Balancing Corporate Growth and UX Improvement with E-Commerce Design

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Balancing Corporate Growth and UX Improvement with E- Commerce Design Tomoya Emori / Yahoo! JAPAN Kenta Hayashi / ZOZO Risa Tanaka / Yahoo! JAPAN Kengo Hashimoto / LINE

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Tomoya Emori / Yahoo! JAPAN • Senior Manager • Production Division 1, Shopping Services Group • Joined in Yahoo! JAPAN in 2006. • Yahoo! JAPAN Shopping Design Department in 2021, and is currently in charge of service improvements, renewal, and customer experience promotion.

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Kengo Hashimoto / LINE • Senior Manager •Portal & Search Company,JP EC Company Design Division Leader • Joined in LINE (NAVER JAPAN) in 2010 •As the head of the Design Office, I am in charge of product design of the Portal & Search Company and JP EC Company, such as LINE NEWS and LINE GIFT.

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Kenta Hayashi / ZOZO • Design Manager •UI / UX Design Departmen • Joined in ZOZO in 2006. •As a designer since 2007, he has been involved in ZOZOTOWN operations, new development, and promotions. Currently in charge of UIUX for all services.

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Risa Tanaka / Yahoo! JAPAN • Product Designer • Shopping Production • Joined in Yahoo! JAPAN in 2016. • Based on experience with UI and UX design for Yahoo! JAPAN Shopping, as well as planning operations, I am currently a design supervisor in change of overall design matters. Handled the site renewal launched in October 2022.

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直近の大規模リニューアル事例の紹介 Introduction of the most recent Large-scale renewal case studies

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Concept

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Concept MORE FASHION FASHION TECH FASHION TECH

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With a wide selection of item, we are using technology to solve e-commerce's difficulty in buying in order to increase the number of fashion lovers. MORE FASHION FASHION TECH FASHION TECH

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Design Update

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Yahoo! JAPAN Shopping Renewal Yahoo! JAPAN Shopping and PayPay Mall were merged into one Service on October 12th.

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Product Policy Important matters in providing services. Minimize thinking and operating costs. All in one second

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Update Example

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Eコマースサービスに寄り添うデザイン、事業成長とUX向上の両立とバランス Balancing Corporate Growth and UX Improvement with E-Commerce Design

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Thank you