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@iamctodd © 2014 Constant Contact, Inc. Pervasive UX: Making The Experience Top of Mind C. Todd Lombardo - Innovation Architect at Constant Contact’s InnoLoft @iamctodd

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@iamctodd © 2014 Constant Contact, Inc. How do you add an experience to a product?

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@iamctodd © 2014 Constant Contact, Inc. How do you get people to “think” experience?

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@iamctodd © 2014 Constant Contact, Inc. A Tale of an Idea (Feature? Experience?)

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@iamctodd © 2014 Constant Contact, Inc. Alarming Details… “Example” quotes.

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@iamctodd © 2014 Constant Contact, Inc. Alarming Details… A team of 12 ..?! $90k..??

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@iamctodd © 2014 Constant Contact, Inc. revolution evolution A Logical Flow… Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT

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@iamctodd © 2014 Constant Contact, Inc. Introducing: The MVC MVC Minimum Viable Concept MVP Minimum Viable Product build integrate Project Team CTCT Innovation Team Existing CTCT Team clarify

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Source: gv.com; thoughtbot.com; smashngmagazine.com

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Source: gv.com; thoughtbot.com; smashngmagazine.com Data Exchange Insights Build Test Ideate

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Source: gv.com; thoughtbot.com; smashngmagazine.com Understand Diverge Prototype Validate Decide Data Exchange Insights Build Test Ideate

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Source: gv.com; thoughtbot.com; smashngmagazine.com Understand Diverge Prototype Validate Decide Understand Diverge Prototype Test & Learn Converge Data Exchange Insights Build Test Ideate

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Source: gv.com; thoughtbot.com; smashngmagazine.com Understand Diverge Prototype Validate Decide Understand Diverge Prototype Test & Learn Converge Data Exchange Insights Build Test Ideate User Research Ideate Refine Validate Design

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@iamctodd © 2014 Constant Contact, Inc. We Did Many…

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@iamctodd © 2014 Constant Contact, Inc. The Meta Sprint A design sprint on… design sprints 11

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@iamctodd © 2014 Constant Contact, Inc. Shu. Ha. Ri.

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@iamctodd © 2014 Constant Contact, Inc. "protect", "obey" — traditional wisdom — learning fundamentals & techniques Shu

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@iamctodd © 2014 Constant Contact, Inc. "detach", "digress" — break with tradition — make it yours Ha

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@iamctodd © 2014 Constant Contact, Inc. "leave", "separate" — transcendence — there are no techniques, nor rules Ri

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@iamctodd © 2014 Constant Contact, Inc. Time Organizational Capability Shu Ha Ri

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@iamctodd © 2014 Constant Contact, Inc. It’s Not Just Us…

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23 Weeklong Designcamp for IBM product teams One-day Designcamp for Executives

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24 Ari Font Llitjos @quicola

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27 Evelyn Huang

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Wendy Castleman

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Wendy Castleman

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@iamctodd © 2014 Constant Contact, Inc. 30 Not Only in Companies…

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31 Image source: http://www.edwards.af.mil/ Matt Fritz @fritzmt

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@iamctodd © 2014 Constant Contact, Inc. 32 “Leaders often get wrapped up in the brilliance of their ideas and forget to include their teammates… Americans are used to doing things the ‘American way’; but in this case, what’s important was being Afghan-right.”

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34 Irwin Kula clal.org

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@iamctodd © 2014 Constant Contact, Inc. How do you get people to “think” experience?

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@iamctodd © 2014 Constant Contact, Inc. What We’ve Learned…

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@iamctodd © 2014 Constant Contact, Inc.

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@iamctodd © 2014 Constant Contact, Inc. Take the long view: Shu. Ha. Ri.

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@iamctodd © 2014 Constant Contact, Inc. Take the long view: Shu. Ha. Ri. Focus, Focus, Focus: You can’t do it all

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@iamctodd © 2014 Constant Contact, Inc. Take the long view: Shu. Ha. Ri. Focus, Focus, Focus: You can’t do it all Inclusion matters: Your way may not be the “right” way

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@iamctodd © 2014 Constant Contact, Inc. Take the long view: Shu. Ha. Ri. Focus, Focus, Focus: You can’t do it all Inclusion matters: Your way may not be the “right” way Carve out the space: Beyond physical

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@iamctodd © 2014 Constant Contact, Inc. Take the long view: Shu. Ha. Ri. Focus, Focus, Focus: You can’t do it all Inclusion matters: Your way may not be the “right” way Carve out the space: Beyond physical Make Artifacts: Codify & share

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39 Thank you [email protected] @iamctodd