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brainstorming is? Oh! What is it? Is it sitting in a room, coming up with
ideas, is that what it is? You're wrong again! I love this! OK. So,
brainstorming is, in fact, a 3-step process. The first step is the one we
know - group of people, no wrong answers in a room. The second one is
pausing. And the third one is coming back later to go through all those
crazy ideas and work out which one works. So, first, you use your
divergent thinking to come up with the ideas. But, like in Guilford's, but
then you use your convergent thinking to get your solution, like a
diamond, maybe, yes? OK. Alright. So, the brainstorming fad starts with
Osborn's book Applied Imagination in 1953. Now, you might have noticed
something weird here, because brainstorming is a non-judgemental,
collaborative group process, which is a weird thing for, like, a
hyper-American Mad Man capitalist to have come up with, culturally
speaking. But Osborn does explain in the book, but it's not really
collectivist stuff, it's just that being in groups makes people more
competitive. America, yeah!
So, starting from about now, the creative problem solving, or CPS,
movement really kicks off. As an aside, that's not actually the only time
non-judgement comes into the CPS movement. You know how, like, if you
go to a counsellor or a psychologist or something, they just refuse to give
you advice or tell you what they think you should do? Lots of nods, OK.
That's this guy's fault, alright? This is - yeah - this is Carl Rogers. He is
the guy who came up with the idea that to experience true change, a
person has to solve their own problems creatively. Yes. All connected. So,
voila, psychology again. I love Rogers. Interesting thing about
Rogers - he was raised in an extremely Christian household. Like,
Footloose, OK? Yes, thank you, old people. (LAUGHTER)
So, as a young man, he goes on a trip to China with the YMCA,
blows his mind. The trip gave him the creative space and imperative to