From Onboarding to Value Delivering in iOS

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From Onboarding to Value Delivering in iOS 2017/03/28 Chen Li-Hsuan 『᜵⒋

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I’m 『᜵⒋ Taiwan, Changhua (҂࿷㙤ఋЋ) iOS Engineer for 4+ years Back-end and front-end (RoR, JavaScript, etc.) 쐚쐀쑌 쑃쎦쐐쐾쐁쑌 ଞɿIllustrating, UI Design, UX Design, Video Editing/Effects, Lean, Business Modeling, Growth 쎽쏭쎬쎱

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ԿΛ࿩͍͔͍ͨ͠ Onboarding, Value Delivering ͬͯͳʹ ઃܭํ๏ σʔλ͓ಡΉɺௐ੔

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ԿΛ࿩͍͔͍ͨ͠

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Services are built for deliver values for users 䊬鋔涸

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Features are built for deliver values for users 䗍鋔涸 େ͖ͳ੒ޭ͕͍ͭ͘খ͍͞੒ޭ͔Β

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։ൃݱ৔Ͱ࠷લઢͷҰһͱͯ͠ ମݧʹؔ͢Δ͜ͱΛؾ෇͖΍͍͢

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Onboarding and Value Delivering

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Entry CTA (Call To Action) Value Delivered Onboarding Retention, श׳, Growth … ϢʔβʔΛϓϩμΫτʹ ૣ͘׳Εͤ͞ΔͨΊͷϓϩηε ɾͲΜͳόϦϡʔΛఏڙ͍͔ͨ͠ ɾͲ͏΍ͬͨΒɺ఻͑΍͘͢ʹͳΔͷ͔ - (UX) ֤ Feature Take a look on “AARRR funnel” as well

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ઃܭํ๏

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ઃܭํ๏ Domain Oriented Usability Official Guidelines Some Exceptions

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Domain Oriented • Ϣʔβʔͷ • श׳ɺؾʹͳΔ͜ͱ • Learn from the belonging domain (؍࡯ɺֶͿ) • ڝۀ • Ξφϩά

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Usability • Effectiveness - όϦϡʔ͕ͪΌΜͱ఻͑Δ͔ • Efficiency - ޮ཰తʹόϦϡʔΛ఻͑Δ • Safety - ʢةݥͳʣϛεΛ͠ͳ͍Α͏ʹ • Utility - όϦϡʔΛ఻͑ΔͨΊɺద౰ͳػೳ͕͋Δͷ͔ • Learnability - αʔϏε (or features) Λ׳ΕΔͷΛ؆୯ʹͰ͖Δͷ͔ • Memorability - αʔϏε (or features) ͷૢ࡞͕هԱ͠΍͍͢ͷ͔ Interaction Design: Beyond Human-Computer Interaction, 4th Edition

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Official Guidelines iOS Human Interface Guidelines https://developer.apple.com/ios/human-interface-guidelines/ ϨΠΞ΢τɺը໘ભҠ … ͳͲ ɾɾɾ UIKit User Interface Catalog https://developer.apple.com/library/content/documentation/UserExperience/Conceptual/UIKitUICatalog/ ViewɺUI ύʔπ … ͳͲ

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UIPageControl ϖʔδͷมߋ

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Some Exceptions • ΋͠΋ɺ Apple ͞Μͷ Guildline Λҧ൓ͪ͠Ό͏ … • Ϣʔβʔ͕׳ΕͯΔͳΒେৎ෉ʢ͔ͳʣ • େखاۀͷΞϓϦͷࢀߟՁ஋ • ϦαʔνɺϥʔχϯάίετΛݮΒ͢Α͏ʹ • ΈΜͳ͕׳ΕͯΔ (Yeah!)

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σʔλ͓ಡΉɺௐ੔

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σʔλ͓ಡΉɺௐ੔ • Using analysis services • GA, Fabric, Mixpanel … etc. • ෼ੳ͍ͨ͠ͷૢ࡞ͷ֤εςοϓΛه࿥͠ɺ੒ޭ ཰΍ྲྀࣦ཰ͳͲΛಡΉɻ • UI/UX ɺ Onboarding Λվળ

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ͳͥ

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ϚωλΠζ Έͳ͞Μͷ͓څྉ

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·ͱΊ • ֤ Feature Λ͍ͭ͘ஈ֊ʹ෼͚Δ • Feature ͷ Value Λఆٛ • Entry, Onboarding, CTA, Value Delivered … ͳͲ • Onboarding Λ͏·͍͘͘ͳΒɺ • Retention → श׳ཆ੒ → ϞωλΠζ, Growth … ͳͲ • Domain Knowledge • UI/UX ؔ͢Δ஌ࣝ • ه࿥ɺ෼ੳɺվળࡦग़͢ͷϧʔϓ