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How To Make Your Email Design Workflow Fun (Again) @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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British Isles @leemunroe

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Great Britain @leemunroe

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Ireland @leemunroe

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Northern Ireland @leemunroe

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United Kingdom @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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Plain Text @leemunroe

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HTML @leemunroe

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Thanks for choosing Mailgun. Please activate your account by clicking the button below.

Activate Mailgun Account

We may need to communicate important service level issues with you from time to time, so it's important we have an up-to-date email address for you on file.

Thanks and happy emailing, The Mailgunners

@leemunroe

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.container { background: #fff; border: 1px solid #eee; margin: 20px auto; max-width: 600px; padding: 20px; } p { margin: 0 0 20px; } .btn-primary { background: blue; border-radius: 5px; color: white; display: inline-block; padding: 5px 15px; } @leemunroe

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@leemunroe

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Litmus Test @leemunroe

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Apple Mail @leemunroe

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iPhone @leemunroe

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Outlook 2002 @leemunroe

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Outlook 2013 @leemunroe

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Gmail @leemunroe

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State Of HTML Email @leemunroe

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30+ Email Clients @leemunroe

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@leemunroe

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> 50% Mobile Opens @leemunroe

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Email Client Share @leemunroe

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@leemunroe

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Stylesheets @leemunroe

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CSS3 @leemunroe

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Support for border-radius @leemunroe

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HTML5 @leemunroe

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Support for @leemunroe

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Javascript @leemunroe

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Images @leemunroe

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Images On? @leemunroe

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Building HTML Email @leemunroe

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Tables @leemunroe

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Kevin Mandeville, Litmus @leemunroe

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or GTFO — Kevin Mandeville, Litmus @leemunroe

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or GTFO (Get To Fixing Outlook) — Kevin Mandeville, Litmus @leemunroe

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Inline CSS @leemunroe

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.btn-primary { background-color: #348eda; border-radius: 5px; color: #fff; display: inline-block; font-weight: bold; padding: 12px 25px; text-align: center; text-decoration: none; } Click Button @leemunroe

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Click Button @leemunroe

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Conditionals And Media Queries @leemunroe

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Target Outlook @leemunroe

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Target Webkit @media screen and (-webkit-min-device-pixel-ratio:0) { .video-element { display: block; } } @leemunroe

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Target Devices @media only screen and (max-width: 640px) { td { font-size: 18px; padding: 0; } } @leemunroe

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Uber - Apple Mail @leemunroe

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Uber - iPhone Mail @leemunroe

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Uber - iPhone Gmail @leemunroe

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Progressive Enhancement @leemunroe

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Moo - Gmail @leemunroe

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Moo - Outlook 2013 @leemunroe

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Intercom - Gmail @leemunroe

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Intercom - Outlook 2007 @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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Workflow @leemunroe

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Design Systems @leemunroe

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Dave Rupert, Paravel @leemunroe

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Modules, not pages — Dave Rupert, Paravel @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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Static Site Generators . @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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12 Hours @leemunroe

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12 Hours 2½ Hours @leemunroe

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@leemunroe

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Write HTML @leemunroe

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Compile Templates @leemunroe

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Compile Sass / Less @leemunroe

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Inline CSS @leemunroe

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Plain Text @leemunroe

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Compress Images @leemunroe

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Upload Images @leemunroe

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Add Tracking @leemunroe

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Send To Myself @leemunroe

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Send To Colleague @leemunroe

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Send To Litmus @leemunroe

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Copy/Paste @leemunroe

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"Hey, can you make the logo bigger?" — Some Stakeholder @leemunroe

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@leemunroe

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Bill Gates, Founder Microsoft @leemunroe

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"I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it." — Bill Gates, Founder Microsoft @leemunroe

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@leemunroe

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Why use a task runner? Automation @leemunroe

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"Makes performing repetitive but necessary tasks ... trivial" — Ben Alman, Grunt @leemunroe

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@leemunroe

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@leemunroe

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Gruntfile.js @leemunroe

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Compiles Sass to CSS @leemunroe

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Builds HTML Templates @leemunroe

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Inlines CSS @leemunroe

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Generate Plain Text grunt-premailer @leemunroe

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Compress & Upload Images grunt-contrib-imagemin @leemunroe

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Send To Myself grunt-mailgun @leemunroe

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Send To Litmus grunt-litmus @leemunroe

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Send To Your ESP or Template Host @leemunroe

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Single Source Of Truth @leemunroe

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Show Me @leemunroe

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@leemunroe

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How To Automate Your Email Design Workflow Using Grunt @leemunroe

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Command Line @leemunroe

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nodejs.org/download @leemunroe

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$ npm install -g grunt-cli @leemunroe

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github.com/leemunroe/grunt-email-workflow @leemunroe

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@leemunroe

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@leemunroe

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github.com/leemunroe/grunt-email-workflow @leemunroe

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@leemunroe

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Advantages → Automation → DRY (Don't Repeat Yourself) → Single Source Of Truth → Consistent UX → Not Locked In (Open-Source) @leemunroe

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Make Email Fun 1. Know the email client quirks 2. Create a modular design system 3. Automate your tasks w/ Grunt or Gulp @leemunroe

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@leemunroe @leemunroe

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Resources Referenced * Grunt Email Workflow (github.com/leemunroe/grunt-email-workflow) * Mailgun (mailgun.com) * Rackspace (rackspace.com) * Litmus (litmus.com/lp/mailgun) * Jekyll (jekyllrb.com) * Middleman (middlemanapp.com) * Assemble (assemble.io) * Premailer (premailer.dialect.ca) * Grunt (gruntjs.com) * Gulp (gulpjs.com) * Sendwithus (sendwithus.com) * Mailchimp (mailchimp.com) * Campaign Monitor (campaignmonitor.com) @leemunroe