#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
LOW
HANGING
FRUIT SEO
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Higher SEO
maturity and
competition across
most profitable
industries
More
complexity to
manage
expectations and
project
execution
Google
requiring higher
quality to rank and
giving less
visibility to
organic results
Achieving SEO success is only getting harder with time
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
I’m not the only one who thinks like this
https://twitter.com/aleyda/status/1633053277720924162
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
You always have limited resources and time
to execute SEO activities and achieve goals
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
https://developers.google.com/search/docs/specialty/ecommerce?hl=en
It’s why you can’t
just follow “SEO
checklists”, great
to avoid missing
things, but not to
drive a strategy
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
The Pyramid of SEO Success
FIXING
IMPROVING
BUILDING
Creating content to target new
relevant queries through user
search journey
Optimizing existing content for
already targeted relevant queries
Minimizing tech debt to avoid
crawlability, indexability and page
experience issues
And why you should also avoid only focusing on fixing,
instead of improving & building which is how you grow
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
It’s fundamental to
prioritize SEO
activities, based on
impact and effort
IMPACT
EFFORT
1.
To Execute
Now
Don’t Do
2.
To Assess
& Prioritize
2.
To Assess
& Prioritize
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
IMPACT
EFFORT
1.
To Execute
Now
Don’t Do
2.
To Assess
2.
To Assess
Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher
Medium impacting with high
effort
6 4 12
Low impacting with high
effort
4 4 8
Low impacting with very
high effort
4 2 6
Very low impacting with very
high effort
2 2 4
To execute first SEO activities with high impact & lower
effort on important areas, to advance & see results faster
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/15DD2VFZE203ZIKD-VTQLG3WG-YQY9A-HS5J7AT- S4JA/VIEW
I’ve created this SEO Audit/Recommendations
Prioritization Template in Sheets to help you to prioritize
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
IMPACT
EFFORT
1.
To Execute
Now
Don’t Do
2.
To Assess
2.
To Assess
Low hanging fruit should be
the first to prioritize, as they
have the highest impact
with the lowest effort!
However, there are also SEO low-hanging fruit
opportunities across processes, that you should leverage
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
These are strategy agnostic SEO opportunities that can
be done in parallel to the initial SEO analysis workflow
Rankings, Keyword &
Competition Research
Content Audit
T
echnical Audit
Link Popularity
Audit
SEO Strategy &
Prioritized SEO
Roadmap
Initial SEO Analysis for an SEO Process
Parallel Low Hanging Fruit Assessment
Low Hanging Fruit
SEO Opportunities
Assessment
SEO Roadmap
Implementation
Low Hanging Fruit
SEO
Recommendations
Low Hanging Fruit SEO
Implementation
Week 1 Week 2 Week 3 Week 4 Week 5
SEO
Process
Goals
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Mitigate
client or
decision maker
impatience
towards
results
Show value
of SEO
implementation
faster to gain
further
support
Minimize
concerns of
complex
implementations
starting with
easiest
actions
Establish a
good
coordination base
for more complex
implementation
later on
This doesn’t only allow you to achieve results faster but
helps to address some of the biggest SEO process challenges
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Improving the
CTR
of Top-ranked
pages
Optimizing
internal linking
of almost
ranking pages
Identifying
search shifts
and content
decay to update
& rank better
Let’s go through 3 core SEO low-hanging fruit actions
that you can easily implement across SEO processes
More traffic for
already ranked pages
More Popularity
for Key Pages
Refreshed Targeting
to Regain Traffic
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Improving the CTR
of Top-ranked pages
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
For what popular,
relevant queries are you
already ranking well
but have a low CTR?
Is this you?
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Non-Relevant Term
for your Site
Poor SERPs CTR
Relevant Term for
your Site
Non-Relevant Ranked
Page
Lack of content to be
created to effectively
target the query
Non-Relevant /
Unattractive Titles
and Meta
Descriptions to
Optimize
Relevant Ranked
Page
SERP features
inclusion that you’re
not leveraging but
could
SERP features
inclusion that you’re
not leveraging but
can’t use
More ads inclusion
that lowers CTR
Search intent satisfied
directly in search
results, generating a
non-click
Content
Cannibalization to fix
between many
similar/relevant
pages
There are some frequent scenarios that you can
easily identify and fix to see results faster
High Priority
Medium Priority
No Priority
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
These should
have an
important
impact on your
top queries CTR
& traffic due to
better visibility
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Here are easy to
follow steps to
identify those
highest impact
CTR opportunities
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
https://workspace.google.com/marketplace/app/search_analytics_for_sheets/1035646374811
Get your most popular ranked queries w/ Search Analytics
Add-On for Sheets along w/ page, device & country
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Segment per device and country & apply conditional
color formatting to identify differences in behavior
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Get the terms
ranked in the top
10 that have
worse CTR and
high impressions
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
HTTPS://DATASTUDIO.GOOGLE.COM/REPORTING/8FBF65E6-9C0A-4627-95AC-F858BFAC89E2
You can also use this GDS Dashboard I shared to identify
top queries CTR opportunities per page/device/country
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
https://www.advancedwebranking.com/
Rank trackers like AWR facilitate this by blending
rankings & visibility with CTR from the search console
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
https://www.advancedwebranking.com/ctrstudy/
Use AWR
average CTR
data for different
devices, search
features, intents
and industries to
compare yours
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
RYTE AND SEOTESTING. COM
Automate this using tools integrating w/ Search Console
to give CTR Underperformers like Ryte or SEOtesting
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Identify which are the meaningful terms that you
want to target already ranking with the relevant page
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Let’s assess why the relevant pages for these important
terms w/ high search potential have such a poor CTR
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
We want to identify and optimize those with under-optimized
snippets and missing rich results/features you can leverage
Relevant Term for
your Site
Non-Relevant /
Unattractive Titles
and Meta
Descriptions to
Optimize
Relevant Ranked
Page
SERP features
inclusion that you’re
not leveraging but
could
SERP features
inclusion that you’re
not leveraging but
can’t use
More ads inclusion
that lowers CTR
Search intent satisfied
directly in search
results, generating a
non-click
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
=IMPORTXML(B2,"//title")
=IMPORTXML(B2,”//meta[@name=‘description’]/@content")
=IMPORTXML(B2,"//h1")
Verify how descriptive and long these pages’ title tags,
meta descriptions and H1s are
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
SEARCH(search_for, text_to_search, [starting_at])
Validate if the title tag, meta description and H1 are
optimized, including the terms for which you want to rank
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
https://www.seowl.co/title-rewrite-checker/
Are these the Titles &
Descriptions shown
in SERPs or are they
replaced by Google?
Check it in bulk for
free with Seowl
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
You can also use rank trackers like AWR that show
title tags vs titles in search results differences
ADVANCED WEB RANKING
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Scrape search results with ImportFromWeb in Google
Sheets to compare your snippet vs top ranked pages
https://nodatanobusiness.com/importfromweb/
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Before the Update
Optimize yours to become more descriptive and attractive
than your competitors but short avoiding replacement
After the Update
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
For example, this
page showing
“part time” jobs not
mentioning it in the
metadata
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
ADVANCED WEB RANKING
Verify if these SERPs are showing search features or rich
results that you’re not using but are relevant for you
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
SEMRUSH
Identify ranked organic results with reviews, image
thumbnails, product knowledge panel inclusions
ADVANCED WEB RANKING
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
As well as product packs, multi-image thumbnails, or
even image packs, depending on their visibility share
ADVANCED WEB RANKING
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
ADVANCED WEB RANKING
Focus on those for which you have a low CTR despite
good rankings that you’re not using but competitors are
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
SITEBULB AND GOOGLE SEARCH CONSOLE
For feasible features powered by Schema you already
implemented but not generating rich results, troubleshoot
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Remember that for products, Google uses a mix of
product structured data, merchant center & product info
https://developers.google.com/search/docs/specialty/ecommerce/share-your-product-data-with-google
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Most online store platforms can automatically generate
& integrate your product feed with the merchant center
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
https://brodieclark.com/little-known-rich-results-ecommerce/
Your products
indexable content
format as well as
merchant feed also
influence what
Google highlights
in snippets
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Optimize your images to be high quality, relevant,
easy to extract and avoid rendering them with JS
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
In the case of
featured snippets,
it’s about optimizing
existing content
organization and
structure to make it
easy to highlight
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Wondering if it’s worthy? Assess the traffic impact of
improving your ranked pages CTR with a Forecast
ADVANCED WEB RANKING
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
SEOTESTING.COM
Develop a test with a few pages to check results
impact before executing in all pages
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Poor SERPs CTR
Non-Relevant /
Unattractive Title
Tags and Meta
Descriptions to
optimize
Featured Snippet
Add a Table of
Content / Index to
generate Featured
Snippet
Rich Results
Include or fix
structured data
implementation to
generate rich result
Content generation
in the relevant
format
Product/News/Videos/Image/etc.
SERP features
inclusion that you’re
not leveraging but
could
Prioritize those that will improve your SERP visibility
for high impact queries with current content
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
It’s time to
leverage further
what you
already have
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
What about relevant popular terms with poor CTR that you
want to target but you’re not ranking with the right page?
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Differentiate and optimize
the cannibalized pages
content in case is relevant
to keep them and target
to different queries
Create a new page with
relevant content that
address the query to be
ranked
Content cannibalization
between many different
relevant pages to fix
Lack of content that should
created for the specific search
Consolidate the
cannibalized pages if the
meant to be targeted
queries are the same with
similar content, whether
301 redirecting or
canonicalizing to the best
performing one
Validate if you should differentiate & optimize further,
consolidate or create new content
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
This assessment has been facilitated with search intent
features of keyword tools, look at the blend
SEMRUSH
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Check at the top-ranked pages too to verify the mix of
pages types ranking in the top positions & above you
SEMRUSH
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
ADVANCED WEB RANKING
Use the cannibalization filter of your rank tracker to
identify whenever ranking with more than one page
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
keywordinsights.ai
Check the ranked pages overlap between search results
to verify their targeting using Keyword Insights
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
You can now also leverage AI chatbots
that integrate with search results in real-time
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
To assess the intent and get the top-ranked pages types
for your relevant queries and compare vs yours
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Validate if it’s possible to rank with the same page
for two similar queries
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Eg. the page ranking for
“best internet for digital
nomads” despite not being
targeted to this query!
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
See which
queries should
be targeted with
new more
focused content
that will allow
you to give a
better
experience
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
It’s about the
search demand vs
the viability to
fulfill it with the
relevant,
differentiated
supply
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
For cannibalized SERPs, keep the page with better intent
fit and performance, 301-redirecting the others to it
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
RYTE AND SEOTESTING.COM
Unsure about the impact? Do a URL Switch Test with
SEOtesting to assess the consolidation of a group
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
It’s not only
about ranking in
top positions but
doing it so with
the right page to
fulfill search
intent that will
attract more
clicks, rank and
sell better
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Optimizing
internal linking
of almost
ranking pages
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
For those popular queries you’re almost ranking well for which
you have better content than competitors, but less popularity
Semrush, Surfer, Frase.ai
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS
Obtain the backlink data from the Search Console
and Third-Party Tools, like SEMRush, Ahrefs, Moz, etc.
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Identifying pages
with backlinks
triggering errors
or erroneously
redirecting to fix
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
GOOGLE SEARCH CONSOLE, RYTE & SITEBULB
Get also internal linking data by using both
Google Search Console & your own site crawls
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
=IFERROR(VLOOKUP(B2,backlinks!$A$2:$J$2830,2,false),”")
Integrate backlinks metrics with pages and queries
using VLOOKUP+IFERROR functions in Google Sheets
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
=IFERROR(VLOOKUP(B2,internallinks!$A$2:$J$2830,2,false),"")
Do the same with internal links data to integrate in the
same sheet that backlinks and rankings metrics
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Identify the pages almost ranking in the best positions
for popular queries, w/ poor internal links & backlinks
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Start linking them from those pages with higher
link popularity that are topically relevant
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Improve internal linking to these pages with a
secondary navigation system from different areas too
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
It’s about linking
yourself to your
key, almost
ranking pages
internally, rather
than just waiting
for others to do
so externally
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Like this you’ll be able to rank faster for more
competitive queries even with fewer backlinks
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Identifying search
shifts and content
decay to update &
rank better
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GOOGLE TRENDS AND GLIMPSE
If we’ve learned
something in
latest years, is that
search preferences
and trends can
change really fast
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Google has
become more
sophisticated to
identify intent,
shifting pages
results types
SISTRIX
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
ADVANCED WEB RANKING
As well as search features over time, especially during
search updates, which ultimately will impact CTR
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Which can end up
generating
important drops
for popular
queries we’re
used to profit from
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
Update existing content to
keep its relevance towards
changing topics or intents
Create new content to answer
more effectively to new search
queries and reach more users
It’s about monitoring for opportunities to update, expand
or create content to keep & improve rankings/visibility share
GOOGLE TRENDS AND GLIMPSE
Change of search behavior,
results, intent or trend
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
To update or
expand the
content that is
underperforming
without having
to wait for too
long to catch it,
as in this case
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
RYTE
You can identify anomalies in Search Console performance
metrics using tools like Ryte, with email alerts
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
SEOTESTING.COM
You can also use SEOtesting content decay report
showing pages decreasing in clicks & affected queries
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
GA4 CUSTOM INSIGHT ALERTS
Set GA4 Custom Insight alerts to be notified
when organic search traffic trends drop
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
ADVANCED WEB RANKING
As well as rankings
drops for targeted
tracked
queries with rank
tracking tools like AWR
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RYTE AND SEOTESTING.COM
Check for dropped or lost keywords from
Google Search Console data via Ryte or SEOtesting
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
GOOGLE TRENDS AND GLIMPSE
Detect and be
alerted of
changes in search
behavior for
relevant topics
with Google
Trends & Glimpse
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
RYTE AND SEOTESTING.COM
Do recurrent
checks to your
own Search
Console new
queries too
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
You will have an ongoing source of insights on what to
refresh, improve or expand to improve CTR & rankings
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
It’s about identifying “low hanging fruit” opportunities
to leverage for faster results, with the lowest efforts
Improving the
CTR
of Top-ranked
pages
Optimizing
internal linking
of almost
ranking pages
Identifying
search shifts
and content
decay to update
& rank better
More traffic for
already ranked pages
More Popularity
for Key Pages
Refreshed Targeting
to Regain Traffic
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
In parallel to your initial SEO analysis,
to accelerate the process & gain further support
Rankings, Keyword &
Competition Research
Content Audit
T
echnical Audit
Link Popularity
Audit
SEO Strategy &
Prioritized SEO
Roadmap
Initial SEO Analysis for an SEO Process
Parallel Low Hanging Fruit Assessment
Low Hanging Fruit
SEO Opportunities
Assessment
SEO Roadmap
Implementation
Low Hanging Fruit
SEO
Recommendations
Low Hanging Fruit SEO
Implementation
Week 1 Week 2 Week 3 Week 4 Week 5
SEO
Process
Goals
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
The results make it worth it
Mitigate
client or
decision maker
impatience
towards
results
Show value
of SEO
implementation
faster to gain
further
support
Minimize
concerns of
complex
implementations
starting with
easiest
actions
Establish a
good
coordination base
for more complex
implementation
later on
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#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO & #MarketingFOMO Newsletters Author
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
Thanks! Questions?