The Developer's Guide to Promoting Their Work

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[email protected]

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You’re Building a Product @ToddHGardner

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Great products sell themselves @ToddHGardner

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Great products sell themselves @ToddHGardner

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Step 1: Promote Product Step 2: Build Product Step 3: Promote Product Step 4: Build Product How Great Products are Made @ToddHGardner

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Three Stories about how I learned to promote myself @ToddHGardner

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Todd the Consultant the story of @ToddHGardner

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___________________ | BIG CORP | | xxx xxx xxx xxx | #&## | xxx xxx xxx xxx | #####&## | xxx xxx xxx xxx | ##&###### | xxx xxx xxx xxx | ####&##&## | xxx xxx xxx xxx | #### | xxx xxx xxx xxx | || | ========= | || | XX || @|@ || XX | || | || | || | ==============================================

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Consulting!

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Professional Speaking

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Newbie!

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Speak at a User group Speak at a Local Conference Speak at a Regional Conference Speak at a World Conference @ToddHGardner

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Reuse Your Talks @ToddHGardner And keep making them better

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Always stick around for the afterparty. That’s when great opportunities happen. “ @ToddHGardner

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Because selling to friends is easier than selling to strangers.

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Let me help you. Send me your Talk Topic, Title, and Summary and I’ll review it [email protected]

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Three Stories about how I learned to promote @ToddHGardner

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Todd the Entrepreneur the story of @ToddHGardner

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JavaScript Error Monitoring

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{Track:js} JavaScript Error Monitoring

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my job wasn’t to code I needed to be a Marketer Salesman Evangelist Support in order to succeed

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Who is ?

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@FAKEGRIMLOCK Minimum Viable Personality MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT “ 1/3

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@FAKEGRIMLOCK Minimum Viable Personality SECOND MOST IMPORTANT STEP IS BUILD PERSONALITY FOR PRODUCT “ 2/3

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@FAKEGRIMLOCK Minimum Viable Personality NO HAVE PERSONALITY? PRODUCT BORING, NO ONE WANT. “ 3/3

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@FAKEGRIMLOCK Minimum Viable Personality “

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1. How will you change the world? 2. What do you stand for? 3. What do you hate? Minimum Viable Personality Mission • Values • Enemy

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1. How will you change the world? Building a Better Web 2. What do you stand for? Simple before Powerful 3. What do you hate? Broken Websites and Bad Errors

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iterate It will be wrong, and that’s okay

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Building an Audience

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It’s always about them.

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Who should your audience be? Discover Them.

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Make Useful and Truthful Things. Create. For Them.

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Go Where They Are. Talk. To Them.

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So Meta. Much Wow. This. Right Now. Example:

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iterate It will be wrong, and that’s okay

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Elevator Pitch

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1. What do you do? You have a minute to tell…

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1. What do you do? You have a minute to tell… 2. How am I better for it?

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1. What do you do? You have a minute to tell… 2. How am I better for it? 3. What’s the next step?

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You’ll get Rejected. And that’s okay

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iterate

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Page Design

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1. Target an Audience Each Page Should…

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1. Target an Audience Each Page Should… 2. Have a Single Goal @ToddHGardner

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JavaScript Error Monitoring trackjs.com

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iterate It will be wrong, and that’s okay

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Don’t overdo it. You don’t need to write blog software to start your blog

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Three Stories about how I learned to promote @ToddHGardner

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Todd the Producer the story of @ToddHGardner

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WARNING: Marketing Words Ahead

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The Funnel Leads Customers

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The Funnel Customers Landing Page Goal 3 Goal n Goal 1 Goal 2

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Customers Visit Page View Tickets Buy Ticket View Speakers The Funnel

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Leads Customers Landing Page Goal n Goal 3 Goal 1 Goal 2

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Leads Landing Pa Goal n Analytics Test Harness Goal 3 Goal 1 Goal 2

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Add ”Tests” specific for your Funnel

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What is a passing test for you?

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Leads 1000 196 118 140 84% 71% 19% PASS FAIL 11.81% Event Page View Ticket Buy Ticket View Speake PASS

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The Funnel Leads Customers $ $$$ %

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The Funnel Leads What does a Lead cost? Cost per Click

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The Funnel Customers $1.17 $$$ % Cost per Click

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Customers $1.17 $$$ Conversion Rate Cost per Click 11.81%

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$1.17 Conversion Rate Cost per Click 11.81% ÷ ~$10 Cost to Acquire

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$1.17 Conversion Rate Cost per Click 11.81% $10 Cost to Acquire

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The Funnel Customers What is a customer worth? Lifetime Value

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The Funnel - $30 Ticket - 50% Return Rate $30 x 1.50 $45 Lifetime Value

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Cost to Acquire should be 1/3 or less of Lifetime Value

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$1.17 Conversion Rate Cost per Click 11.81% $10 Cost to Acquire $45 Lifetime Value

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$10 $45

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Three Stories about how I learned to promote

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Three Stories about how I learned to promote 1. Start Professional Speaking 2. Build your Audience 3. Measuring the Funnel @toddhgardner

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the Developer’s Guide to Promoting Themselves Todd Gardner @toddhgardner [email protected]