How are you today?
Google Search Central Meetup Paris - 13/10/22
alizeebaudez.com - @AlizeeBaudez
Slide 2
Slide 2 text
Hi, I’m Alizée 👋
SEO consultant
● Independent
● International
● Based in Strasbourg
● I love coffee, I hate artichokes
● I am not a licenced therapist…
alizeebaudez.com - @AlizeeBaudez
Slide 3
Slide 3 text
Storytime
Slide 4
Slide 4 text
Early 2000s
Slide 5
Slide 5 text
Thanks Mom !
Slide 6
Slide 6 text
2002
Slide 7
Slide 7 text
Google comes to France
Slide 8
Slide 8 text
2002
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
No content
Slide 11
Slide 11 text
Picasa
Slide 12
Slide 12 text
Google Earth
Slide 13
Slide 13 text
Google Local
Slide 14
Slide 14 text
No content
Slide 15
Slide 15 text
2 options
Slide 16
Slide 16 text
The right solution for me
↓
SEO
Slide 17
Slide 17 text
No content
Slide 18
Slide 18 text
No content
Slide 19
Slide 19 text
The discovery
Slide 20
Slide 20 text
We learn
Slide 21
Slide 21 text
We think we
know
Slide 22
Slide 22 text
We think we
have
superpowers
Slide 23
Slide 23 text
The first “rabbit
hole”
Slide 24
Slide 24 text
We study
Slide 25
Slide 25 text
We do our
research
Slide 26
Slide 26 text
We read articles
Slide 27
Slide 27 text
We…
Open a Twitter
account !?
Slide 28
Slide 28 text
And we feel a
little less lost
Slide 29
Slide 29 text
And we learn
stuff
Slide 30
Slide 30 text
CTR!?
Hreflang!?
🐰
Slide 31
Slide 31 text
Getting our
hands dirty
Slide 32
Slide 32 text
With all this
knowledge
Slide 33
Slide 33 text
We experiment
Slide 34
Slide 34 text
We optimise
bits and bobs
Slide 35
Slide 35 text
First website!
First job!
🥳
Slide 36
Slide 36 text
Sometimes we
try shady stuff…
Slide 37
Slide 37 text
Classic…
🎩
Slide 38
Slide 38 text
Or not !
😇
Slide 39
Slide 39 text
…
(mea culpa)
Slide 40
Slide 40 text
The downfall
Slide 41
Slide 41 text
A new update?
Slide 42
Slide 42 text
A new website?
Slide 43
Slide 43 text
A penalty?
Slide 44
Slide 44 text
A Twitter
thread?
Slide 45
Slide 45 text
Or worse…
Slide 46
Slide 46 text
Explaining our
job to family…
Slide 47
Slide 47 text
And the good
sides too!
Slide 48
Slide 48 text
Learning new
things
Slide 49
Slide 49 text
No content
Slide 50
Slide 50 text
No content
Slide 51
Slide 51 text
Get into the
rhythm
Slide 52
Slide 52 text
Choose your
sources of
information
Slide 53
Slide 53 text
Exchange
(calmly)
Slide 54
Slide 54 text
Stay in the
know
Slide 55
Slide 55 text
Do not
overreact
Slide 56
Slide 56 text
Continue to be
amazed
Slide 57
Slide 57 text
Enjoy!
Slide 58
Slide 58 text
In short, we are all still 12
year olds playing on the
internet!