Responsive Web Design: Bringing Your Site to the Masses Matt Zimmermann

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MAJOR BROWSER COMPATIBILITY

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❏ Single Codebase ❏ Easier to Maintain ❏ Improved SEO and Better Conversion Tracking ❏ Visitors want Access to Your Site Wherever THEY Are - Jeffrey Veen

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With the surge in usage of tablets and smartphones, the demand for mobile-friendly sites is higher than ever.

❏ Generally higher initial design and development cost ❏ The codebase may require advanced tweaking to make page loads faster ❏ Possibly more asset management needed

Why Responsive Design Might Not Be Right For You

❏ Your site is fine on a tablet and you mobile traffic is basically non-existent. ❏ Your site content does not lend well to mobile devices. ❏ Your site is comprised of several, static systems making updating the layout very costly or just not feasible without re-platforming. ❏ You already have a mobile app. Why Responsive Design Might Not Be Right For You

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❏ Mobile-First...more importantly USERS first ❏ Large trigger areas ❏ Hidden or off-canvas menus ❏ Use only necessary imagery, rely more on SVG or icons ❏ Optimize the UX for touch

Miva ReadyThemes http://apps.miva.com/themes

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Matt Zimmermann Follow me: @mivamatt @influxweb Slides: speakerdeck.com/mattz