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Argon Product Launch
Product Purpose
• Reduce organisation risk from advanced inbound and
outbound cyber security threats and data leaks.
Features
• Simple to implement adaptive security
• Delivers unique technology within any existing
email security infrastructure
• Eliminates the pain of ‘stop and block’
Establish a Compelling Product, Market Consideration and Recognition
Go-To-Market Launch KPI’s
• Inclusive Stakeholder Product Launch
• Market relevance established
• Agreed MVP functional on launch
• Product release dates (Sprints, RTM, GA)
• Product architecture sourced
• Validation of vertical and segment targets
• RTM prepared (direct and indirect)
• Target outcomes and modelling
• Sales assets and promotions
• Pricing & commercial framework established
• External coverage (analysts, sme’s)
• Market awareness established (PR, competition)
• Support triage – physical and materials
• Post launch review