Tweet
Tweet

Slide 1

Slide 1 text

Get your DevRel Program R.E.A.D.Y for scale

Slide 2

Slide 2 text

@elishatan ● Show cat photo I stole from the internet ● Introduce myself ● R.E.A.D.Y framework ● How to use framework Agenda @elishatan Let’s keep in touch! Subscribe to get: - DevRel articles & slides - Exclusive DevRel planning worksheets

Slide 3

Slide 3 text

Program Design Thinking: 6-Step Process If you’ve somehow missed this on the last slide… it has cats @elishatan

Slide 4

Slide 4 text

@elishatan ● Learned coding from the community ● Launched and failed said startup ● Where are all the women? ● Started TechLadies! ● Build and scale Dev Programs for fun and profit Hi, my name is Elisha This is the last time you’ll see this QR code because if cat photos and content don’t convince you, nothing will. @elishatan

Slide 5

Slide 5 text

@elishatan TechLadies is a community-led initiative for women to connect, learn, and grow in the tech industry. @elishatan

Slide 6

Slide 6 text

@elishatan ~4000 members in Asia 3 physical chapters >500 ladies trained >10 ladies switching into engineering roles @elishatan

Slide 7

Slide 7 text

Get R.E.A.D.Y

Slide 8

Slide 8 text

Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan

Slide 9

Slide 9 text

1. Copy-pasting a DevRel program ignores local context & affects engagement 2. Outsourcing entirely to a local partner affects your impact as a DevRel professional Why do all these extra work? Let’s ask the important question to why you should listen to this talk, because there are no more cat pics from here on. Sorry. @elishatan

Slide 10

Slide 10 text

Design a global DevRel program that allows for some local adaptations and create these adaptations with a local execution partner. Same same but different @elishatan

Slide 11

Slide 11 text

You’re lovin’ it Image credits: McDonald’s

Slide 12

Slide 12 text

Are you R.E.A.D.Y?!

Slide 13

Slide 13 text

Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan

Slide 14

Slide 14 text

Learn about the market to validate/challenge your assumptions: - major cultural practices - mobile usage - connectivity challenges - development environment Research @elishatan

Slide 15

Slide 15 text

1. What religions are practiced in the market? 2. What type of phones do they use? 3. What type of laptops do they use? 4. What languages do they speak? 5. What are the major dev events? Research pro-tips! This section is like a buy-one-get-one-free kind of deal @elishatan

Slide 16

Slide 16 text

Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan

Slide 17

Slide 17 text

Learn about everything else that aren’t documented online - dev culture - diversity & inclusion - collaboration & competition Enquire the local experts Ask and you shall receive type of situation. @elishatan

Slide 18

Slide 18 text

1. Ask for recommendations for people to meet. 2. Find key ecosystem influencers and reach out to them. 3. Be open-minded, curious, and non-judgemental. 4. Ask the same set of questions to different people. 5. Cross-check people and companies by asking others how they feel about an entity or person. Enquiry pro-tips! @elishatan

Slide 19

Slide 19 text

Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan

Slide 20

Slide 20 text

Display: - Understanding of local business culture - Appreciation through language, clothing, and food Appreciate local culture @elishatan

Slide 21

Slide 21 text

1. Learn how to say simple phrases like “hello”, “thank you”, “good bye” 2. Observe body languages Appreciation pro-tips! @elishatan

Slide 22

Slide 22 text

Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan

Slide 23

Slide 23 text

Finding a local partner is important as they - speak the language - understand the culture - are more efficient in getting things done than doing it yourself from overseas Decide on a localized format/partner @elishatan

Slide 24

Slide 24 text

1. Create a partner criteria 2. Cross-check your prospective partners 3. Co-create developer programs with your local partner - you provide the direction and resources, they provide the local strategy and execution. Partner pro-tips! @elishatan

Slide 25

Slide 25 text

Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for each market @elishatan

Slide 26

Slide 26 text

Building a successful DevRel program requires consistent iteration and making smart iterations. Create a Yardstick of success for each market @elishatan

Slide 27

Slide 27 text

1. Design a feedback loop for developers. 2. Decide on what qualitative and quantitative feedback to collect. 3. Provide feedback and updates from your company to the local partner too. Yardstick pro-tips! @elishatan

Slide 28

Slide 28 text

Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for each market @elishatan

Slide 29

Slide 29 text

R.E.A.D.Y for an example?

Slide 30

Slide 30 text

@elishatan ● Japanese company ● Developer tool to provide real-time data on an app’s performances ● Experienced great ROI on building dev community on product adoption and support Hi, this is MetriCat Sorry I lied, cats are too cute to exclude from this deck. Here’s another cat. @elishatan

Slide 31

Slide 31 text

1. Research a. 6 mil CMIO English-speaking population b. 5 unicorns c. 82% smartphone usage d. Most expensive city in the world Let’s get MetriCat R.E.A.D.Y to scale to Singapore @elishatan

Slide 32

Slide 32 text

2. Enquire the local experts a. Engineers.SG, TechLadies, She Loves Data, Talk.JS, iOS Dev Scout b. Diversity in tech is a problem c. Local culture is a mix of “Asian” and “Western” d. Strong local tech community Let’s get MetriCat R.E.A.D.Y to scale to Singapore @elishatan

Slide 33

Slide 33 text

3. Appreciate local culture a. Singlish b. Food Let’s get MetriCat R.E.A.D.Y to scale to Singapore @elishatan

Slide 34

Slide 34 text

4. Decide on a localized format or partner a. English-first community b. Work with someone based here and has experience with building communities Let’s get MetriCat R.E.A.D.Y to scale to Singapore Check out The Culture Map by Erin Meyer @elishatan

Slide 35

Slide 35 text

5. Create a Yardstick of success for each market a. Smaller meetups b. # of partnerships c. diversity as a goal Let’s get MetriCat R.E.A.D.Y to scale to Singapore @elishatan

Slide 36

Slide 36 text

Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for each market @elishatan

Slide 37

Slide 37 text

R.E.A.D.Y To keep in touch? Subscribe to get: - DevRel articles & slides - Exclusive DevRel planning worksheets