Some were prepared
Some saw a pandemic comin’
Some chose not to be… #politics
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
Anyway, fuck that
for now…
Slide 11
Slide 11 text
Good to be in a
room, huh?
Slide 12
Slide 12 text
Here are some
things that I hate:
Slide 13
Slide 13 text
Tripe
Slide 14
Slide 14 text
Tripe
U2
Slide 15
Slide 15 text
That’s about it!
Slide 16
Slide 16 text
Oh, and audience
participation in
presentations…
Slide 17
Slide 17 text
So, fuck it...
Slide 18
Slide 18 text
Hands up if…
Slide 19
Slide 19 text
You’re at tonight?
Slide 20
Slide 20 text
Hands up if…
Slide 21
Slide 21 text
You’ve heard of the
Wu-Tang Clan
Slide 22
Slide 22 text
No content
Slide 23
Slide 23 text
Hands up if…
Slide 24
Slide 24 text
You’ve heard of
chess
Slide 25
Slide 25 text
No content
Slide 26
Slide 26 text
KEEP your hands up if you
can play chess
Slide 27
Slide 27 text
Right then.
Slide 28
Slide 28 text
The holding slide of “this is
where the entire presentation
can go to shit if this doesn’t
work”
Slide 29
Slide 29 text
Okay.
Slide 30
Slide 30 text
“Chess, The Wu-Tang Clan
and The Bigger Picture”
Wayne Barker, BOOM
Slide 31
Slide 31 text
Some quick facts about chess
Slide 32
Slide 32 text
The history of chess goes back almost 1500 years.
The game originated in northern India in the
6th century AD and spread to Persia.
Slide 33
Slide 33 text
There are 400 different possible positions
after one move each
400
Slide 34
Slide 34 text
There are 72,084 different possible positions
after two moves each
72,084
Slide 35
Slide 35 text
There are over 318 billion different possible
positions after four moves each
318,000,000,000
Slide 36
Slide 36 text
No content
Slide 37
Slide 37 text
One common reason for tactical failure is
the lack of attention to the whole board.
In the heat of the battle, we often focus,
subconsciously or not, on a specific zone of
the board, where the "action" is.
Slide 38
Slide 38 text
So while there are many paths -
some geometrical, others more
"lawlike" - the essential patterns
are chunking and tasking.
Slide 39
Slide 39 text
Chunking is the ability to grab a
hold of the most pertinent
information available. It can be
accumulating pattern-recognised
games that are similar to that
before him or her.
Slide 40
Slide 40 text
Tasking is then the ability to reach
the move that optimises the most
important properties for game
success.
Slide 41
Slide 41 text
Look at the whole board
Slide 42
Slide 42 text
Look at the bigger picture
Slide 43
Slide 43 text
What about the Wu-Tang Clan,
Wayne?
Slide 44
Slide 44 text
No content
Slide 45
Slide 45 text
✓ 10 core members
Slide 46
Slide 46 text
✓ 10 core members
✓ 9 studio albums
Slide 47
Slide 47 text
✓ 10 core members
✓ 9 studio albums
✓ 91 solo albums
Slide 48
Slide 48 text
✓ 10 core members
✓ 9 studio albums
✓ 91 solo albums
✓ Over 90 affiliated acts
Slide 49
Slide 49 text
No content
Slide 50
Slide 50 text
And that’s not all
Slide 51
Slide 51 text
No content
Slide 52
Slide 52 text
And…
Slide 53
Slide 53 text
No content
Slide 54
Slide 54 text
Clothing brand, anime,
soundtracks, acting,
investments,
kung fu themed bar…
Slide 55
Slide 55 text
RZA knew what he
was doing
Slide 56
Slide 56 text
Lookin’ at the whole board
Slide 57
Slide 57 text
Lookin’ at the bigger picture
Slide 58
Slide 58 text
It’s all fuckin’ chess
Slide 59
Slide 59 text
Including SEO
Slide 60
Slide 60 text
SEOs tend to be reactive
Slide 61
Slide 61 text
No content
Slide 62
Slide 62 text
Fuck that shit,
you’re gonna lose out
Slide 63
Slide 63 text
Look at the whole board and
work out where you should
be headin’
Slide 64
Slide 64 text
It’s been two very busy years
at the Google
Slide 65
Slide 65 text
No content
Slide 66
Slide 66 text
No content
Slide 67
Slide 67 text
We need to do better…
Slide 68
Slide 68 text
We need to figure out where
Google is goin’
Slide 69
Slide 69 text
The last couple of years we
know UX is now just as
important as on page
Slide 70
Slide 70 text
No content
Slide 71
Slide 71 text
It’s all SEO
Slide 72
Slide 72 text
Look for the clues and go all
Columbo on Google’s ass
Slide 73
Slide 73 text
Are you gonna be right
all the time?
Slide 74
Slide 74 text
Fuck no.
Slide 75
Slide 75 text
But you’re gonna be in a
better place than your
competitors
Slide 76
Slide 76 text
Follow people who
are curious…
Slide 77
Slide 77 text
No content
Slide 78
Slide 78 text
No content
Slide 79
Slide 79 text
No content
Slide 80
Slide 80 text
No content
Slide 81
Slide 81 text
No content
Slide 82
Slide 82 text
No content
Slide 83
Slide 83 text
No content
Slide 84
Slide 84 text
No content
Slide 85
Slide 85 text
And that’s just the last
coupla soddin’ weeks
Slide 86
Slide 86 text
I don’t have the answers…
Slide 87
Slide 87 text
But I can point you in the
right direction
Slide 88
Slide 88 text
1. Observe
Slide 89
Slide 89 text
2. Test
Slide 90
Slide 90 text
3. Learn & Apply
Slide 91
Slide 91 text
I’ve showed you what and where
to observe. But you gotta learn
and apply stuff for yourself
Slide 92
Slide 92 text
2. Test
Slide 93
Slide 93 text
Big site? Lots of traffic? Got some
dollar dollar bill y’all?
Slide 94
Slide 94 text
No content
Slide 95
Slide 95 text
No content
Slide 96
Slide 96 text
Not got as much cash money as
the Wu-Tang?
Slide 97
Slide 97 text
No content
Slide 98
Slide 98 text
No content
Slide 99
Slide 99 text
No content
Slide 100
Slide 100 text
Look at the whole board
Slide 101
Slide 101 text
Look at the bigger picture
Slide 102
Slide 102 text
Consider your moves and
then make them
Slide 103
Slide 103 text
You ain’t gonna win
every time
Slide 104
Slide 104 text
Beat the competition by focusing
on the board. Not them.
Not what Neil Patel or Backlinko
tells you is a ranking factor.
Slide 105
Slide 105 text
Plan and execute.
Test and win.
Slide 106
Slide 106 text
Oh yeah, the chess game?
Slide 107
Slide 107 text
When I told people what I was going
to do they thought I was stupid and
would look like a dick
Slide 108
Slide 108 text
Then I showed them this…
Slide 109
Slide 109 text
No content
Slide 110
Slide 110 text
I wasn’t gonna look like a dick*
*well… no more than usual, anyway