Tweet
Tweet

Slide 1

Slide 1 text

Mastering Mental Health in Digital Marketing’s Always On World Ryan Jones SEOTesting Speakerdeck.com/ryanatseotesting @RyanJonesSEO

Slide 2

Slide 2 text

@RyanJonesSEO // @seo_testing #BrightonSEO Hi, my name’s Ryan! 󰗝 - Marketing Lead @ SEOTesting - 9th Year Working in Digital Marketing Roles - Spent Time Agency, In-House & Freelance

Slide 3

Slide 3 text

What We’ll Cover ✏ 01 Causes 02 Employees 03 Employers 04 Thoughts @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

Story Time… @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

This raised some important questions! @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 8

Slide 8 text

Why on Earth was my phone battery allowed to get down to 9%? 😱 @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 9

Slide 9 text

Why the f**k was I awake at 2:34 in the morning? 🤔 @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 10

Slide 10 text

How many people are going through the same thing as us right now? 🤔 @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 11

Slide 11 text

@RyanJonesSEO // @seo_testing #BrightonSEO *Headspace 80% of all professionals say they experience the “Sunday scaries” on some occasion.

Slide 12

Slide 12 text

@RyanJonesSEO // @seo_testing #BrightonSEO *Headspace Over 90% of Millennials and Gen Z reporting they experience the Sunday scaries on a regular basis.

Slide 13

Slide 13 text

Is this a symptom to a bigger problem? 🤔 @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

@RyanJonesSEO // @seo_testing #BrightonSEO *Spill 61% of employees said they left a job or planned to leave a job in the next 12 months due to poor mental health.

Slide 16

Slide 16 text

@RyanJonesSEO // @seo_testing #BrightonSEO *Spill Around 828,000 employees suffer from work-related stress, depression or anxiety every year.

Slide 17

Slide 17 text

@RyanJonesSEO // @seo_testing #BrightonSEO *Spill 17% of employees will struggle with a diagnosed mental health condition this year.

Slide 18

Slide 18 text

No content

Slide 19

Slide 19 text

The cost to the workplace is massive! 💰 @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 20

Slide 20 text

@RyanJonesSEO // @seo_testing #BrightonSEO *Spill Poor workplace mental health costs UK employers around £56 billion every year, with a 25% increase since 2019.

Slide 21

Slide 21 text

@RyanJonesSEO // @seo_testing #BrightonSEO *Spill 28% of all sick days taken in the UK are due to poor employee mental health.

Slide 22

Slide 22 text

@RyanJonesSEO // @seo_testing #BrightonSEO *Spill The cost of staff turnover due to poor mental health has increased over 150% in the last three years.

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

So… What causes these issues? Especially for us marketers? @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 25

Slide 25 text

@RyanJonesSEO // @seo_testing #BrightonSEO Burnout Remote Work Core Updates

Slide 26

Slide 26 text

@RyanJonesSEO // @seo_testing #BrightonSEO Burnout Remote Work Core Updates

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

@RyanJonesSEO // @seo_testing #BrightonSEO Burnout is a form of exhaustion caused by constantly feeling swamped. It's a result of excessive and prolonged emotional, physical, and mental stress. *WebMD

Slide 29

Slide 29 text

@RyanJonesSEO // @seo_testing #BrightonSEO Burnout happens when you're overwhelmed, emotionally drained, and unable to keep up with life's incessant demands. *WebMD

Slide 30

Slide 30 text

@RyanJonesSEO // @seo_testing #BrightonSEO But there’s another form of burnout we should be concerned about…

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

@RyanJonesSEO // @seo_testing #BrightonSEO Burnout in the course of employment can make one feel emotionally drained and unable to function in the context of work and other aspects of life. *Centre for Addiction and Mental Health

Slide 33

Slide 33 text

@RyanJonesSEO // @seo_testing #BrightonSEO Career burnout can reduce productivity and can lower your motivation and cause you to feel helpless, hopeless and resentful. *Centre for Addiction and Mental Health

Slide 34

Slide 34 text

@RyanJonesSEO // @seo_testing #BrightonSEO Career-Burnout Causes: - Lack of Control - Schedule, Assignments, Work - Unclear Job Expectations - Dysfunctional Workplace Dynamics - Work / Life Imbalance

Slide 35

Slide 35 text

@RyanJonesSEO // @seo_testing #BrightonSEO 54% of UK tech employees now work more on weekends and in the evenings than before Covid, and struggle to maintain a healthy work-life balance.

Slide 36

Slide 36 text

@RyanJonesSEO // @seo_testing #BrightonSEO Burnout Remote Work Core Updates

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

@RyanJonesSEO // @seo_testing #BrightonSEO Remote Work Benefits - Less time spent commuting. - Greater flexibility in working hours. - Reduced turnover in staff. - Reduced need for office space.

Slide 39

Slide 39 text

The world ain’t all sunshine and rainbows!

Slide 40

Slide 40 text

@RyanJonesSEO // @seo_testing #BrightonSEO Drawbacks to Remote Work: - Partial or complete loss, of work/life balance. - Less human interaction. - Delayed response times. - Frequent meetings.

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

@RyanJonesSEO // @seo_testing #BrightonSEO *NHS Wales (299 People Study) 1 in 2 people reported increased feelings of loneliness when working from home.

Slide 43

Slide 43 text

@RyanJonesSEO // @seo_testing #BrightonSEO *NHS Wales (299 People Study) 1 in 2 people stated that working from home had worsened their mental wellbeing.

Slide 44

Slide 44 text

@RyanJonesSEO // @seo_testing #BrightonSEO *NHS Wales (299 People Study) 1 in 4 people reported that working from home had increased their alcohol consumption.

Slide 45

Slide 45 text

@RyanJonesSEO // @seo_testing #BrightonSEO Burnout Remote Work Core Updates

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

@RyanJonesSEO // @seo_testing #BrightonSEO Marketers are Judged on KPIs - Organic Clicks & Impressions - On-Page Metrics - Conversion Rates - Revenue & Profit

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

@RyanJonesSEO // @seo_testing #BrightonSEO

Slide 50

Slide 50 text

What can we, as employees, do to improve our mental health? @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 51

Slide 51 text

@RyanJonesSEO // @seo_testing #BrightonSEO Put your own oxygen mask on first.

Slide 52

Slide 52 text

No content

Slide 53

Slide 53 text

@RyanJonesSEO // @seo_testing #BrightonSEO We can’t help our managers, teams and other colleagues to the best of our abilities if we’re not 100% ourselves.

Slide 54

Slide 54 text

@RyanJonesSEO // @seo_testing #BrightonSEO Humans are great at picking up the stress of others. If we’re burned out, it will spread to the wider team.

Slide 55

Slide 55 text

@RyanJonesSEO // @seo_testing #BrightonSEO Sometimes, pulling back and focussing on ourselves can help us become better employees and managers.

Slide 56

Slide 56 text

@RyanJonesSEO // @seo_testing #BrightonSEO Build & maintain a healthy work / life balance.

Slide 57

Slide 57 text

No content

Slide 58

Slide 58 text

@RyanJonesSEO // @seo_testing #BrightonSEO Implement a “Shut Down” ritual, at the end of the day to tell your brain that you have finished work.

Slide 59

Slide 59 text

@RyanJonesSEO // @seo_testing #BrightonSEO For crying out loud… Take your lunch break. You’re entitled to it, use it! The same goes for your holidays, too.

Slide 60

Slide 60 text

@RyanJonesSEO // @seo_testing #BrightonSEO Find something outside of work to engage in. Having something to look forward to makes disconnecting easier.

Slide 61

Slide 61 text

No content

Slide 62

Slide 62 text

FFS! Why do I do this to myself?

Slide 63

Slide 63 text

What about employers? Can they help support our mental health, too? @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 64

Slide 64 text

No content

Slide 65

Slide 65 text

@RyanJonesSEO // @seo_testing #BrightonSEO Be a leader, not a boss. Lead by example.

Slide 66

Slide 66 text

@RyanJonesSEO // @seo_testing #BrightonSEO Remember what I said about staff using their holidays? Yes, this applies to you, too!

Slide 67

Slide 67 text

No content

Slide 68

Slide 68 text

@RyanJonesSEO // @seo_testing #BrightonSEO It’s not just about what you do as an individual, though.

Slide 69

Slide 69 text

@RyanJonesSEO // @seo_testing #BrightonSEO It’s also about what your company does for your employees.

Slide 70

Slide 70 text

No content

Slide 71

Slide 71 text

@RyanJonesSEO // @seo_testing #BrightonSEO Provide appropriate training, on the job support and mentoring schemes for your staff (and you, too).

Slide 72

Slide 72 text

@RyanJonesSEO // @seo_testing #BrightonSEO If you don’t already have one, create a mental health policy for yourself and your staff to adhere to.

Slide 73

Slide 73 text

@RyanJonesSEO // @seo_testing #BrightonSEO Create a culture of support and understanding around mental health issues. Don’t shy away from tough talks.

Slide 74

Slide 74 text

No content

Slide 75

Slide 75 text

@RyanJonesSEO // @seo_testing #BrightonSEO - Mental Health Policy from Barnsley Borough Council: https://t.ly/e5hPJ - Mental Health Training from Mind: https://t.ly/9Vlob (eLearning Courses, Virtual Training & More) - Headspace: https://t.ly/dmiGC Meditation App - Starting at £4.17 per Month

Slide 76

Slide 76 text

No content

Slide 77

Slide 77 text

@RyanJonesSEO // @seo_testing #BrightonSEO It’s not just about the little things. But the little things go a long way!

Slide 78

Slide 78 text

@RyanJonesSEO // @seo_testing #BrightonSEO

Slide 79

Slide 79 text

Some Final Thoughts @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 80

Slide 80 text

@RyanJonesSEO // @seo_testing #BrightonSEO - Mental health at work is in focus more than it ever has been, which is an incredibly good thing! - Now that remote work is the norm for a lot of people, we need to start taking mental health at work more seriously. - If left to fester, burnout can spread from one team member through to the rest of your team.

Slide 81

Slide 81 text

No content

Slide 82

Slide 82 text

@RyanJonesSEO // @seo_testing #BrightonSEO - Taking your lunch break, taking holidays and not working after 5pm should be the bare minimum, not just the norm. - There are plenty of resources out there for employers who want to help staff better manage their mental health. - If you’re a manager, set the example by doing these things yourself. Don’t set a bad example for staff to follow.

Slide 83

Slide 83 text

I want to leave you with one final point… @RyanJonesSEO // @seo_testing #BrightonSEO

Slide 84

Slide 84 text

@RyanJonesSEO // @seo_testing #BrightonSEO You can still be a great SEO / Digital Marketer / Business Owner, without spending all of your time at work and burning yourself out.

Slide 85

Slide 85 text

@RyanJonesSEO // @seo_testing #BrightonSEO

Slide 86

Slide 86 text

Connect With Me! 󰛈 Twitter (X) - @RyanJonesSEO LinkedIn - /Ryan-G-Jones/ seotesting.com speakerdeck.com/ryanatseotesting

Slide 87

Slide 87 text

No content