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Phoenix StartUp Week #PHXstartupweek
Betsy Cohen @betsela www.RadiateWP.com
๏ Not yet familiar with my
work — probably arrived
via keyword search;
Interested in case
studies and techniques.
DISCOVERY
1
SAMPLE USER SEGMENTATION
USER
SEGMENT
THEIR
PURPOSE
Prospective PR
Clients
PR Colleagues
Small Businesses
Doing Own PR
DESIRED
ACTION
DESCRIPTION
๏ Senior mgmt with
businesses in my niche
market; tech savvy,
socially engaged, and
extremely busy.
๏ Not yet familiar with my
work — probably arrived
via keyword search;
Proactive, eager to learn
to be more media-savvy.
๏ To learn more about me
to decide whether to
trust me, hire me.
๏ To learn how to do their
own PR better.
๏ To learn how to do their
own PR better.
๏ Fill out inquiry form.
๏ Subscribe to newsletter
๏ Engage / Become “fans.”
๏ Refer clients in my niche
๏ Subscribe to newsletter
๏ Engage / Become “fans.”
๏ Refer clients in my niche