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What is marketing?

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What is marketing? Communicate value of service to consumers

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API GET api.uber.com/v1/products?latitude=30.25&longitude=-97.75' | jq '.' { "products": [ { "capacity": 4, "product_id": "a795cfc4-14cf-4bdb-b1b9-787812516ff5", "price_details": { "service_fees": [ { "fee": 1.3, "name": "Safe rides fee" } ], "cost_per_minute": 0.18, "distance_unit": "mile", "minimum": 2.3, "cost_per_distance": 1.1, "base": 1, "cancellation_fee": 5, "currency_code": "USD" }, "image": "http://d1a3f4spazzrp4.cloudfront.net/car-types/mono/mono-uberx.png", "display_name": "uberX", "description": "The low-cost Uber" }, { "capacity": 6, "product_id": "81f75579-5a2a-400a-8d3e-c0b70cbf15f8",

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Consumers

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How? ● Open communication ● Connect with community ● Build trust

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Communicate ● Docs ● Blog posts ● Guides

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Communicate ● Example apps ● Events/Hackathons

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Communication

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Community

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Successful Developer Relations ● Embedded in engineering ● Share the support burden ● Engineering produced content

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Give Developers a Bat Phone

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