@thetonyblank
It Takes A Team
How DevRel changes
with team size
Slide 4
Slide 4 text
@thetonyblank
What is Developer Relations?
Sales?
Evangelism?
Marketing?
Community?
Support?
Biz Dev?
Purveyor of
Happy Hours? Training?
Slide 5
Slide 5 text
@thetonyblank
Slide 6
Slide 6 text
@thetonyblank
• Find your “legs”
• Internal
Evangelism
• DevPost
Hackathon
Success as 1 person
Slide 7
Slide 7 text
@thetonyblank
• All eggs in one
basket
• Lack of
perspective
• Burnout
Dangers of a small team
Slide 8
Slide 8 text
@thetonyblank
Slide 9
Slide 9 text
@thetonyblank
Lone Wolf
Slide 10
Slide 10 text
@thetonyblank
On the road again
Just can't get wait to get on the road
again
Slide 11
Slide 11 text
@thetonyblank
I find love is makin' music with my
friends
And I can’t wait to get on the road
again
Slide 12
Slide 12 text
@thetonyblank
On the road again, like a band of
gypsies we go down the highway
We're the best of friends, insisting
that the world keep turnin' our way,
and our way
Slide 13
Slide 13 text
@thetonyblank
On the road again, just can't get wait
to get on the road again
I find love is makin' music with my
friends
And I can't wait to get on the road
again
Slide 14
Slide 14 text
@thetonyblank
Slide 15
Slide 15 text
@thetonyblank
Community Team
Slide 16
Slide 16 text
@thetonyblank
Different
Challenges
Slide 17
Slide 17 text
@thetonyblank
Startups
Slide 18
Slide 18 text
@thetonyblank
Slide 19
Slide 19 text
@thetonyblank
Why?
Slide 20
Slide 20 text
@thetonyblank
It’s Cat Poop Coffee!
Slide 21
Slide 21 text
@thetonyblank
It’s Feline Excrement
Coffee!
Slide 22
Slide 22 text
@thetonyblank
Slide 23
Slide 23 text
@thetonyblank
Accelerators == The Cat
Slide 24
Slide 24 text
@thetonyblank
Startups == Coffee Beans
Slide 25
Slide 25 text
@thetonyblank
SendGrid’s Accelerate ==
THE BEST COFFEE
Slide 26
Slide 26 text
@thetonyblank
Side Note:
ROI
Slide 27
Slide 27 text
@thetonyblank
Side Note:
Build tools!
Slide 28
Slide 28 text
@thetonyblank
Codin' in the mornin' sun
I'll be codin' til the evening comes
Watchin' pull requests roll in…
I'll be sending thumbs up again..
Slide 29
Slide 29 text
@thetonyblank
I'm sittin' on the dock of the bay
Sendin' the JIRA cards away…
I'm sittin' on the dock of the bay
shippin' coooooode
Slide 30
Slide 30 text
@thetonyblank
Looks like nothing's gonna change
All the diffs will remain the same
I can't merge what 10 people want me
to merge..
SO THE BRANCH WILL REMAIN THE
SAME
Slide 31
Slide 31 text
@thetonyblank
Sittin' here restin' my bones
This repo just won't leave me alone
10,000 lines I code
Just to bring this app home
Slide 32
Slide 32 text
@thetonyblank
I'm sittin' on the dock of the bay
Sendin' the JIRA cards away…
I'm sittin' on the dock of the bay
shippin' coooooode
Slide 33
Slide 33 text
@thetonyblank
Sorry I’m not great
at whistling…
Slide 34
Slide 34 text
@thetonyblank
DevRel:
Relevant at every
stage of your
business
Slide 35
Slide 35 text
@thetonyblank
Pre-funding:
Founders
Slide 36
Slide 36 text
@thetonyblank
Funded:
Lone Wolf
Slide 37
Slide 37 text
@thetonyblank
Growth:
Small Team
Slide 38
Slide 38 text
@thetonyblank
Stable/Profit:
Mature Team
Slide 39
Slide 39 text
@thetonyblank
Sales
Marketing
Support
Biz Dev
Training
DEV
RELATIONS
Slide 40
Slide 40 text
@thetonyblank
Headin' down to APIStrat
Is gonna make your head explode
from all the smart, amazing talks
except the one from Tony Blank
Slide 41
Slide 41 text
@thetonyblank
Austin has amazing food
Have you seen the food trucks, dude?
You should make your way down to
Liberty
and try some @EastSideKingATX
Slide 42
Slide 42 text
@thetonyblank
Mark, well, he's the conference chair
He comes from Barcelona
He picked the talks, the tracks, the
beer
the things we're all enjoying here
Slide 43
Slide 43 text
@thetonyblank
Mark, you know, he writes those
words
about us, the cool API nerds
you know, we think that's pretty rad
cause curling's are not a fad
Slide 44
Slide 44 text
@thetonyblank
All the attendees they say
Glad we're here on a Thursday
Sure beats sitting at a desk
Cause cubes, they are grotesque
Slide 45
Slide 45 text
@thetonyblank
Can't forget about Kin Lane
I think we last hung out in Spain
He's dropping bombs with his
wisdom
About the API systems
Slide 46
Slide 46 text
@thetonyblank
His blog should be no big surprise
It's all about the APIs
The only thing I could mention
here…
He's got an epic beard
Slide 47
Slide 47 text
@thetonyblank
All the attendees they say
This talk is weird, but it's ok
Gettin' off the stage is a Tony
Thank you for your time....
Slide 48
Slide 48 text
@thetonyblank
It Takes A Team
How DevRel changes
with team size