Mobile Email Myths - Speaker Deck

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Designing 4 Inbox Love: The 7 Deadly Myths of Mobile Email Design jenn downs @beparticular Saturday, December 1, 2012

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MYTH 1 “Don’t bank on mobile, because the next big thing is internet spy watches.” (Real thing someone said.) Saturday, December 1, 2012

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http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCs Saturday, December 1, 2012

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Screenshot from actual user interview. Saturday, December 1, 2012

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MYTH 2 “People are reading your emails ‘on the go’.” Saturday, December 1, 2012

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Ken is on-the-go-man. Saturday, December 1, 2012

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http://textsfromhillaryclinton.tumblr.com/ Saturday, December 1, 2012

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Saturday, December 1, 2012

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“OMG put the phone away and pet me.” Saturday, December 1, 2012

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http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-services Saturday, December 1, 2012

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“It’s good to end up in someone’s pocket because your newsletter is always available.” MYTH 3 Saturday, December 1, 2012

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http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/ Saturday, December 1, 2012

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“People will save mobile emails to read later on their desktop.” MYTH 4 Saturday, December 1, 2012

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http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-later Saturday, December 1, 2012

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MYTH 5 “There are too many mobile email apps to design for.” Saturday, December 1, 2012

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From MailChimp’s mobile email report. Saturday, December 1, 2012

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“Designing email for Android is going to be a world of hurt.” MYTH 6 Saturday, December 1, 2012

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“If you can’t use responsive design in your mobile emails, use a one column email.” MYTH 7 Saturday, December 1, 2012

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Desktop Mobile Saturday, December 1, 2012

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http://blog.mailchimp.com/mobile-email-research/ Saturday, December 1, 2012

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EVEN MOAR READING http://www.hufﬁngtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html http://blog.mailchimp.com/using-media-queries-to-improve-readability/ Using Media Queries To Improve Readability Smartphones Bring Hope, Frustration As Substitute For Computers Saturday, December 1, 2012

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THANKS! Jenn Downs @beparticular jennifer@beparticular.com XXXXXXX Saturday, December 1, 2012