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FITS FITS one size none @martuishere marta armada

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¡hola! ¡hola! Icon: Inês Delicioso, from The Noun Project

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swwweet.com @martuishere

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TOOLS TOOLS

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goal goal items used to achieve a

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right tools

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flic.kr/p/5YoE8B @martuishere

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wrong tools

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we all use tools

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they allow us to design faster

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control control but they can take

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it’s what I’ve always used

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I don’t have time to learn new things it’s what I’ve always used

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I don’t have time to learn new things it’s what I’ve always used all the cool kids are using it!

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trends age fast

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what cms do you use?

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what color do you use?

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what font do you use?

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how often is it going to be updated?

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is the client willing to learn new things? how often is it going to be updated?

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is the client willing to learn new things? how often is it going to be updated? how much control do they really need?

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javierusobiaga.com @martuishere

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statamic.com @martuishere

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use the right tool right

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grabaperch.com @martuishere

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it’s not only CMSs...

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“Applying a pre-existing grid framework for a new project seems kind of like applying a pre-existing colour palette.” jeremy keith e e

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content content around around design U

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gridsetapp.com @martuishere

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we look for perfect recipes

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BEFORE BEFORE SOLUTION PROBLEM

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10 designers 10 designers

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10 problems 10 problems 10 designers 10 designers

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1 solution 10 problems 10 problems 10 designers 10 designers

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Twitter Bootstrap now powers 1% of the web bit.ly/1cdxUHI @martuishere

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99% 99% proud to be part of the #occupybootstrap

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this is not how we are supposed to build websites...

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LAZY LAZY ...this is us being

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libraries and frameworks help us build things faster

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PRICE PRICE it comes at a

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all-purpose tools all-purpose

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libraries and frameworks make a lot of decisions for us

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but I want to use frameworks!

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internal tools

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prototyping internal tools

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prototyping internal tools learning purposes

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PERFORMANCE PERFORMANCE we shouldn’t sacrifice

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PROFITABILITY profitability just for the sake of

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custom custom don’t sell it as web design

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one size fits all one size fits all flic.kr/p/xE5NS @martuishere

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tools tools are just tools tools

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AUTOMATION AUTOMATION is not the goal

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HONESTY HONESTY it all boils down to

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flic.kr/p/bA9BgA @martuishere

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right reason right reason pick your tools for the

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great websites great websites to build

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thanks! THANKS! @martuishere [email protected]