DL2022, Jonathan Colman - Transparent Recruiting: A Better Way to Hire

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TRANSPARENT RECRUITING

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4.3M US workers left their jobs in August, 2021 Source

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20M US workers left their jobs from April–August, 2021 Source

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54% US Gen Z workers considering new jobs Source

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41% Global workers considering leaving their jobs Source

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Fact * * Okay, this isn’t actually a fact… many will hire even more. High-growth companies will hire more people in   the next 2 years than they did in the past 10

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How will you hire them?

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TRANSPARENT RECRUITING

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TRANSPARENT RECRUITING Jonathon Colman Senior Design Manager, HubSpot

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TRANSPARENT RECRUITING @jcolman

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TRANSPARENT RECRUITING transparentrecruiting.com

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they know what’s expected People perform their best when

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Recruiting is a competency

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Recruiting is a   missing competency

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“I came here to design & build!” “Isn’t this a job for Recruiting?” “No one taught me how to do this!” “There’s no time to do all of this!” “Can’t I just e-mail a bunch of people?” Recruiting is a   missing competency

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Source | Reference

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Recruiting is too important   to be left to recruiters

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The single most impactful thing a hiring manager can do is protect their time for recruiting and hiring. Peter Merholz Source “

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Source: Peter Merholz There aren’t enough   designers, so… I have to do the   work myself, so… I don’t have time to   fi nd designers, so…

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Recruiting Marketing? =

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Source Attract Engage Delight Marketing Sales Customers

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Source Attract Engage Delight Marketing Sales Customers Recruit Hire Onboard Employees Sourcing Interviewing

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Recruiting Marketing ≠

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Recruiting = Management

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1. Set candidates up for success, not failure Recruiting as a management practice 2. Make your expectations clear in advance 3. Coach with feedback to improve performance

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The interview is a concerted effort between a candidate and a hiring team. It’s not a test for interviewees—it’s a fair, two-way evaluation process. Source “ Helena Seo

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they know what’s expected People perform their best when

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If you don’t think designing a great candidate experience is UX design, you are sadly mistaken. And you’re losing great candidates. Jared Spool Source “

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Source: LeadWithTempo slack group

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they know what’s expected People perform their best when

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Transparent recruiting strategy

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It's a huge disservice to classify all minds as either closed or open. I fi nd the best minds are closed by openable windows. Criss Jami Source “

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Who are you looking for?   What motivates them? What do they love doing most? What are their ambitions?

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Source What causes them   pain?

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Source What causes them   pain?

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Source: National Fund for Workforce Solutions What causes them   pain?

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Who are you looking for?   What motivates them? What do they love doing most? What are their ambitions? What causes them pain?   What’s frustrating them or causing them fear, anxiety, doubt, or trauma? What makes you different?   What differentiates you, your team, and your company from everyone else? Who are you looking for?   What motivates them? What do they love doing most? What are their ambitions? What causes them pain?   What’s frustrating them or causing them fear, anxiety, doubt, or trauma?

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Who are you looking for?   What motivates them? What do they love doing most? What are their ambitions? What causes them pain?   What’s frustrating them or causing them fear, anxiety, doubt, or trauma? What makes you different?   What differentiates you, your team, and your company from everyone else? How can you make it easy?   What barriers might make people pause or not apply at all? Who are you looking for?   What motivates them? What do they love doing most? What are their ambitions? What causes them pain?   What’s frustrating them or causing them fear, anxiety, doubt, or trauma? What makes you different?   What differentiates you, your team, and your company from everyone else?

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How can you   make it easy? Source

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Source How can you   make it easy?

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By the time you’re in this step of the hiring process, a good interviewer ought to know whether you have the hard skills. Jamal Nichols Source “

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Source | Source | Source | Source | Source How can you   make it easy?

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Source How can you   make it easy?

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Show you understand   Acknowledge their fears, anxieties, and pain. Always center the candidate.

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Show you understand   Acknowledge their fears, anxieties, and pain. Always center the candidate. Default to open   Just tell people what you’re looking for! Never make them guess. Show you understand   Acknowledge their fears, anxieties, and pain. Always center the candidate.

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Our transparent recruiting   outputs

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Source | Reference Show we   understand

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Source; with thanks to Andrew Schmidt, Brandon Currie, Candi Williams, Darci Dutcher, Dmity Nekrasovski, Elizabeth Goodman, Hannah Collins, Paul McAleer, Sarah Culver, Thom Wong, and whomever writes Shopify’s job posts. Show we   understand

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Source Default to   open

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Source Default to   open

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Source Default to   open

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Source Default to   open

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Source Default to   open

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Our transparent recruiting   outcomes

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1,200+ Organic applications for our content design roles

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200+ Interviews with amazing content designers

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✨ 16 ✨ New content designers hired in 5 months

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Hundreds of long-term relationships   with brilliant content designers

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adversary Don’t be an

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manager Be a not a marketer

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understand Show people you

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easy Make it

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open Default to

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Don’t be an adversary Be a manager, not a marketer Show people you understand Make it easy Default to open