What is Social Media?
Question
The term refers to the use of web-
based and mobile technologies
to turn communication into an
interactive dialogue.
Source: Wikipedia
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Ignoring a conversation
doesn’t make it stop.
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We’ve blocked all that from our servers.
If an employee spent too much time on personal calls,
would you turn off all your phones?
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No one cares about your values.
They care about your actions.
Your accomplishments don’t
count if no one knows about it.
Two Truths for Today
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Liking this page means it’s
announcements will appear on
your own Facebook wall.
Announcements
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Video Announcements
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Updates
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Invitations
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Meeting Needs (via Partners)
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2,299
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2,716
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4,300
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Wait. What?
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15,173,469
37,016,574
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Don’t get caught
thinking about it wrong.
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Will it get easier?
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1. Focus on the interaction
instead of your content.
2. Your priority needs to be on
the relationships, not just the
facts.
3. Think of networks rather than
hierarchies.
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Thinking Content
WEB SITE YOUTUBE
TWITTER
FB
WEB SITE
Yesterday Today
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Thinking Networks
YOU
PARTNERS
CLIENTS
EMPLOYEES
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Best Practices
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Tools
Process
1. Get the Focus Right
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2. Measure Everything
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3. Craft Policies & Procedures
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9 Policy Ideas
1. When to create new FB page
2. Approval Process for FB page/content
3. # of Twitter accounts per department
4. Kinds of content that can be published
5. What content is unacceptable
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9 Policy Ideas
6. Naming conventions for Twitter
7. Archival routines and schedules
8. Default profile content
9. Link strategies
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Things Not To Do
• Make social media 1 person’s job
• Assume people have good judgment
• Penalize mistakes in a new medium
• Forget to archive twitter/fb content
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Resources:
http://socialmediagovernance.com
Click on “Policies” to view the list of
policies organizations have uploaded
to the site. Pick “Governments.”
Check out “City of Hampton, VA”