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~ CMS I CAN SMELL YOUR @PHILHAWKSWORTH

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~ AVOID LOCK-IN TECHNOLOGY / AGENCY

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CMSLAYOUT CONTENT USERS

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~ PARADOX THE CMS

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proportional to CHANGES COST OF SYSTEM COST OF

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CHOICE ~ PARALYSIS

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versus POWERFUL WORKFLOW GETTING SHIT DONE

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Marrissa Mayer Google Greg Linden Amazon 100 MS OF EXTRA LOAD TIME CAUSED 1% DROP IN SALES 500 MS OF EXTRA LOAD TIME CAUSED 20% FEWER SEARCHES PERFORMANCE

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WYSIWTF

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Rachel Andrew THE POWER TO RUIN THEIR SITE

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~ HYGIENE URL minty fresh

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CONSTRAINTS CAN BE ENABLERS

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MANAGE not CONTENT DESIGN

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SIMPLICITY

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Government Digital Service 22 MILLION UNIQUES PER MONTH 110 MILLION PAGE VIEWS PER MONTH

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MARKDOWN 55941 PUBLISHED DOCUMENTS 778 AUTHORS GLOBALLY

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all the THINGS AUTOMATE

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~ ENTERPRISE LEVEL

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TO FINISH 1. WHAT REALLY NEEDS TO BE DYNAMIC? 2. YOU DESIGN THE SITE, THE CMS DOESN’T 3. MANAGE CONTENT, NOT DESIGN 4. MAKE IT INVISIBLE THANKS

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THANKS @PHILHAWKSWORTH http://hawksworx.com/blog/i-can-smell-your-cms-a-talk-at-fronteers http://digital.cabinetoffice.gov.uk/2012/11/22/seo-compare-govuk-directgov https://www.gov.uk/designprinciples https://www.gov.uk/performance/dashboard http://jekyllrb.com http://grabaperch.com