TRUPOLIS
The Ne xt Ge ne ra ti o n o f Go o g l e Ana l yti c s
Navigating Online Success with GA4
Slide 2
Slide 2 text
No content
Slide 3
Slide 3 text
Agenda
01
UA vs GA4 – What’s the Difference?
02
Avoid Paralysis by Analysis
03
Take Action & Get Started
04
Analysis & Reporting
Slide 4
Slide 4 text
RIP
UA
July 1, 2023
Slide 5
Slide 5 text
RIP
UA Data
July 1, 2024
Slide 6
Slide 6 text
Analytics
Metrics
Your Measurement Primer
Slide 7
Slide 7 text
Site Side Metrics
Defined
Traffic Insights
+ What
Engagement
Conversions + Goals
+ Source
+ Action
Slide 8
Slide 8 text
UA is Out
But Why?
Privacy Matters to Everyone
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
113 Million
iPhone Users
Slide 11
Slide 11 text
Death
To Cookies
https://bit.ly/RIPcookies
Slide 12
Slide 12 text
Cookies?
Feed the Publisher
Slide 13
Slide 13 text
No content
Slide 14
Slide 14 text
UA is Out
But Why?
Legacy Concept
Launched - October 2012
Session Based Concept
Customizable but Clunky
UA Data Closes – July 1, 2024
Depreciated – July 1, 2023
Slide 15
Slide 15 text
vs
Slide 16
Slide 16 text
No content
Slide 17
Slide 17 text
GA4
Breakdown
Attribution has Changed
Slide 18
Slide 18 text
Engagement
Interaction
#DMAWestTechSummit
Slide 19
Slide 19 text
Events
Not Cookies
Slide 20
Slide 20 text
UA Data Model
Hit-Based
Slide 21
Slide 21 text
No content
Slide 22
Slide 22 text
GA4 Data Model
Event-Based
Slide 23
Slide 23 text
Everything in GA4
Is an Event
Slide 24
Slide 24 text
No content
Slide 25
Slide 25 text
UA Hit Type GA4 Capture
Slide 26
Slide 26 text
GA4 Data
Retention
GDPR & IP Addresses
Slide 27
Slide 27 text
UA Data
Retention
Slide 28
Slide 28 text
Why It
Matters
Lookback will be different
Slide 29
Slide 29 text
Automated
Events
What’s Already Enabled?
Slide 30
Slide 30 text
Enhanced
Measurement
Also, Automatic Events
Slide 31
Slide 31 text
No content
Slide 32
Slide 32 text
Recommended
Events
Based on Your Needs
https://bit.ly/ga4-events
Slide 33
Slide 33 text
Custom
Events
Customized for your Needs
Limited to 30 Conversion Points