Slide 1

Slide 1 text

Color for UX design Maria Matveeva Head of Design at DockYard @rgbcolor @dockyard

Slide 2

Slide 2 text

Photo by Elliott Engelmann Where do I start? How do I explain decisions to a client? How do I deal with differing opinions? How do I know the colors will work well? There’s too many options!

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

Moscow Sacramento Montréal Baltimore Washington, D.C. Boston (to be continued)

Slide 6

Slide 6 text

UX Design

Slide 7

Slide 7 text

DockYard.com @dockyard

Slide 8

Slide 8 text

Photo by Elliott Engelmann Where do I start? Contrast. How do I explain decisions to a client? Focus on goals. How do I deal with differing opinions? It’s OK. How do I know the colors will work well? Test. There’s too many options! Pick a process. Follow it.

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

Are we in control?

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

1. Art History 2. Culture & context 3. Color theory 4. Making it work for UX design

Slide 15

Slide 15 text

1: Art History ART HISTORY | CULTURE & CONTEXT | COLOR THEORY | MAKING IT WORK FOR UX

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

Natural System of Colors, Moses Harris – 176

Slide 19

Slide 19 text

Pigments

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

Holy! Also holy! OK for commoners

Slide 23

Slide 23 text

14th - 15th century

Slide 24

Slide 24 text

The Milkmaid
 Vermeer (c. 1658)

Slide 25

Slide 25 text

Industrial Revolution

Slide 26

Slide 26 text

1. Chemical pigments

Slide 27

Slide 27 text

William Perkin’s Mauve

Slide 28

Slide 28 text

Ooh! New pigment! Real artists use 
 tasteful muted colors Average Artwork Saturation All art since the 1500s

Slide 29

Slide 29 text

2. Tube paints

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

Winsor & Newton, John Goffe Rand

Slide 32

Slide 32 text

One color at a time Slow process Prepared by artist In studio More colors at once Fast, spontaneous Available to buy Portable

Slide 33

Slide 33 text

First WYSIWYG editor

Slide 34

Slide 34 text

The Hay Wain John Constable 
 (1821)

Slide 35

Slide 35 text

Haystacks, Midday Claude Monet
 (1890)

Slide 36

Slide 36 text

The Night Café Vincent Van Gogh
 (1888)

Slide 37

Slide 37 text

Self portraits by Vincent Van Gogh
 (1880s)

Slide 38

Slide 38 text

1914—1918

Slide 39

Slide 39 text

Things get weird & scary

Slide 40

Slide 40 text

Vassily Kandinsky
 1936

Slide 41

Slide 41 text

Vassily Kandinsky
 1936

Slide 42

Slide 42 text

Vassily Kandinsky
 1936

Slide 43

Slide 43 text

Color as content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

Mark Rothko
 1950s

Slide 46

Slide 46 text

IKB: the International Klein Blue - first pigment as art, 1958

Slide 47

Slide 47 text

No content

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

trendlist.org

Slide 51

Slide 51 text

Any color you want!

Slide 52

Slide 52 text

Andy Warhol 1960s

Slide 53

Slide 53 text

Andy Warhol 1960s

Slide 54

Slide 54 text

No content

Slide 55

Slide 55 text

Unchangeable pigment Color for realism Impression (from nature) Expression (from the inside) Color as content What color would you like?

Slide 56

Slide 56 text

2: Culture & Context ART HISTORY | CULTURE & CONTEXT | COLOR THEORY | MAKING IT WORK FOR UX

Slide 57

Slide 57 text

No content

Slide 58

Slide 58 text

What’s wrong 
 with this fence?

Slide 59

Slide 59 text

No content

Slide 60

Slide 60 text

No content

Slide 61

Slide 61 text

No content

Slide 62

Slide 62 text

“Wine-color” sea?

Slide 63

Slide 63 text

No content

Slide 64

Slide 64 text

No content

Slide 65

Slide 65 text

Dark Light

Slide 66

Slide 66 text

Which 
 one is the 
 blue?

Slide 67

Slide 67 text

粉红, fěn hóng, 
 literally "powder red" 红 “red”

Slide 68

Slide 68 text

JeongMee Yoon

Slide 69

Slide 69 text

1637 Anthony Van

Slide 70

Slide 70 text

No content

Slide 71

Slide 71 text

“Money” or “The Prophet”?

Slide 72

Slide 72 text

No content

Slide 73

Slide 73 text

No content

Slide 74

Slide 74 text

No content

Slide 75

Slide 75 text

Mary or URL or Krishna?

Slide 76

Slide 76 text

No content

Slide 77

Slide 77 text

No content

Slide 78

Slide 78 text

No content

Slide 79

Slide 79 text

Communism or traditional bridal-wear?

Slide 80

Slide 80 text

No content

Slide 81

Slide 81 text

No content

Slide 82

Slide 82 text

No content

Slide 83

Slide 83 text

A monk’s robe, or an alert message?

Slide 84

Slide 84 text

No content

Slide 85

Slide 85 text

No content

Slide 86

Slide 86 text

Politics + Cultural context + Language differences + How important is color? Check your assumptions

Slide 87

Slide 87 text

3: Color Theory ART HISTORY | CULTURE & CONTEXT | COLOR THEORY | MAKING IT WORK FOR UX

Slide 88

Slide 88 text

No content

Slide 89

Slide 89 text

COMPLEMENTARY Vibrant when used together

Slide 90

Slide 90 text

ANALOGOUS Colors strengthen each other

Slide 91

Slide 91 text

ETC… Colors in relation to each other

Slide 92

Slide 92 text

HUE most common understanding of “color”*

Slide 93

Slide 93 text

SHADE how much black?

Slide 94

Slide 94 text

TINT How much white?

Slide 95

Slide 95 text

CHROMA (Also “saturation”) - how close to gray?

Slide 96

Slide 96 text

GRAY EQUIVALENT How light or dark does the hue appear?

Slide 97

Slide 97 text

GRAY EQUIVALENT How light or dark does the hue appear?

Slide 98

Slide 98 text

Difficult to read - only hue contrast Difficult to read - only hue contrast Easier to read - value contrast Easier to read - value contrast Value contrast → Readability

Slide 99

Slide 99 text

Value contrast → Readability → Accessibility

Slide 100

Slide 100 text

No content

Slide 101

Slide 101 text

No content

Slide 102

Slide 102 text

Color Sphere Albert Munsell – 1900

Slide 103

Slide 103 text

No content

Slide 104

Slide 104 text

vs. Munsell color system Photoshop color picker (HSB)

Slide 105

Slide 105 text

No content

Slide 106

Slide 106 text

No content

Slide 107

Slide 107 text

4: Make it work for UX Design! ART HISTORY | CULTURE & CONTEXT | COLOR THEORY | MAKING IT WORK FOR UX

Slide 108

Slide 108 text

Photo by Elliott Engelmann Where do I start? How do I explain decisions to a client? How do I deal with differing opinions? How do I know the colors will work well? There’s too many options!

Slide 109

Slide 109 text

Is it pretty?

Slide 110

Slide 110 text

(Do I like it?)

Slide 111

Slide 111 text

Defend your decisions Color has a job to do

Slide 112

Slide 112 text

Show related Symbol ! Psychology Represent data Aesthetic Branding

Slide 113

Slide 113 text

Google “UX design color guide” guidance may vary

Slide 114

Slide 114 text

No content

Slide 115

Slide 115 text

A system

Slide 116

Slide 116 text

1. Resolve the contrast 
 in grayscale sketches 2. Select the color
 for audience and goal 3. Refine

Slide 117

Slide 117 text

1. Resolve contrast

Slide 118

Slide 118 text

No content

Slide 119

Slide 119 text

No content

Slide 120

Slide 120 text

2. Select the color

Slide 121

Slide 121 text

2. Select the color × (Users) × (Goals) = } {

Slide 122

Slide 122 text

Brand color Active, engaging Not reserved

Slide 123

Slide 123 text

I want this 
 gold color 
 to “POP” Complimentary

Slide 124

Slide 124 text

No content

Slide 125

Slide 125 text

No content

Slide 126

Slide 126 text

Branding

Slide 127

Slide 127 text

No content

Slide 128

Slide 128 text

No content

Slide 129

Slide 129 text

Refine → awesome

Slide 130

Slide 130 text

1. Don’t forget proportion 2. Sketch in color 3. Use hue contrast sparingly 4. Not-black and not-white 5. Adjust one thing 6. Remove colors

Slide 131

Slide 131 text

1. Don’t forget proportion!

Slide 132

Slide 132 text

No content

Slide 133

Slide 133 text

No content

Slide 134

Slide 134 text

No content

Slide 135

Slide 135 text

https://www.google.com/design/spec/style/color.html

Slide 136

Slide 136 text

design-seeds.com palettes via Pinterest

Slide 137

Slide 137 text

No content

Slide 138

Slide 138 text

2. Sketch with color

Slide 139

Slide 139 text

No content

Slide 140

Slide 140 text

No content

Slide 141

Slide 141 text

No content

Slide 142

Slide 142 text

No content

Slide 143

Slide 143 text

3. Use hue contrast sparingly Difficult to read - only hue contrast Difficult to read - only hue contrast Easier to read - value contrast Easier to read - value contrast

Slide 144

Slide 144 text

ColorBrewer.org

Slide 145

Slide 145 text

No content

Slide 146

Slide 146 text

4. Not-black and not-white

Slide 147

Slide 147 text

No content

Slide 148

Slide 148 text

5. Adjust one thing at a time

Slide 149

Slide 149 text

vs. Munsell color system Photoshop color picker (HSB)

Slide 150

Slide 150 text

No content

Slide 151

Slide 151 text

6. Remove color

Slide 152

Slide 152 text

6. Remove color

Slide 153

Slide 153 text

No content

Slide 154

Slide 154 text

No content

Slide 155

Slide 155 text

6a… or don’t remove color!

Slide 156

Slide 156 text

No content

Slide 157

Slide 157 text

No content

Slide 158

Slide 158 text

1. Don’t forget proportion 2. Sketch in color 3. Use hue contrast sparingly 4. Not-black and not-white 5. Adjust one thing 6. Remove colors

Slide 159

Slide 159 text

Have a backup

Slide 160

Slide 160 text

No content

Slide 161

Slide 161 text

trello.com

Slide 162

Slide 162 text

No content

Slide 163

Slide 163 text

Steps to color success: Grey sketches Key words: tone, subject Colors relate to keywords Combinations and color theory Proportion, refinement

Slide 164

Slide 164 text

WHAT TO EXPECT - Avoiding surprises earns you…

Slide 165

Slide 165 text

No content

Slide 166

Slide 166 text

Photo credit: Flickr user mariachily

Slide 167

Slide 167 text

Thank you! Maria Matveeva | @rgbcolor #UXPA2016 | http://www.uxpa2016.org/sessionsurvey

Slide 168

Slide 168 text

Maria Matveeva @rgbcolor @DockYard Over to you…

Slide 169

Slide 169 text

Fun facts

Slide 170

Slide 170 text

No content

Slide 171

Slide 171 text

No content

Slide 172

Slide 172 text

No content

Slide 173

Slide 173 text

No content

Slide 174

Slide 174 text

No content

Slide 175

Slide 175 text

No content

Slide 176

Slide 176 text

No content