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Revolutionize Your Page: Real Art Direction 
 on the Web Jen Simmons labs.jensimmons.com thewebahead.net @jensimmons

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art direction

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brand

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conversation

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ART DIRECTION

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Art Direction

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Editorial Design

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“ ” The vast majority of editorial [design] has at its heart the idea of communicating an idea of story through the organization and presentation 
 of words (arranged into display and body text) and visuals. — Cath Caldwell & Yolanda Zappaterra Editorial Design, page 8

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“ ” The vast majority of editorial [design] has at its heart the idea of communicating an idea of story through the organization and presentation 
 of words (arranged into display and body text) and visuals. — Cath Caldwell & Yolanda Zappaterra Editorial Design, page 8

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“ ” The vast majority of editorial [design] has at its heart the idea of communicating an idea of story through the organization and presentation 
 of words (arranged into display and body text) and visuals. — Cath Caldwell & Yolanda Zappaterra Editorial Design, page 8

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drawing by Dave Ellis novolume.co.uk

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Stephen Waller at Enhance Conf expressing how BORED he is with web design today.

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Layout shouldn’t be a multiple choice question.

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Separate tooling needs from the design process.

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Layout Design

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Amazing Future

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The Official Timeline of the Evolution of Web Page Layout

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labs.jensimmons.com

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Big Pieces & Little Pieces

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Initial Letter

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p::first-letter { color: rgba(255,190,150,0.9); font-weight: bold; margin-right: 0.5em; -webkit-initial-letter: 4; initial-letter: 4; }

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p::first-letter { color: rgba(255,190,150,0.9); font-weight: bold; margin-right: 0.5em; -webkit-initial-letter: 4; initial-letter: 4; }

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@supports (initial-letter: 4 ) or (-webkit-initial-letter: 4 ) { p::first-letter { color: rgba(255,190,150,0.9); font-weight: bold; margin-right: 0.5em; -webkit-initial-letter: 4; initial-letter: 4; } }

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Feature Queries

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@supports (property:value) { // a bunch of CSS }

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// layout using old-technology @supports (display:grid) { // overrides to undo old layout // layout using new-technology }

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https://hacks.mozilla.org/2016/08/using-feature-queries-in-css/

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Viewport Units

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A Secret…

header { display: flex; height: 100vh; } h1 { margin: auto; }

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Anyplace you might use em, rem, %, px you can instead use: vh viewport height vw viewport width vmin smaller viewport number vmax larger viewport number

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25vw 50vh that dang “fold”

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Object Fit

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img { width: 50%; height: 400px; object-fit: cover; }

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Clip Path Masking CSS Shapes

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img { clip-path: polygon(0% 0%, 100% 3%, 98% 99%, 3% 93%); }

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img { float: left; shape-outside: circle(); }

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Drop & Raised Caps Non-Rectangular Shapes Images Specified in Both Dimensions Sizing Based on Edges

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Big Pieces

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Multicolumn Flexbox CSS Grid

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Flexbox

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CSS Grid Layout

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Alignment

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css-tricks.com/snippets/css/a-guide-to-flexbox

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From CSS Box Alignment Module Level 3 — drafts.csswg.org/css-align

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flexboxdefense.com flexboxfroggy.com

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Many Ways to Use 
 CSS Grid

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1 2 3 4 5 6 grid-column: 1 / 2; grid-row: 1 / 2; grid-column: 5 / 6; grid-row: 1 / 2; grid-column: 2 / 4; grid-row: 2 / 3; grid-column: 3 / 5; grid-row: 3 / 5; 1 2 3 4 5 grid-column: 1 / 2; grid-row: 4 / 5;

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Place each item into a specific cell/area Let the browser place everything using autoplacement algorithm

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body { background: #F0F0F0; } main { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); } figure { margin: 0; } img { display: block; width: 100%; box-shadow: -1px 0px 0px rgba(0,0,0,0.06); }

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main { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }

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11 8 9 10 7 6 5 1 2 3 4 auto placement algorithm

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13 11 8 9 10 7 6 5 1 2 3 4 12 grid-auto-flow: dense;

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When? / Where?

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Behind a flag Just Works On Its Way Chrome Chrome Canary Opera Opera Developer Firefox Firefox 
 Dev Edition Safari Technical Preview Firefox 
 Nightly Edge Safari

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nightly.mozilla.org

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addons.mozilla.org/addon/css-grid-inspector

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How Now?

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Works Doesn’t work

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Use It Don’t Use It

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Works Doesn’t work Use It Don’t Use It

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Works Doesn’t work Use It Don’t Use It

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Works Doesn’t work Use It Don’t Use It

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Works Doesn’t work Use It Don’t Use It Fired.

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Works Doesn’t work Use It Don’t Use It Fired.

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Works Doesn’t work Use It Don’t Use It Fired. ✔

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Works Doesn’t work Use It Don’t Use It

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Works and Doesn’t Work Use It and Don’t Use It Don’t Use It

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X Works and Doesn’t Work Use It and Don’t Use It Don’t Use It

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Progressive Enhancement & The Nature of CSS

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60% 40%

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95% 5%

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88% 12%

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100% 0%

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jensimmons.com/ presentation/ progressing-our- layouts

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jensimmons.com/ presentation/ modern-layouts- getting-out-our- ruts

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jensimmons.com/ presentation/ revolutionize-your- page-real-art- direction-web

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LABS.JENSIMMONS.COM

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www.layout.land

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Thanks! Jen Simmons labs.jensimmons.com jensimmons.com layout.land thewebahead.net @jensimmons