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How does your product grow?

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MRR We have a great product! First-to- market Word of Mouth Funnels ???

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MRR We have a great product! First-to- market Word of Mouth Funnels ???

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We have a great product! Agreed! Why do some great products succeed and others don't?

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MRR Great! How does MRR grow?

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Three misleading frameworks 1. Funnels 2. First-to-market & first-to-scale 3. Network effects, WOM, and defensibility are random

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Challenges with funnels Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom

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Product Acquisition Monetization Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom

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Product Marketing Advocacy Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom

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Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom

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We want sustainable, compounding growth.

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How do software products grow? Growth Loops

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4 Type of Value Loops Provide New User Acquisition Engagement Retention Defensibility

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Why loops don't last forever Value Promises Change Max Scope Exists

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Value Promise The reason why people choose to participate in each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.

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Value Promise The reason why people choose to participate in each step of the growth loop. Personal Financial Social

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Value Promise: Personal People want to save time with social media Value Promise: ???

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Max Scope The point at which growth loop returns begin to diminish.

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What will our next loops be?