has much smaller range of frequencies than sound (differences in wavelength are in nanometers)

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net When the light hits the retina, it sends an electrical signal that passes the optic nerve to the thalamus. 
 john medina, Brain Rules “

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net nerve cells in the retina convert the light into tracks (movies)

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net organized and categorized by each section in the brain

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net but what does this have to do with creativity?

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net glad you asked!

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your mind engages in a highly engaging 
 creative process [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net to take advantage of it, we need to support the process

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net do you ever forget?

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net but retrieval is painful when you most needed

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net we freeze

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net i froze

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net I was fired

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net learned the value of a daily creative practice

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net we treat creativity like an item on a menu

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net instead of something we 
 need to exercise

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net it is the result of a regular practice that engages motor, semantic, and visual skills.

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net bryan lawson how designers think “The control & combination of rational & imaginative thought is one of the designer’s most important skills.”

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net what if told you that one such way is to actually draw, doodle, or sketch?

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net sketching is really the superhero in the processing of visual information

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net Jeffrey D. wammes, melissa e. meade, & myra A. fernandes, the drawing effect: evidence for reliable & robust memory benefits in free recall “Drawing enhances memory relative to writing across settings, instruction, & alternate encoding strategies…”

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net when did we stop? Why did we stop?

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net we became friends with the enemy

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net scary propositions

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net Live with uncertainty.” “ “ Bryan Lawson how designers think

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net of deliberate practice

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net deliberate practice “… practice that is purposeful & systematic. … deliberate practice requires focused attention and is conducted with the specific goal of improving performance. James Clear

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net who was in the list of your geniuses?

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net bruce lee “I don't fear the man who has practiced 10,000 kicks. I fear the man who practiced one kick 10,000 times.”

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net Scott Barry Kaufman & carolyne gregoire wired to create “The quality of our ideas is a positive function of quantity.”

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net creators create writers write coders code painters paint artists create poets rhyme musicians compose

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net Keep a hobby

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net Melissinos “ “A writer who does nothing but write is like the moon, which gives off some light, but borrowed from the sun. A writer needs first-hand experience, which only working in another field can give him. Otherwise he is rewriting what he has read in other books.”

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net harness your creative mind: use it or lose it

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net thank you!

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net references John Medina • Brain Rules • Bryan Lawson • how designers think Scott Barry Kaufman & carolyne gregoire • wired to create Jeffrey D. wammes, melissa e. meade, & myra A. fernandes • the drawing effect: evidence for reliable 
 & robust memory benefits in free recall margaret Livingstone• vision and art; the biology of seeing

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[email protected] * [email protected] * almahoffmann.com * almahoffmann.net questions