Measuring
Design
Success
Sameer Bhiwani
@sambert
bruno murai
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Sleep
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unsplash.com rocks!
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www.flickr.com/photos/ruralgeek/2215424639
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What % of
your dreams
are nightmares?
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What % of
a blind person’s dreams
are nightmares?
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your nightmares
>
blind person’s nightmares
raise hand
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your nightmares
<
blind person’s
nightmares
stand
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Why?
theories
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blind person’s
nightmares
4x
of your nightmares
fact
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Why?
theories
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I never guess.
It is a capital mistake to
theorise before one has data.
Insensibly, one begins to
twist facts to suit theories,
instead of theories to suit facts.
Sir Arthur Conan Doyle,
Author of Sherlock Holmes stories
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Before we begin…
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1. Case Studies
2. 4 Point Framework
3. Hands-on Activity
4. Discussion
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Case study from Jared Spool
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One small change
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45%
More purchases
15 Million
More revenue in the first month
300 Million
More revenue in first year
Goal
1. Move questions out of chat
2. Respond to questions
3. Improve engagement
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Success
1. Fewer questions on chat
2. Presenters answering
questions
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Questions
1. As Q&A usage picks up, do ‘questions’
on chat reduce?
2. Are all questions answered? How
soon?
3. Do people who ask questions engage
more?
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Measurements
1. Chat usage
2. Q&A Usage
3. Compare to attendees to get ratio
4. Q&A usage behaviour