Tony Blank
Community Team Lead
blank@sendgrid.com
@thetonyblank
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@thetonyblank
It Takes A Team
How DevRel changes
with team size
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@thetonyblank
What is Developer Relations?
Sales?
Evangelism?
Marketing?
Community?
Support?
Biz Dev?
Purveyor of
Happy Hours? Training?
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@thetonyblank
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@thetonyblank
• Find your “legs”
• Internal
Evangelism
• DevPost
Hackathon
Success as 1 person
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@thetonyblank
• All eggs in one
basket
• Lack of
perspective
• Burnout
Dangers of a small team
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@thetonyblank
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@thetonyblank
Lone Wolf
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@thetonyblank
On the road again
Just can't get wait to get on the road
again
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@thetonyblank
I find love is makin' music with my
friends
And I can’t wait to get on the road
again
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@thetonyblank
On the road again, like a band of
gypsies we go down the highway
We're the best of friends, insisting
that the world keep turnin' our way,
and our way
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@thetonyblank
On the road again, just can't get wait
to get on the road again
I find love is makin' music with my
friends
And I can't wait to get on the road
again
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@thetonyblank
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@thetonyblank
Community Team
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@thetonyblank
Different
Challenges
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@thetonyblank
Startups
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@thetonyblank
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@thetonyblank
Why?
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@thetonyblank
It’s Cat Poop Coffee!
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@thetonyblank
It’s Feline Excrement
Coffee!
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@thetonyblank
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@thetonyblank
Accelerators == The Cat
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@thetonyblank
Startups == Coffee Beans
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@thetonyblank
SendGrid’s Accelerate ==
THE BEST COFFEE
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@thetonyblank
Side Note:
ROI
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@thetonyblank
Side Note:
Build tools!
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@thetonyblank
Codin' in the mornin' sun
I'll be codin' til the evening comes
Watchin' pull requests roll in…
I'll be sending thumbs up again..
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@thetonyblank
I'm sittin' on the dock of the bay
Sendin' the JIRA cards away…
I'm sittin' on the dock of the bay
shippin' coooooode
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@thetonyblank
Looks like nothing's gonna change
All the diffs will remain the same
I can't merge what 10 people want me
to merge..
SO THE BRANCH WILL REMAIN THE
SAME
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@thetonyblank
Sittin' here restin' my bones
This repo just won't leave me alone
10,000 lines I code
Just to bring this app home
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@thetonyblank
I'm sittin' on the dock of the bay
Sendin' the JIRA cards away…
I'm sittin' on the dock of the bay
shippin' coooooode
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@thetonyblank
Sorry I’m not great
at whistling…
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@thetonyblank
DevRel:
Relevant at every
stage of your
business
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@thetonyblank
Pre-funding:
Founders
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@thetonyblank
Funded:
Lone Wolf
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@thetonyblank
Growth:
Small Team
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@thetonyblank
Stable/Profit:
Mature Team
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@thetonyblank
Sales
Marketing
Support
Biz Dev
Training
DEV
RELATIONS
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@thetonyblank
Headin' down to APIStrat
Is gonna make your head explode
from all the smart, amazing talks
except the one from Tony Blank
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@thetonyblank
Austin has amazing food
Have you seen the food trucks, dude?
You should make your way down to
Liberty
and try some @EastSideKingATX
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@thetonyblank
Mark, well, he's the conference chair
He comes from Barcelona
He picked the talks, the tracks, the
beer
the things we're all enjoying here
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@thetonyblank
Mark, you know, he writes those
words
about us, the cool API nerds
you know, we think that's pretty rad
cause curling's are not a fad
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@thetonyblank
All the attendees they say
Glad we're here on a Thursday
Sure beats sitting at a desk
Cause cubes, they are grotesque
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@thetonyblank
Can't forget about Kin Lane
I think we last hung out in Spain
He's dropping bombs with his
wisdom
About the API systems
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@thetonyblank
His blog should be no big surprise
It's all about the APIs
The only thing I could mention
here…
He's got an epic beard
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@thetonyblank
All the attendees they say
This talk is weird, but it's ok
Gettin' off the stage is a Tony
Thank you for your time....
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@thetonyblank
It Takes A Team
How DevRel changes
with team size