99u - A Conference by Behance - Part 2

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99u a conference by Behance #mobifydays #99conf part two

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TAKEAWAYS

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leverage your networks use your spaces listen to your audience

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goals are dumb adapt your business

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master class

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Julie Zhuo

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value usability craftsmanship

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is it valuable? • do you know who you are building for? • are you solving a real problem for this person • is it immediately and tangibly valuable • is the product stable enough for this person to rely on it?

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is it easy to use? • are the things i do most the easiest to do? • are the less-common features still discoverable? • is the interface fast and responsive to my touch? • is the content clear and easy to understand?

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is it well crafted? • are the visuals beautiful and faithfully executed? • are there moments of delight and magic? • do we sound human and approachable? • do we handle failures and edge cases gracefully?

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TAKEAWAYS

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deﬁne “what is good?” follow your principles

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! design rethinking

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John Maeda

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! what is design?

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! what is design? are you nutz?

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t diagrams and sewing patterns).[1] Design has different connotatio fferent fields (see design disciplines below). In some cases the direc uction of an object (as in pottery, engineering, management, cowboy phic design) is also considered to be design. map or a strategic approach for someone to achieve a unique expecta the specifications, plans, parameters, costs, activities, processes a hat to do within legal, political, social, environmental, safety and eco nstraints in achieving that objective.[3]Here, a "specification" can b sted as either a plan or a finished product, and "primitives" are the el which the design object is composed.With such a broad denotation, th LIFETIME of DEFINITIONS

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he’s going to get back to us

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tidbits • design deﬁnition - ambiguity is okay - embrace it • no longer about better tech, its about the experience • ebay - highlighting designers

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Swiss Miss

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Tina Roth Eisenberg

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5lessons learned from it all

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1. embrace your superpower 2. dont complain, make things better 3. choose wisely, who you hang out with 4. dont forget to play! 5. always push to be better

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embrace your superpower

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Robert Brunner

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TAKEAWAYS

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revealing design embrace your SUPERPOWER!

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rethinking ! entrepreneurship

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Joanne Wilson

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Susan Gregg Koger

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lessons learned • its okay, rook! • look back and cringe • emotion endures

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Jason Fried

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TAKEAWAYS

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practice your talk? embrace your inner n00b old companies are interesting too guys

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rethinking ! innovation & disruption

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Seth Godin

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Andy Didorosi

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Krista Donaldson

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TAKEAWAYS

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Q & A is hard, except for Seth do SOMETHING

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rethinking ! creative values

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Shantanu Starick

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Hank Willis Thomas

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Marc Ecko

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! embrace the mess

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! perception is reality

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! reality is reality

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stop counting!

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TAKEAWAYS

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trade your skills and grow quickly Hank Willis Thomas is brilliant Eckō aint so bad…