UpStateCA Tourism Summit - Navigating GA4

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TRUPOLIS The Ne xt Ge ne ra ti o n o f Go o g l e Ana l yti c s Navigating Online Success with GA4

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Agenda 01 UA vs GA4 – What’s the Difference? 02 Avoid Paralysis by Analysis 03 Take Action & Get Started 04 Analysis & Reporting

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RIP UA July 1, 2023

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RIP UA Data July 1, 2024

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Analytics Metrics Your Measurement Primer

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Site Side Metrics Defined Traffic Insights + What Engagement Conversions + Goals + Source + Action

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UA is Out But Why? Privacy Matters to Everyone

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113 Million iPhone Users

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Death To Cookies https://bit.ly/RIPcookies

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Cookies? Feed the Publisher

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UA is Out But Why? Legacy Concept Launched - October 2012 Session Based Concept Customizable but Clunky UA Data Closes – July 1, 2024 Depreciated – July 1, 2023

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GA4 Breakdown Attribution has Changed

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Engagement Interaction #DMAWestTechSummit

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Events Not Cookies

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UA Data Model Hit-Based

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GA4 Data Model Event-Based

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Everything in GA4 Is an Event

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UA Hit Type GA4 Capture

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GA4 Data Retention GDPR & IP Addresses

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UA Data Retention

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Why It Matters Lookback will be different

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Automated Events What’s Already Enabled?

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Enhanced Measurement Also, Automatic Events

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Recommended Events Based on Your Needs https://bit.ly/ga4-events

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Custom Events Customized for your Needs Limited to 30 Conversion Points

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Reporting Interface User Interface Changes

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Measure Sessions Don’t Get Confused

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Measure Users Same But Different than UA

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Measure Users Total/New/Active

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Bounce Rate Never Equalled Engagement

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Bounce Rate Hit Data, Not Engagement

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Engagement Rate Similar But Different

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Pageviews Attributes Unique pageviews go away

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Analysis Paralysis Less is More

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Analytics Hall Pass Redefine your KPIs

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Data Clean Up Stop Doing This!

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Form Submissions Purchases / Checkouts Reward Sign-ups Email Subscriptions Goals & Conversions

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Downloads Campaign Tracking Video Engagement Site Search Actionable Events

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GA4 Interface You Won’t Break It

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Reports Explore Advertising

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Look for the Cog

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Custom Events Create Custom Events inside GA4

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Custom Events Create Custom Events in GTM

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Reports View Vastly Different

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Universal Analytics GA4

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Explore View Granular & Customizable

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Explore Free Form Learn to Explore

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https://bit.ly/ga4-explore

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GA4 Data Studio Automated & Shareable

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RIP UA Data July 1, 2024 In 3-Months your historical data goes away. Take action now and download anything you feel is important.

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https://bit.ly/uaexport Export UA Data

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RIP UA Data July 1, 2024 In 3-Months your historical data goes away. Take action now and download anything you feel is important.

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GA4 Resources Explore & Learn

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Take Action 01 UA vs GA4 – What’s the Difference? 02 Avoid Paralysis by Analysis 03 Take Action & Get Started 04 Analysis & Reporting

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