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ਐԽ͢ΔͨΊͷϒϥϯυઓུ Branding
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ຊහ࣏ ՁΛσβΠϯ͢Δਓ ΫϦΤΠςΟϒσΟϨΫλʔ 504)*)"365",&.050 !NPDNJMMBO
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Ameba Brand Update "NFCBϒϩάΛத৺ͱͨ͠ ίϯςϯπϓϥοτϑΥʔϜͰ͢
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Ameba Brand Update ϒϥϯυͱɺΒ͠͞
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Ameba Brand Update ࢀߟจݙɿ-BOEPSࣄྫͰֶͿϒϥϯσΟϯά
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Ameba Brand Update ϒϥϯσΟϯάͱ Β͠͞Λ͑ɺಧ͚ɺ৺ͷதʹৢͤ͞Δ͜ͱ
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Ameba Brand Update ද͚ͩͰͳ͘ɺମݧՁσβΠϯ͢Δ
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Ameba Brand Update
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Branding AGENDA 1.Why 2.Redifine 3.Deliver ͳͥϒϥϯυΛ࠶ఆٛͨ͠ͷ͔ Β͠͞ͷݟ͚ͭํͱఆٛ Β͠͞ͷ͑ํɺಧ͚ํ 4.Embody Β͠͞Λମݱ͢Δํ๏
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Ameba Brand Update ͳͥɺϒϥϯυΞοϓσʔτΛߦͬͨͷ͔ 1.Why
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Ameba Brand Update ͷྺ࢙ʹΑΔ༷ʑͳมԽ ੜ ϩΰϦχϡʔΞϧ प 1.Why
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Ameba Brand Update ଞαʔϏεͷ಄ 1.Why
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Ameba Brand Update ച্ߴ͓Αͼརӹ རӹ ച্ߴ ࣌ؒ ظ ख़ظ ࠶ੜظ ϒϥϯυख़ظ ϒϥϯυ࠶ੜظ ϒϥϯυظ 1.Why
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Ameba Brand Update 1.Why
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Ameba Brand Update 1.Why
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Ameba Brand Update ৫ͷϕΫτϧΛ߹ΘͤΔ 1.Why
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Ameba Brand Update Β͠͞ͷݟ͚ͭํʙՁͷ࠶ఆٛʙ 2.Redifine
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Ameba Brand Update ެڞతͳະདྷ૾ vision ୡ͖͢औΓΈɺ ଘࡏҙٛ mission Β͠͞Λମݱ͢ΔͨΊͷ ࣮ߦݪཧ ίϯηϓτ ΞΠσϯςΟςΟ αʔϏεόϦϡʔ σβΠϯݪଇ ϛογϣϯ Ϗδϣϯ concept ͋Δ͖ࣗݾ૾ identity design principles αʔϏεͷఏڙՁ Β͠͞ΛσβΠϯ͢ΔͨΊͷଋࣄ service values ࢀߟจݙɿ5)&7*4*0/͋ͷاۀ͕ੈքͰΛ͛Δཧ༝ 2.Redifine
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Ameba Brand Update ϒϥϯυݴޠΛܾΊ͍ͯ͘աఔͰ ݟ͍͑ͯΔՁɺ·ͩݟ͍͑ͯͳ͍ՁΛ ݦࡏԽ͍ͤͯ͘͞ 2.Redifine
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Ameba Brand Update Brand Update ࣄۀ σβΠϯγεςϜߏங 7JTJPO.JTTJPO 3FTFBSDI $PSF*EFOUJUZ #SBOE$PODFQU σβΠϯݪଇ "NFCB Β͠͞ ࣄۀΛฒߦͯ͠άϩʔε ϒϥϯυߏஙϑϩʔ ະདྷͷ"NFCBΛݟਾ͑ͨ αʔϏεશମɺ৫શମͷࢦ ϒϥϯυɺ6*69 ͷҰ؏ੑ ։ൃίϛϡχέʔγϣϯͷԁԽ શମͷ্࣭ Construction Flow 2.Redifine
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Ameba Brand Update 2.Redifine
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%":7JTJPO.JTTJPO %":$PSF*EFOUJUZ #SBOE1FSTPOBMJUZ %":σβΠϯݪଇ %":#SBOE$PODFQU %":ϒϥϯυݴޠͷϒϥογϡΞοϓ %":߹॓ʷؒЋ
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ࣄۀऀ $% σβΠφʔ ΤϯδχΞ 1. ใɺฤू Member
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Ameba Brand Update "NFCBͷྺ࢙ɺࢢͷมભͳͲͷ ϑΝΫτ͔Β۷Γى͜͢ ଞʹͳ͍Β͠͞ͷݦࡏԽ 2.Redifine ࢢ༧ଌ ྺ࢙ੑ ࢥ͍ ϕωϑΟοτ ಠࣗੑ ීวੑ
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Ameba Brand Update ݱঢ়ΛΓɺະདྷΛΈΜͳͰߟ͑Δ ڞ ϒϥϯσΟϯάϓϩηε
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Ameba Brand Update Vision Mission 2.Rediscover
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Ameba Brand Update Ѫ ͞ Ε Δ ϝ σΟΞ Λ Δ Vision ਓ ͱ ใ Λ ͭ ͳ ͗ ɺ Β ͠ ͱ ৺ Λ ๛ ͔ ʹ ͢ Δ ॴ Λ ఏ ڙ ͠ ଓ ͚ Δ ɻ Mission 2.Rediscover
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Ameba Brand Update Brand Concept ੜ ͖ ͨ ίϯςϯπ Λ ͭ Ή ͙ 2.Rediscover
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Ameba Brand Update αʔϏεͷՁج४ 2.Rediscover
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Ameba Brand Update 2.Rediscover
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Ameba Brand Update Β͠͞ͷ͑ํɺಧ͚ํ 3.Deliver
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Ameba Brand Update Β͠͞ΛՄࢹԽ͢Δ 3.Deliver
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Ameba Brand Update Brand Concept ίϯηϓτͷՄࢹԽ 3.Deliver
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Ameba Brand Update Brand Guidelines ϒϥϯυͷՄࢹԽ ϒϥϯυΨΠυϥΠϯΛ࡞ͯ͠ ڞ༗ɻӾཡɾฤूͷ͢͠͞Λҙ ࣝ͠ɺ'JHNBͰཧɻ 3.Deliver
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Ameba Brand Update Visual Identity ϏδϡΞϧͷՄࢹԽ Β͠͞ͷϰΟδϡΞϧࢦͱͯ͠ ϏδϡΞϧΞΠσϯςΟςΟΛߏஙɻ 3.Deliver
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Ameba Brand Update Design System ϒϥϯυͷύοέʔδԽ 3.Deliver "NFCBΒ͠͞ΛҰ؏ͯ͠ಧ͚ΔͨΊͷΈ
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Β͠͞ΛՄࢹԽ͠ɺڞײΛ͛Δ ڞײ ϒϥϯσΟϯάϓϩηε Ameba Brand Update 3.Deliver
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Ameba Brand Update Β͠͞ͷମݱʙ࣮ߦͱݕূʙ 4.Embody
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Ameba Brand Update Branding OKR Circle ϒϥϯσΟϯά1+શମͷ0,3ͱ ྖҬ͝ͱͷ,3Λઃఆͯ͠ɺ ΞΫγϣϯΛઃܭ࣮ߦɻ 4.Embody
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Ameba Brand Update 4.Embody
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Branding ɾσβΠϯγεςϜߏஙɺਁಁ ɾ7*ߏங ɾϒϥϯυΨΠυϥΠϯ࡞ ɾεϥΠυςϯϓϨʔτ։ൃ ɾ#MPHPGUIF:FBSϦϦʔε ɾϚϚϒϩεץ ɾελοϑϒϩάͷϦχϡʔΞϧ ɾࠂΫϦΤΠςΟϒɺϑΥʔϚοτվળ ɾߘମݧͷ্ ࣮ߦͨ͠ϒϥϯυΞΫγϣϯ 4.Embody
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Ameba Brand Update ࣮ߦϒϥϯυϦʔμʔ͕ਪਐ 4.Embody
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Ameba Brand Update "NFCBΒ͠͞Λ ମݱ͠ଓ͚ΔΈ ৫ɺ։ൃ Design System 4.Embody
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Ameba Brand Update ϒϩΨʔຬͷ্ͱ ࢢͰͷϑϨογϡ͞ͷৢ Blog of the year2019 ใ13 4.Embody
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Ameba Brand Update #MPHPGUIFZFBSͷ ৄࡉͱ"NFCBͷࠂΛܝࡌɻ ϒϥϯυͷೝɺਁಁ ϚϚϒϩεץ ใ13 4.Embody
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Ameba Brand Update ϒϥϯυτʔϯͷ౷Ұ ϢʔβʔΤϯήʔδϝϯτͷڧԽ $4࿈ܞ ελοϑϒϩάϦχϡʔΞϧ ϢʔβʔΤϯήʔδϝϯτ 4.Embody
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Ameba Brand Update ࣾͷϒϥϯυҙ্ࣝ τʔϯͷ౷Ұ εϥΠυ ςϯϓϨʔτ։ൃ ৫ 4.Embody
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Ameba Brand Update ϒϩάΛಡΉΑ͏ͳײ֮Ͱ ίϯςϯπফඅͰ͖Δɺ ࠂମݧΛม͑ͨϑΥʔϚοτ ϒϩά෩-1ࠂ ࠂ 4.Embody
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Β͠͞ΛϓϩδΣΫτͰମݱ͠ɺݕূ͢Δ ମݱ ϒϥϯσΟϯάϓϩηε Ameba Brand Update 4.Embody
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Ameba Brand Update ·ͱΊ Summary
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Ameba Brand Update "NFCBࣜϒϥϯσΟϯάϓϩηε ڞ ڞײ ମݱ ࣗ
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Ameba Brand Update ڞײ ϒϥϯσΟϯάϓϩηεʹେࣄͳ̏ͭ ڞ ମݱ ڞʹΓ ڞײΛ͛ ମݱ͢Δ
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Ameba Brand Update ࠷ਐԽͨ͠ͷνʔϜͷҙࣝ ࠷େࣄͳίτνʔϜͷҙࣝ
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"NFCBΒ͠͞ αʔϏε͕ ੜ͖ଓ͚ΔͨΊͷ%/"
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"NFCBΒ͠͞Λ ମݱ͠ଓ͚ΔΈ͕ 4QJOEMF
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Thank You! ੜ͖ͨίϯςϯπΛͭΉ͙