Challenging our Assumptions
to Succeed in the App Store
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Apple holds back apps with ______________ .
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Apple holds back apps with ______________ .
no paid upgrades
no free trials
no customer info
no customer support channel
App Store discovery
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You can't make a ______________ app work.
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You can't make a ______________ app work.
freemium
paid up front
subscription-based
consumer
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The problem is ______________ .
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The problem is ______________ .
Apple
customers
market
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The problem is our assumptions.
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What’d you say your name was?
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breakpoint
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! + " = #
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Slopes
Track Your Edge
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I currently and actively have always used
Alpine Replay, what makes your app 4.99
better than the free alpine replay?
/u/matttcheeww
“
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Slopes
Track Your Edge
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Assumption:
This’ll work
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Assumption:
Great design is enough
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Assumption:
Great design is enough
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Assumption:
Apple needs to give us X
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Create your own advantages
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Assumption:
Customer experience > everything
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Enjoying this talk?
A review goes a long way! Mind
taking a moment to tell others how
much you’re enjoying this talk?
Rate this talk
Remind me later
No, thanks
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Users viewing
“what’s new” screen
6% → 13%
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Users viewing
“what’s new” screen
6% → 13%
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7.5% opt in
81 → 2,100
subscribers
in 5 months
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7.5% opt in
81 → 2,100
subscribers
in 5 months
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Assumption:
I can’t ship without that!
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More time in dev = more risk
More time in dev = more time w/o revenue
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Assumption:
You were right
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Your story of success is not a straight line
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Assumption:
What worked (or didn’t) for them
will do the same for me