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5PTIJIJSP*DIJUBOJ"MM3JHIUT3FTFSWFE ࢭΊΔαʔϏε։ൃͱ ࢭΊͳ͍αʔϏε։ൃ ʙదԠܕϓϩμΫτ։ൃͷ࣮ࡍʙ *DIJUBOJ5PTIJIJSP ࢢ୩૱ܒ ΪϧυϫʔΫε୅ද

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̏ ʗ ̍̓

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̏ ʗ ̍̓ Ձ஋୳ࡧ Ծઆݕূ ͷ݁Ռɺ ໛ٖ࣮ݧϑΣʔζΛಥഁ͠ɺϩʔϯνʹࢸͬͨ݅਺ ˞ʹ͸ݱࡏ΋ܧଓதΛؚΉ ̏

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Problem Solution fit Ϣʔβʔͷ՝୊ʹɺιϦϡʔγϣϯ͕ద߹͢Δ͔ʁ Ձ஋୳ࡧ Ծઆݕূ ͰֶͿ΂͖͜ͱ

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໛ٖ࣮ݧ͔ΒϦΞϧ΁ͦ΋ͦ΋ߦ͚ͳ͍ Ձ஋୳ࡧ Ծઆݕূ .71։ൃ ɾݕূ ϓϩμΫτ ΛҭͯΔ 1IPUPDSFEJU'FSSBOWJB7JTVBM)VOU$$#:/$/% 1IPUPDSFEJU'FSSBOWJB7JTVBM)VOU$$#:/$/% λʔήοτϢʔβʔʹ χʔζ͕ͳ͍ λʔήοτϢʔβʔ͕ ࢖Θͳ͍ 14pUͷ֬౓͕ Λ੾Δࣄ࣮ ص্ݕূɾٖࣅ؀ڥݕূ ࣄۀ؀ڥͰͷݕূ ͕14pU͠ͳ͍

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PSfitͷ໨ॲཱ͕ͨͳ͍ λʔήοτϢʔβʔʹ૝ఆ՝୊͕ͳ͍ λʔήοτϢʔβʔ͕ډͳ͍ɺग़ձ͑ͳ͍ ͦ΋ͦ΋ݕূ࣮ݧ͕ਐ·ͳ͍ʂ ૝ఆ՝୊ʹՁ஋ఏҊ͕ద͠ͳ͍ 1IPUPDSFEJUBOUPOZDIBNNPOEWJB7JTVBMIVOU$$#:/$4"

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࠷ॳͷಥഁͷͨΊʹ Ϣʔβʔͷจ຺ʹ͓͚Δ ܏޲Λଊ͑Δ ۃ୺ͳ੍໿৚݅ԼͰ΋ ܗͮ͘ΕΔదԠྗ 14pUΛҾ͖دͤΔͨΊͷͭͷߏ͑ ຊฤࣄྫΛ௨ͯ͡ɺ͜ͷͭͷߏ͑Λ௥͍·͢ɻ

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ΦζϏδϣϯ༷ IUUQIBQJUBTKQ IUUQTQIBQJUBTKQ ɾϙΠϯτίϚʔεαʔϏεʮϋϐλεʯͷӡӦ ɹձһ਺ສਓ ɹఏܞγϣοϓ਺ࣾ ɹ೥ؒྲྀ௨૯ֹԯԁ ɾΪϧυϫʔΫεͱͯ͠͸೥݄͔̑Β ɹݱ৔ίʔνͱͯ͠ͷ։ൃݱ৔ࢧԉΛ࢝Ίɺ ɹʮεϚʔτΧʔτʯ ɹʮϋϐλε4NBSU1IPOF޲͚αΠτʯΛ୲౰ ຊฤʹ͝ొ৔௖͓͘٬༷

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5PTIJIJSP*DIJUBOJ"MM3JHIUT3FTFSWFE ࢭΊΔαʔϏε։ൃ

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SmartCart 4UPQ4FSWJDF ɾαʔϏείϯηϓτ ɹ೔༻඼Λ࠷΋͓ಘʹങ͑ΔωοτγϣοϓΛ ɹఏࣔͯ͘͠ΕΔ ɹˠ೔༻඼ͷՁ֨DPNͷΠϝʔδ ɾλʔήοτϢʔβʔ ɹೕ༮ࣇΛ๊͑Δઐۀओ් ɾ4NBSU$BSUͷ࠲૊ ɹ೥݄ΑΓ.71։ൃ։࢝ɺ ɹ೥݄։ൃఀࢭ ՝୊Ծઆͷݕূ ސ٬։ൃ ͸ɺ ɹΦζϏδϣϯ༷ʹͯ୲౰ɻ ΪϧυϫʔΫε͸ɺސ٬։ൃͱฒߦͯ͠ɺ ɹ.71։ൃͱͦͷޙͷݕূΛ୲౰ɻ 4NBSU$BSU εϚʔτΧʔτ ೥݄αʔϏε։ൃఀࢭ

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ॱௐͳελʔτΞοϓ ɾΠϯλϏϡʔ݁Ռ͸ɺ·ͣ·ͣɻ ɹίϯηϓτಈը΍ΠϝʔδਤͰͷΠϯλϏϡʔ ɾϥϯσΟϯάϖʔδͰͷొ࿥཰ɺྑ޷ɻ ɹαʔϏεఏڙલʹϥϯσΟϯάϖʔδͰొ࿥཰ΛΈΔ ɹɹˠे෼ͳظ଴͕࣋ͯΔ ։ൃΛՃ଎͍ͨ͠ ɾΠϯλϏϡʔΛܧଓ͠ͳ͕Βɺ.71։ൃ΁ਐΉ Ձ஋୳ࡧ Ծઆݕূ .71։ൃ ɾݕূ ϓϩμΫτ ΛҭͯΔ ص্ݕূɾٖࣅ؀ڥݕূ ࣄۀ؀ڥͰͷݕূ ಥഁ

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ސ٬։ൃͱ͸ʁ ͭ·Γɺͭ͘Δ΂͖Կ͔͕։ൃ͠ͳ͕ΒੵۃతʹมΘΔ

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Moving Target ۃ୺ͳ.PWJOH5BSHFU ೥ɺϲ݄ɺϲ݄ʜ ΋͸΍࣌ؒ୯ҐͰ͸ͳ͍ ͍ͭมΘΔ͔෼͔Βͳ͍ ि͔ؒ΋͠Εͳ͍ɺ໌೔͔΋͠Εͳ͍ ސ٬։ൃʹدΓఴ͏ιϑτ΢ΣΞ։ൃ Ұൠతͳιϑτ΢ΣΞ։ൃ ͔ͭ౰વɺظ੍ؒ໿΋༧ࢉ੍໿΋ݫ͍͠

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ސ٬։ൃʹదԠ͢Δ։ൃ มԽʹదԠతʹͳΔมߋՄೳ͔ͩΒదԠͰ͖Δ 1IPUPDSFEJUWJTVBMQVODIWJB7JTVBM)VOUDPN$$#:4"

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దԠܕϓϩμΫτ։ൃͷ9ͭͷํ਑ ୈҰʹɺؔ܎ऀͷ໨ઢΛଗ͑Δ ᶃࢦ਑ ͳͥɺԿΛݕূ͢΂͖͔ʁ ͷڞ༗ ᶄঢ়گ ͍ͭԿΛͲ͏΍ͬͯݕূ͢Δͷ͔ʁ ͷڞ༗ ᶅظ଴ .71ɺ࣍ͷαΠΫϧͷ։ൃʹԿΛٻΊΔ͔ ͷՄࢹԽ ᶆண஍఺Λৗʹ௥͏ ͜ͷ։ൃΛܧଓ͢Δͱ͍ͭͲ͏ͳΔͷ͔ʁ ୈೋʹɺ։ൃΛదԠతʹ͢Δ ᶇఔΑ͍ઌಡΈྗΛඋ͑Δ ࢦ਑ঢ়گظ଴͔ΒzҠಈ͢ΔઌಡΈൣғz ᶈिؒ୯ҐͷΠςϨʔγϣϯ։ൃ ᶉॻ͖׵͑Մೳͳz஍ਤzͷ༻ҙ ໎ࢠʹͳΒͳ͍ͨΊʹ"Ұຕͷઢද ᶊৗʹόοϑΝΛ࣋ͭ దԠ΁ͷࠜຊతͳՄೳੑΛߴΊΔ ୈࡾʹɺํࣜɾઃܭΛஸೡʹ΍Δ ᶋߴڽूɺૄ݁߹ ͦͯ͠ɺੴڮ͸ૣΊʹૣΊʹୟ͘

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….PSfit͠ͳ͍ʂʂ 1IPUPDSFEJU7JODFOU@"'WJB7JTVBM)VOUDPN$$#:4" .71͕࢖ΘΕͳ͍χʔζ͕ແ͍ͷ͔ʁ શ͘ظ଴Λײͤ͡͞ͳ͍$73

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ͦͷҙݟ͸ࣗ෼ࣄ͔ɺଞਓࣄ͔ ΠϯλϏϡʔ݁ՌͰ͸ɺ ͋Ε͹࢖͏ͩΖ͏ͱ͍͏ҙݟ ࣮ࡍʹ͸ɺαΠτʹ๚Εͯ΋ɺ ΧʔτΛ࢖Θͳ͍ $7͠ͳ͍ ͳͥʁʁ ϢʔβʔςετΛ࣮ࢪͯ͠ɺ ϢʔβʔΛ໨ͷલʹͯ͠ɺ ෼͔ͬͨ͜ͱ ʮ͋Ε͹࢖͏ʯ㱠ʮࣗ෼΋࢖͏ʯ ࣗ෼͸࢖Θͳ͍ ͳͥͳΒɺ̋̋ ݸʑਓͷ͞͞΍͔ͳཧ༝ ͔ͩΒ εΠονϯάίετʼϓϩμΫτ͔ΒಘΒΕΔՁ஋

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ࢭΊΔαʔϏε։ൃ Ϣʔβʔ͕৽ͨͳखஈΛར༻։࢝͢ΔͨΊʹ͸ɺ ੾Γସ͑͢Δ͚ͩͷཧ༝͕ͳ͚Ε͹ͳΒͳ͍ɻ ͦͷཧ༝Λ୳ΔͨΊʹ͸ɺϢʔβʔͷ͍Δੈքͷঢ়گΛɺ Ϣʔβʔͱಉ͡Α͏ʹɺݟΔɺௌ͘ɺײ͡Δඞཁ͕͋Δɻ Ձ஋୳ࡧ Ծઆݕূ .71։ൃ ɾݕূ ϓϩμΫτ ΛҭͯΔ ص্ݕূɾٖࣅ؀ڥݕূ ࣄۀ؀ڥͰͷݕূ ಥഁͰ͖ͣ αʔϏε։ൃΛࢭΊΔ

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5PTIJIJSP*DIJUBOJ"MM3JHIUT3FTFSWFE ࢭΊͳ͍αʔϏε։ൃ

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ϋϐλε ɾ͜Ε·ͰͷαʔϏείϯηϓτ ɹ͓ങ͍෺Λ΋ͬͱ͓ಘʹ ɾ͜Ε·ͰͷλʔήοτϢʔβʔ ɹϙΠϯτ֫ಘࣗମΛ໨తͱͨ͠ɺ ɹϙΠϯτήολʔ ɾϋϐλε41αΠτϦχϡʔΞϧͷ࠲૊ ɹ೥݄ΑΓϦχϡʔΞϧํ޲෇͚։࢝ɺ ɹ೥݄݄σβΠϯ੍࡞։ൃɺ ɹ೥݄಄ϩʔϯν ΪϧυϫʔΫε͸ϓϩδΣΫτϚωδϝϯτ ɹٴͼɺ6*σβΠϯ੍࡞Λ୲౰ɻ ϦχϡʔΞϧ։ൃ͸ɺ ɹΦζϏδϣϯ༷಺੡νʔϜʹͯ୲౰ɻ ϋϐλε εϚʔτϑΥϯ޲͚αΠτ IUUQTQIBQJUBTKQ

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ϋϐλεͷ৽͍͠ઓུ ɾ৽λʔήοτϢʔβʔ ɹೕ༮ࣇΛ๊͑ͨઐۀϚϚ ɹˠϙΠϯταʔϏεͱͯ͠͸ϚδϣϦςΟ૚ʹ͋ͨΔ IUUQIBQJUBTKQNPUIFSTVQQPSU

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ݕূ͢΂͖ԾઆɺదԠ͢΂͖։ൃ ݕূ͢΂͖Ծઆ ᶃ ৽λʔήοτϢʔβʔʹɺ ɹͲͷΑ͏ʹ͢Ε͹ड͚ೖΕΒΕΔͷ͔ʁ ᶄ৽λʔήοτϢʔβʔʹɺ ɹͲͷΑ͏ʹͯ͠ಧ͚Δͷ͔ʁ దԠ͢΂͖։ൃ্ͷ੍໿ ᶅϩʔϯν·Ͱ࣮࣭ϲ݄ͷ௒୹ظ։ൃ ʜʮࢭΊͨαʔϏε։ൃʯͰͷֶͼΛ׆͔͢ ϋϐλε41αΠτϦχϡʔΞϧʹ޲͚ͨ՝୊

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Ϣʔβʔͷੈք΁ࣗ෼΋ೖΔ Ϣʔβʔ͕৽ͨͳखஈΛར༻։࢝͢ΔͨΊʹ͸ɺ ੾Γସ͑͢Δ͚ͩͷཧ༝͕ͳ͚Ε͹ͳΒͳ͍ɻ ͦͷཧ༝Λ୳ΔͨΊʹ͸ɺϢʔβʔͷ͍Δੈքͷঢ়گΛɺ Ϣʔβʔͱಉ͡Α͏ʹɺݟΔɺௌ͘ɺײ͡Δඞཁ͕͋Δɻ Ϣʔβʔͷจ຺ʹ͓͚Δ ܏޲ ͠Α͏ͱ͢Δ͜ͱ Λଊ͑Δ Ͱ͸ɺ৽λʔήοτϢʔβʔͷݟ͍ͯΔੈքͱ͸ʁ Ϣʔβʔͷཁٻʹ ͨͩԠ͑Α͏͢ΔͷͰ͸ͳ͘

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Ϣʔβʔ͕ݟ͍ͯΔੈքɺ͠Α͏ͱ͢Δ͜ͱ ͲͷΑ͏ʹ͢Ε͹ड͚ೖΕΒΕΔ͔ʁ ˠීஈϚϚ͕໨ʹ͍ͯ͠Δੈք͔Βҳ୤͠ͳ͍ɻ ɹlࣗ෼ͨͪ ϚϚ ͷϞϊͰ͋Δzͱࢥ͑Δ෩ܠΛͭ͘Δɻ

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Ϣʔβʔ͕ݟ͍ͯΔੈքɺ͠Α͏ͱ͢Δ͜ͱ ͲͷΑ͏ʹ͢Ε͹ड͚ೖΕΒΕΔ͔ʁ ˠϚϚͷʮ͠Α͏ͱ͢Δ͜ͱʯʹΑΓͦ͏ɻ ɹʮͪ͜Βͷ΍Γ͍ͨ͜ͱʯͰҰํతʹѹ౗͠ͳ͍ɻ

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ͦΕʹͯ͠΋։ൃظ͕ؒ୹͍ ϩʔϯν·Ͱ࣮࣭ϲ݄ͷ௒୹ظ։ൃ αΠτͷํ޲෇͚ 6*σβΠϯ ։ൃ ݄ ݄ ݄ ʜϦεΫ͕ߴ͗͢Δ αΠτͷํ޲෇͚ 6*σβΠϯ ։ൃ ݄ ݄ ݄ Ӫޫ஄։ൃ

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Ӫޫ஄։ൃ IUUQXXXBNB[PODPKQEQ Ӫޫ஄։ൃ l։ൃ։࢝௚ޙͷஈ֊͔ΒϓϩδΣΫτ͕ਐΈͭͭ ͋Δํ޲Λ֬ೝͰ͖ΔͷͰɺ໨ඪΛઈ͑ͣఆΊ௚͠ ͳ͕Β։ൃΛਐΊΔ͜ͱ͕΍Γ΍͘͢ͳΓ·͢ɻz ࠷ॳ͔Βશମ͕ͲͷΑ͏ʹ࿈ܞ͢Δ͔Λ ೦಄ʹ͓͖ɺຊ൪ͱಉ͡ΞʔΩςΫνϟͰ ͭ͘Γ࢝ΊΔɻ ɾ։ൃνʔϜͷϦζϜΛͭ͘Δ ɾʮ͜ͷνʔϜɺ͜ͷϓϩδΣΫτʯͰͷ՝୊Λૣظʹ ɹൃݟͰ͖ΔΑ͏ʹ͢Δ ɾϕϩγςΟͷ҆ఆԽ ˠʮνʔϜΛ͋ͬͨΊ͓ͯ͘ʯ

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ࢭΊͳ͍αʔϏε։ൃ ͲΕ΄Ͳਖ਼͍͠΋ͷΛݟఆΊɺ ͲΕ΄Ͳਖ਼ͭ͘͘͠Ζ͏ͱͯ͠΋ɺ ϓϩδΣΫτνʔϜશମ͕ ͦΕͧΕͷ໾ׂʹ߆ట͢Δ͜ͱͳ͘ ໨ඪʹूதͯ͠޲͔Θͳ͚Ε͹ ੒ՌΛҾ͖دͤΔ͜ͱ͸Ͱ͖ͳ͍ɻ ʮϓϩδΣΫτ;Γ͔͑ΓλΠϜϥΠϯʯΑΓ ϓϩδΣΫτΛ಴࠳ͤ͞ͳ͍ͨΊʹ lӽڥzͷͨΊͷzӽڥzΛڪΕͳ͍ɻ

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ࢭΊͳ͍αʔϏε։ൃ IUUQTQIBQJUBTKQ ݄೔ ϋϐλε41αΠτϦχϡʔΞϧϩʔϯν ʮϓϩμΫτΛҭͯΔʯ͸͜Ε͔Β

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࠷ॳͷಥഁͷͨΊʹ Ϣʔβʔͷจ຺ʹ͓͚Δ ܏޲Λଊ͑Δ ۃ୺ͳ੍໿৚݅ԼͰ΋ ܗͮ͘ΕΔదԠྗ 14pUΛҾ͖دͤΔͨΊͷͭͷߏ͑ Ϣʔβʔͷݟ͍ͯΔੈքɺ ͠Α͏ͱ͢Δ͜ͱΛଊ͑ɺدΓఴ͏ ۃ୺ͳ.PWJOH5BSHFU΁ͷదԠ ௒୹ظ։ൃ΁ͷదԠ

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͍͞͝ʹ 14pUʹऔΓ૊ΉͨΊʹඞཁͳ࢟੎ͱ͸ɺ ʮϢʔβʔͷͨΊʹʯ͚ͩͰ͸ɺࢹ఺͕଍Γͣɺ ଊ͑ͨϢʔβʔͷੈքͷதͰ ʮࣗ෼͕ͨͪ੒͠਱͍͛ͨ͜ͱʯ ҙࢥ Λ࣋ͭɻ ʮࣗ෼ͨͪͷͨΊʹʯ͚ͩͰ͸ɺࢹ఺͕଍Γͣɺ Ϣʔβʔͷੈք จ຺ Λଊ͑ ʮϢʔβʔ͕͠Α͏ͱ͢Δ͜ͱʯ ܏޲ ʹدΓఴ͏ɻ ਅ᎜Ͱ͋Ε͹͋Δ΄Ͳɺ໨ඪʹ޲͔ͬͯ ࣗવͱzӽڥz͍ͯ͠Δɻ