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(PPHMF"OBMZUJDT

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௿ܼझ౟ܿ੉ۆ? 2 ௿ܼ ҃۽ ࠙ࢳ੉ۄҊب ࠗܲ׮. ௿ܼझ౟ܿ ׮઺ Ѿҗ ࠙ࢳ प೷җ పझ౟ ࣗ࠺੗ ੄Ѽ ҃੬੿ࠁ ࠙ࢳ ੋࢎ੉౟ যڃ ੌ੉ ੌযաחо? ঴݃ա ݆੉ ੌযաחо? ৵ ੌযաח о? ҃੬੗ীѱח ޖट ੌ੉ ੌযաחо? ޖ঺ਸ ೧ঠ ೞחо? ߑޙ੗о௿ܼਸా೧ߑޙೞחಕ੉૑߂ࣽࢲী؀ೠ૘ؘ҅੉ఠ ࢎਊ੗೯زী؀೧݆਷Ѫਸঌ۰઱૑݅ ੉ਬী؀೧ࢲחঌ۰઱૑ঋח׮ ௿ܼझ౟ܿ࠙ࢳ਷ ౟ې೗࠙ࢳࣻળ ࢲߡࣻળীࢲ੘ز ࢎਊ੗ীѱઁҕغחಕ੉૑ࣻ пಕ੉૑ܳ۽٘ೞחؘѦܻחदр ࢎਊ੗о੉زೞח࠼ب ੉زदী੹࣠غחؘ੉ఠনਸ୶੸ ੹੗࢚Ѣې࠙ࢳࣻળ ࢲ࠺झղ଻օрਬബࢿਸ࠙ࢳ ࢎਊ੗੄೯زਸ࠙ࢳ

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௿ܼ੉߮౟ۆ? 3 ੉߮౟ীח ׮਺җ э਷ ҳࢿਃࣗо ੓׮. • ஠పҊܻ Category • ঘ࣌ Action • ۄ߰(ࢶఖࢎ೦੉૑݅ ӂ੢ೣ) Label • ч(ࢶఖࢎ೦) Value ҳӖ ӂ੢ࢎ೦ • ঘ࣌ ੉ܴ਷ ࠁҊࢲ ؘ੉ఠ৬ ҙ۲੉ ੓যঠ ೤פ׮. • ࢎਊ੗ ࢚ഐ੘ਊਸ ૘҅ೞѢա ҳ࠙ೞ۰ݶ ঘ࣌ ੉ܴਸ ੌҚ੸ਵ۽ ࢎਊೞࣁਃ • ঘ࣌੉ ೦࢚ 'ঘ࣌'ਸ ੄޷ೞ૑ח ঋणפ׮. • ࣽ ੉߮౟ ࣻח ࣽ ঘ࣌ ࣻী ٮۄ ૐо೤פ׮. ઁೠࢎ೦ • ؀ࣗޙ੗, ҕߔ ١ਸ ҳ࠙ೠ׮. eg) click != Click != CLICK • গօܻ౮झ ੽ࣘ റ ୊਺ 10ѐ੄ ঘ࣌਷ ݽف ӝ۾ೞ૑݅, ੉റীח 1ୡী 1hit݅ ӝ۾ೠ׮.

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௿ܼ੉߮౟ۆ? 4 ੉߮౟ীח ׮਺җ э਷ ҳࢿਃࣗо ੓׮. • ஠పҊܻ Category • ঘ࣌ Action • ۄ߰(ࢶఖࢎ೦੉૑݅ ӂ੢ೣ) Label • ч(ࢶఖࢎ೦) Value ҳӖ ӂ੢ࢎ೦ • ч਷ ޙ੗ৌ੉ ইצ ੿ࣻۄח ੼ীࢲ ׮ܲ ҳࢿਃࣗ৬ ׮ܰ޲۽ • ୶੸ ؀࢚ ಕ੉૑ ѐ୓ী ࣻ஖ܳ ೡ׼ೞח ؘ ࢎਊೞࣁਃ. ઁೠࢎ೦ • ਺ࣻח উؾפ׮.

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ࣁ࣌(Session) 5 ࣁ࣌ is ߑޙ ߑޙ = ߑޙ೧ࢲ ځաӝ ੹ী ঴݃р੄ दрਸ ࠁնਸ ੄޷. ࣁ࣌ઙܐ दр਷ ӝࠄ੸ਵ۽ 30࠙, ੄ب੸ਵ۽ ߸҃ೡ ࣻ ੓਺. 30min sessionID = A sessionID = A 29min sessionID = B sessionID = B য়റ 1:00 য়റ 1:02 য়റ 3:35 য়റ 3:36 1ߣ૩ ߑޙ = 1ࣁ࣌ 2ߣ૩ ߑޙ = ই૒ 1ࣁ࣌ উ՘թ

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ߑޙ੗(User) 6 ߑޙ੗ is ࠳ۄ਋੷௢ః ߑޙ੗ח ࢎۈ੉ ইפۄ ࠳ۄ਋੷ী बח ѐ߹௢ఃܳ ੄޷ೣ Ӓېࢲ 1) ௢ఃܳ ੋधೞ૑ ޅೞѢա 2) ࠳ۄ਋੷о Ѣࠗೞח ௢ఃܳ ࢎਊೞѢա 3) द௼݁࠳ۄ਋੷ܳ ࢎਊೞݶ ୶੸غ૑ ঋ਺ ೠ ࢎۈ੉؊ۄب ৈ۞ ࠳ۄ਋੷ܳ ࢎਊ೧ ੽ࣘೠ׮ݶ, ৈ۞ ݺਵ۽ ஠਍౟ ؼ ࣻ ੓਺ 30min sessionID = A sessionID = A 30min sessionID = B sessionID = B য়റ 1:00 য়റ 1:02 য়റ 3:35 য়റ 3:36 Chrome cookie ID = X 1࠳ۄ਋੷ = 1ਬ੷

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ഝࢿߑޙ੗(Active User) 7 ഝࢿߑޙ੗ is ா߄ா ഝࢿߑޙ੗੄ ୶୹ӝળী ٮۄ ׮ܰѱ ஏ੿ؼ ࣻ ੓׮. ߑޙ੗ 1ਘ 1઱ ਘ A B C S Z 1ਘ 1઱ ࣻ A D 1ਘ 2઱ ച B E F G 1ਘ 2઱ ݾ A D G 1ਘ 2઱ ష G Z S

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ഝࢿߑޙ੗(Active User) 8 ഝࢿߑޙ੗ is ா߄ா ഝࢿߑޙ੗੄ ୶୹ӝળী ٮۄ ׮ܰѱ ஏ੿ؼ ࣻ ੓׮. ߑޙ੗ DAU 1ਘ 1઱ ਘ A B C S Z 5 1ਘ 1઱ ࣻ A D 2 1ਘ 2઱ ച B E F G 4 1ਘ 2઱ ݾ A D G 3 1ਘ 2઱ ష G Z S 3

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ഝࢿߑޙ੗(Active User) 9 ഝࢿߑޙ੗ is ா߄ா ഝࢿߑޙ੗੄ ୶୹ӝળী ٮۄ ׮ܰѱ ஏ੿ؼ ࣻ ੓׮. ߑޙ੗ WAU 1ਘ 1઱ ਘ A B C S Z 6 1ਘ 1઱ ࣻ A D 1ਘ 2઱ ച B E F G 8 1ਘ 2઱ ݾ A D G 1ਘ 2઱ ష G Z S

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ഝࢿߑޙ੗(Active User) 10 ഝࢿߑޙ੗ is ா߄ா ഝࢿߑޙ੗੄ ୶୹ӝળী ٮۄ ׮ܰѱ ஏ੿ؼ ࣻ ੓׮. ߑޙ੗ MAU 1ਘ 1઱ ਘ A B C S Z 9 1ਘ 1઱ ࣻ A D 1ਘ 2઱ ച B E F G 1ਘ 2઱ ݾ A D G 1ਘ 2઱ ష G Z S

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ഝࢿߑޙ੗(Active User) 11 ഝࢿߑޙ੗ח ؔࣅਵ۽ ҅࢑غ૑ ঋח׮. DAU ؊ೠ׮Ҋ WAU غ૑ ঋҊ, WAU ؊ೠ׮Ҋ MAU غ૑ ঋח׮. ੤ߑޙܫ(Retention rate)о ֫ਸࣻ۾… MAU 9 DAU 5 2 4 3 3 WAU 6 8 7 10 14

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୓ܨदр(Avg. Time on Page) 12 ୓ܨदр is ҳрҗ ҳр ࢎ੉ীࢲ ݠޙ दр ಕ੉૑ ୶੸ਸ ਃ୒ೞӝ ٸޙী, ಕ੉૑৬ ಕ੉૑ ࢎ੉੄ ݠޙदрਸ ஏ੿ೣ ݽٚ ࠙ࢳبҳח ੉ఎಕ੉૑ীࢲ੄ ୓ܨदрਸ ঌ ࣻ হ਺ /index /list /places য়റ 1:00 য়റ 1:01 ୓ܨदр 1࠙ য়റ 1: 06 ୓ܨदр 5࠙ য়റ 1: 08 ????????? ୓ܨदр 6࠙

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୓ܨदр 13 ୓ܨदр is ҳрҗ ҳр ࢎ੉ীࢲ ݠޙ दр ಕ੉૑ ୓ܨदрࠁ׮ ࢎ੉౟ ୓ܨदр੉ ؊ ੿ഛೣ /index /list /places/1 য়റ 1:00 য়റ 1:01 ୓ܨदр 1࠙ য়റ 1: 06 ୓ܨदр 5࠙ য়റ 1: 08 ୓ܨदр 2࠙ /places/2 ୓ܨदр 5࠙ /places/reserve ????????? য়റ 1:07 য়റ 1:12 /places/photo ?????????

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୓ܨदр 14 ୓ܨदр is ҳрҗ ҳр ࢎ੉ীࢲ ݠޙ दр ਢ੄ ҃਋, ಕ੉૑߹ࠁ׮ ࢎ੉౟ ੹୓੄ ୓ܨदр੉ ؊ ੄޷੓ח ૑಴ /index /list /places/1 য়റ 1:00 য়റ 1:01 ୓ܨदр 1࠙ য়റ 1: 06 ୓ܨदр 5࠙ য়റ 1: 08 ୓ܨदр 1࠙ /places/2 ୓ܨदр 1࠙ /places/reserve ????????? য়റ 1:07 য়റ 1:12 /places/photo ୓ܨदр 4࠙ ୓ܨदр 12࠙

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߈࣠ܫ(Bounce Rate) 15 ߈࣠ܫ is ইޖѪب, ੿݈ ইޖѪب উೣ ਃ୒੉ ߊࢤೞחѤ ޖ঱оۄب ೠ Ѫ.. ߑޙಕ੉૑ = ੉ఎಕ੉૑ য়റ 1:00 ????????? য়റ 1: 08

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੉ఎܫ(Exit Rate) 16 ੉ఎܫ is ࢎ੉౟ী ٜয৬ࢲ ౠ੿ ಕ੉૑ীࢲ ੉ఎೠ ࢎۈ੄ ࠺ਯ ߑޙಕ੉૑ != ੉ఎಕ੉૑ ೞ૑݅, ݽٚ ࢎਊ੗ח ߈٘द ځդ׮. ځդ׮Ҋ. /index /list /places ੉ఎܫ 25% ੉ఎܫ 75%

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੹ജܫ(Conversion Rate) 17 ੹ജܫ is ࠺ૉפझ ۽૒ ٮۄр׮ ੹ജਯ = Ѿҗ/User ژח Session /index /list /places ੹ജਯ 100% ੹ജਯ 25%

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ஏ੿ӝળ(Dimension)җ ஏ੿೦ݾ(Metric) 18 ஏ੿ӝળ Dimension ஏ੿೦ݾ Metric ѐߊ੗о ੿੄ೠ׮ (੗زਵ۽ غח Ѫب ޛۿ ੓਺) Google੉ ా҅մ׮ (উ೧઱ח ా҅ب ޛۿ ੓਺)

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ஏ੿ӝળ Dimension ஏ੿೦ݾ Metric ஏ੿ӝળ(Dimension)җ ஏ੿೦ݾ(Metric) 19 ӝળਸ ଂђ׮ чਸ ଻਍׮

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ࠁҊࢲ > ೯ز > ੉߮౟ 20 ࠁҊࢲ೯ز

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ੋӝ੉߮౟ 21 ࠁҊࢲ೯ز੉߮౟

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ੋӝ੉߮౟ > ࠁҊࢲ ੷੢ 22 ੷੢ػ ࠁҊࢲ ࢸ੿ೞӝ • ੉߮౟ ࠁҊࢲ > ਋࢚ױ > ‘੷੢’ > ੉ܴ [ࠁҊࢲA] ૑੿ • ݏ୺ࢸ੿ > ੷੢ػ ࠁҊࢲ > [ࠁҊࢲA] ࢶఖ • [ࠁҊࢲA] ਋࢚ױ > ‘ҕਬ’ 1. ୶о۽ ࠁҊ र਷ ӝળ੉ ੓ਵݶ ֍য઱ࣁਃ.

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23 2. ‘Ҋә Ѩ࢝’ਸ ־ܰݶ ࠂ੟ೠ ઑѤਵ۽ Ѩ࢝ਸ.. 3. ਗೞח ઑѤਸ ֍য [੸ਊ]ೞࣁਃ 4. Ѩ࢝Ѿҗо ਗೞ؍ Ѫੋ૑ ഛੋ೧ࠁࣁਃ.

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24 5. ݃਺ী ٜݶ ੷੢ਸ ೧ࠇפ׮. 6. ঌইࠅ ࣻ ੓ח ੉ܴਵ۽ ੷੢ೞࣁਃ. 7. ੷੢ػ ࠁҊࢲীࢲ ഛੋ೧ࠇद׮. 8. ੷੢ػѱ ࠁ੉֎ਃ. 9. ౱੢ীѱ ҕਬ೧ࠅөਃ? 10. ݒ઱ ਘਃੌী ঌইࢲ ܻನ౟ܳ ߊ࣠ೞب۾ ৘ডೡ ࣻ ੓णפ׮.

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ݏ୺ ࠁҊࢲ ٜ݅ӝ 25 ୭࢚ਤ చਸ ҳࢿೠ׮. ࢲ࠳చਸ ҳࢿೠ׮. ࠁҊࢲ੄ ݽٚ చী ೙ఠо ػ׮. ࢲ࠳చਸ ҳࢿೠ׮.

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[੗زਵ۽ Ӓܛചػ ಕ੉૑]ח ಕ੉૑੄ ੹ജ੄ ൒ܴਸ ࠅ ࣻ ੓׮. ೯ز ൒ܴ 26

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೯ز ൒ܴ 27 [ചݶ ߂ ੉߮౟]ח ചݶղীࢲ੄ ௿ܼ੉߮౟ө૑ ࠅ ࣻ ੓׮. द੘ ಕ੉૑ܳ ૑੿ೞৈ ੉റ ੹ജػ ചݶҗ ௿ܼ੉߮౟ٜ੄ ࠺ਯਸ ࠅ ࣻ ੓׮. ಕ੉૑>ಕ੉૑ח ചݶਸ ੹ജೠ Ѫ੉޲۽ ੉ఎೠѪ୊ۢ ࠁੌ ࣻ ੓׮.

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ݾ಴৬ ਬੑ҃۽ दпച 28

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ݾ಴৬ ݾ಴൒ܴ 29

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• Ѿઁө૑ ੉ܰח ݾ಴ ৮ܐ ൒ܴ ࠁӝ • ࢚ಿ ࢚ࣁ ಕ੉૑ীࢲ੄ ੹ജ ੉ز҃۽ ࠁӝ • ݽ߄ੌ ٣߄੉झীࢲ ੽ࣘೠ ੉߮౟ܳ ೙ఠ݂೧ࠁӝ • ஏ੿ӝળҗ ஏ੿೦ݾਸ ઑ೤೧ ա݅੄ ࠁҊࢲܳ ٜ݅যࠁӝ Workshop 30 ҳӖ ࢚ಿ ݒ੢ ҳӖ࠙ࢳ ؘݽ҅੿

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ҳӖ গօܻ౮झ Үਭ җ੿ 31 https://analytics.google.com/analytics/academy/ ୡࠁ੗ + Ҋә௏झܳ ݽف ࣻъೞݶ ੗Ѻૐद೷ী ਽दೡ ࣻ ੓׮. (ޖܐ!)

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GBDFCPPL"OBMZUJDT

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ಕ੉झ࠘ ࠙ࢳ 33 ಕ੉झ࠘ ҟҊ ಕ੉झ࠘ ಕ੉૑ ਢࢎ੉౟ ݽ߄ੌজ ಕ੉झ࠘ ࠙ࢳ ಕ੉झ࠘ ղࠗ ಕ੉झ࠘ ৻ࠗ

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ಕ੉झ࠘ ࠙ࢳ : ઱ਃӝמ 34

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ಕ੉झ࠘ ࠙ࢳ : ઱ਃӝמ 35

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ಕ੉झ࠘ ࠙ࢳ : ઱ਃӝמ 36

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ಕ੉૑࠙ࢳ : ѐਃ 37

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ಕ੉૑࠙ࢳ : ഘࠁ 38

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ಕ੉૑࠙ࢳ : ౹۽ਕ 39

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ಕ੉૑࠙ࢳ : જইਃ 40

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ಕ੉૑࠙ࢳ : ب׳ ߧਤ 41

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ಕ੉૑࠙ࢳ : ب׳ߧਤ 42

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ಕ੉૑࠙ࢳ : ب׳ߧਤ 43

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ಕ੉૑࠙ࢳ : ಕ੉૑ઑഥ 44

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ಕ੉૑࠙ࢳ : ѱदޛ 45

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ಕ੉૑࠙ࢳ : ѱदޛ 46

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ҟҊ࠙ࢳ : ѐਃ 47

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ҟҊ࠙ࢳ : ஬ಕੋ 48

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ҟҊ࠙ࢳ : ҟҊࣁ౟ 49

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:PVUVCF"OBMZUJDT

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ѐਃ 51

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ѐਃ : पदр 52

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द୒दрࠁҊࢲ : ౟ې೗ࣗझ 53

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द୒दрࠁҊࢲ : ੤ࢤਤ஖ 54

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द୒दрࠁҊࢲ : ӝӝ 55

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࢚ഐ੘ਊࠁҊࢲ : ҳة੗ 56

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࢚ഐ੘ਊࠁҊࢲ : ‘જইਃ’ ߂ ‘फযਃ’ 57

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"SUJDMF ࠺ૉפझܳ੉೧ೞחо૑૑಴ https://analytics.facebook.com/blog/measure-and-understand-your-business-with-these-5-metrics

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࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴ 59 Active Users ഝࢿ ࢎਊ੗ח ౠ੿ զ૞ ژח ׳ী ӈೞ੄ ઁಿ੉ա ࠺ૉפझী ଵৈೠ ୨ ࢎਊ੗ ࣻੑפ׮. ݆਷ ӝসٜ੉ ઁಿਸ ઑ੿ೞ Ҋ ݃ா౴ ੉פ࣊౭࠳ܳ द੘ೞݶࢲ ੌੌ ഝࢿ ࢎਊ੗ (DAU)৬ ਘр ഝࢿ ࢎਊ੗ (MAU)о दр੉ ૑թী ٮۄ যڌѱ ߸ ചೞח૑ ஏ੿೤פ׮. ഝࢿ ࢎਊ੗ח ࢿ੢җ ࠁઓ ݽفܳ ஏ੿ೞӝ ٸޙী ࠺ૉפझ੄ ੹߈੸ੋ ࢿҕਸ ஏ੿ ೡ ࣻ੓ח જ ਷ ߑߨੑפ׮. ഝࢿ ࢎਊ੗ܳ о੢ ੿ഛೞѱ ౵ঈೞ۰ݶ ଻օীࢲ ࠙ࢳਸ ஏ੿ ೧ঠ೤פ׮ . ৘ܳ ٜয ־ҵо ੗न੄ ە఼ীࢲ ਢ ࢎ੉౟ ܳ ߑޙೠ ׮਺ ോ؀ ੹ചীࢲ জਸ ࢎਊೞח ҃਋ ੉ܳ 2ݺ੉ ইפۄ 1ݺ੄ ഝࢿ ࢎਊ੗۽ ҅࢑ೡ ࣻ ੓णפ׮. ࢎੌ۽ী ࢲ ଻օҗ ӝӝܳ ஏ੿ೞח ӝઓ੄ ࠙ࢳ بҳܳ ࢎਊೞݶ ف ݺ੄ ׮ܲ ഝࢿ ࢎਊ੗ (ਢ ࢎ੉౟ ߂ জ ઺ ೞա)۽ ҅࢑ؾפ ׮. Ӓۧӝ ٸޙী ১פ ଻օ ࠙ࢳ਷ ࠺ૉפझ ࣻ೯ ߑधਸ ੿ഛೞѱ ੉೧ೞח ؘ ઺ਃ೤פ׮.

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࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴ 60 Conversion ؀ࠗ࠙੄ ࠺ૉפझח ࢎۈٜ੉ ٮۄঠೞח ਗೞח ҃۽ ա ൒ܴਸ о૑Ҋ ੓णפ׮. ઁಿী оੑೞѢա ҳݒೞѢա ׮਺ ױ ҅۽ աইоח ӭٸӝח ਗೞח ৈ೯ਸ ా೧ ࢎۈٜਸ ঴݃ա ബҗ੸ਵ۽ ਑૒ੌ ࣻ ੓ח૑ܳ ஏ੿ೞח ъ۱ೠ ߑߨੑפ׮. ӝӝ৬ ଻օী Ѧ஘ ੐द ਬੑ ҃۽ܳ ݅٘ח Ѫ਷ ࢎۈٜ੉ ׮ܲ ఠ஖ ನੋ౟۽ ੉زೞח ߑधਸ ੉೧ೞח ؘ ষ୒դ о஖ о ੓ਵ޲۽ ݽٚ ױ҅ীࢲ ੹ജਸ ؊ ബҗ੸ਵ۽ ୭੸ച ೡ ࣻ ੓णפ׮. ਬੑ ҃۽ܳ ੹ ଻օ ஏ੿җ Ѿ೤ೞݶ '੉ ଻օী ࢲ੉ ੘সਸ ࣻ೯ ೠ ࢎۈ੉ ঴݃ա ݆਷ ࢎۈٜ੉੉ ׮ܲ ଻օীࢲ ׮ܲ ੘সਸ ࣻ೯೮ח૑'৬ э਷ ઺ਃೠ ૕ޙী ׹߸ ೡ ࣻ ੓णפ׮

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࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴ 61 Engagement ஏ੿ਸ ా೧ ઁಿਸ ҳݒೞѢա ਢ ಕ੉૑ܳ ࠁח ١ Ҋё੉ ࠺ૉפझীࢲ ౠ੿ ೯زਸ ஂೞח പࣻ৬ ઁಿীࢲ ࣗ࠺ೞח दрਸ ౵ঈೡ ࣻ ੓णפ׮. ଵৈח ࢎۈٜਸ ׼न੉ ਗೞח Ѿҗ۽ ੉Ցয ୽ࢿبо ֫਷ ࢎਊ੗ ژח Ҋёਵ۽ ੹ജदఃח מ۱ী ৔ೱਸ઱ӝ ٸޙী ஏ੿ೞҊ ੉೧ೞח Ѫ੉ ઺ਃ೤פ׮. ഝࢿ ࢎਊ੗ ߂ ੹ജҗ ݃ଲо૑۽ ଵৈبח ӝӝ ߂ ଻օীࢲ ஏ੿೧ঠೞח ஏ੿ ೦ ݾੑפ׮. ৘ܳ ٜয ׏झ ѱद੗о জ, ݽ߄ੌ ࢎ੉౟, ؘझ௼఼ ࢎ੉౟ ߂ Facebook ಕ੉૑ܳ о૑Ҋ ੓׮Ҋ о੿ ೧ ࠁѷणפ׮. ৈӝࢲ ੿ӝ੸ਵ۽ ௑బஎܳ ѱदೞҊ ة੗৬ ੄Ѽਸ աׄפ׮. ੉ઁח Ӓٜ੉ ҙबਸ ыח ଵৈ ੉߮౟о ੉۞ೠ ଻օ ઺ ೞաী ؀ೠ 5 о૑ ׏झ ӝࢎܳ ੍ח ࢎۈ੉ۄҊ ࢚࢚೧ࠁभदয়. ੉ח ଵৈبо ֫׮ח Ѫਸ աఋղݴ ٮۄࢲ ਬܐ оੑ ੗۽ ੹ജ ೡ оמࢿ੉ ֫ӝ ٸޙੑפ׮.

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࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴ 62 Retention ؊ ݆਷ ࢎਊ੗ ژח Ҋёਸ ঳ח׮ݶ, ׼न੉ Ӓٜਸ ૑ఃҊ ੓ח૑ ഛੋೞח Ѫ੉ જणפ׮. য૰ٚ ؊ ݆਷ ࢎۈٜਸ ࢎ ۽ ੟ӝ ਤ೧ تҗ ੗ਗਸ ࣗ࠺ೞח Ѫ਷ ׼োೠ ੌ੉׮. ೠ োҳী ٮܰݶ োҳ Ѿҗী ٮܰݶ ӝઓ Ҋёਸ ਬ૑ೞח Ѫࠁ ׮ ࢜۽਍ Ҋёਸ ਬ஖ೞח ؘ 4 ~ 10 ߓ ؊ ݆਷ ࠺ਊ੉ٜ ࣻ ੓णפ׮ . ژೠ ߬ੋ ঙ ஹಌפ (Bain & Company)о ࣻ೯ ೠ ઑࢎী ٮܰݶ Әਲ਼ ࢲ࠺झ੄ ҃਋ Ҋё ਬ૑ਯ੉ 5% ૐоೞݶ ੉੊੉ 25% ૐо೤פ׮ ࠁਬ ࠁҊࢲܳ ࢎਊೞݶ ౠ੿ ӝр റী ӈೞ੄ ઁಿ੉ա ࠺ૉפझ۽ ׮द جই য়ח ࢎۈٜ੄ ࠺ਯਸ ஏ੿ೞৈ ࠺ૉפझ੄ ੢ӝ੸ੋ Ѥъ ࢚కܳ ઱द ೡ ࣻ ੓णפ׮. ੉ܳ ా೧ ࢎۈٜ੉ ઁಿ੉ա ࠺ૉפझীࢲ о஖ܳ ঳Ҋ ੓ח૑, যڃ ࢎۈٜ੉ Ҋ૘ೞҊ ੓ח૑ ١ਸ ౵ঈೡ ࣻ ੓णפ׮.

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࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴ 63 Revenue ࣻ੊ ହ୹ী ઱۱ೠ׮ݶ ҳݒ ੉߮౟ܳ ӝ۾ೞৈ ࣻ੊ਸ ஏ੿೧ঠ೤פ׮. ઁಿ ߂ ೯ز ࠙ࢳҗ ೣԋ ࣻ੊ਸ ನೣदఇਵ۽ॄ о੢ ӈ઺ೠ Ҋё੉ ־ҳੋ૑, ӈ઺ೠ ࢎۈٜ੉ ঴݃ա ӈ઺ೠ ૑, ઁಿ ߂ Ҋё ҃೷ী ؀ೠ ߸҃੄ ࣻ੊ ৔ೱਸ ౵ঈೡ ࣻ ੓णפ׮. ৘ܳ ٜয ௏ഐ౟ܳ ࢎਊೞৈ Ҋё ಣࢤ о஖ (LTV)ܳ ஏ੿ ೠ ׮਺ Ҋёਸ ࠙ܨೞৈ ੋҳ ా҅ ژח ୶ୌ ࣗझীࢲ LTVо যڌѱ ׮ܲ૑, ӒܻҊ ࢎۈٜ੉ ଻օ ઺ ೞաী ؀೧ ஂೞח ౠ੿ ೯ز (৘ : Facebook ಕ੉૑ী ѱदޛਸ જই೤פ׮.

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"SUJDMF ؊ա਷ਢࢎ੉౟ܳҳ୷ೞחߑߨ https://analytics.facebook.com/blog/how-to-use-data-to-build-a-better-website

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؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ 65 ޖ঺ਸ ஏ੿ ೡ Ѫੋо Ѿ੿ೞࣁਃ. ਢ ࢎ੉౟੄ प੸ਸ ੉೧ೞ۰ݶ ݢ੷ ஏ੿೧ঠ ೡ ೦ݾਸ ध߹೧ঠ೤פ׮. ੉ח ೯ز ࠙ࢳਸ द੘ೞӝ ਤೠ ୐ ߣ૩ ױ҅ ઺ ೞաੑפ׮ . ੉ ૕ޙী ੽Ӕೞח о੢ જ਷ ߑߨ਷ ࠺ૉפझ ݾ಴ܳ աৌೠ ׮਺ о੢ ੸೤ೠ ੉߮౟ (Ҋё ഝز)ܳ ध߹ೞ ח Ѫੑפ׮. ৘ܳ ٜয, ੹੗ ࢚Ѣې ਢ ࢎ੉౟ܳ ਍৔ೞח ҃਋ ࠺ૉפझ ݾ಴ח Ҋё ࣻܳ טܻҊ ҳݒܳ טܻݴ Ҋёਸ ࠁ׮ ੗઱ ࢚ ੼ਵ۽ ࠛ۞ৢ ࣻ ੓णפ׮. ੉ח ࢎ੉౟ ౟ې೗ ૐо, ࠁӝ ೦ݾীࢲ ੢߄ҳפী ୶о ߂ ҳݒ۽੄ ੹ജਸ ѐࢶೞҊ ੤ߑޙ ਸ ӂ੢ೞח Ѫҗ э਷ ਢ ࢎ੉౟ ݾ಴۽ ೧ࢳؾפ׮. ਢ ࢎ੉౟ ݾ಴੄ ਋ࢶ ࣽਤܳ ੿ೞҊ ୡ੼ਸ ݏ୶Ҋ ౠ੿ ݾ಴৬ ҙ ۲੉ হח ੹߈੸ੋ ಕ੉૑ ࠭৬ э਷ গݒೠ ஏ੿ ೦ݾ਷ ୶੸ೞ૑ ݃ࣁਃ. ਢ ࢎ੉౟ ݾ಴ܳ ഛੋೠ റীח ࠺ૉפझ ߂ ҅ஏӝ ੉߮౟ী о੢ ੸೤ೠ ࠙ࢳ بҳܳ ࢶఖೞৈ प੸ ஏ੿ਸ द੘ೡ ࣻ ੓ णפ׮.

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؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ 66 ৢ߄ܲ ࠙ࢳ بҳܳ ࢶఖೞࣁਃ. ਢ ࢎ੉౟੄ प੸ਸ ஏ੿ೞӝਤೠ ׮নೠ ࠙ࢳ بҳо ੓णפ׮. पઁ۽ ӝস਷ ౠ੿ ؘ੉ఠ ਃҳী ٮۄ ݻ о૑ بҳܳ ࢎ ਊ೤פ׮. Facebook਷ ௢ః ߂ ಕ੉૑ ࠭ী ઺੼ਸ ك ࣁ࣌ ӝ߈ بҳо ইצ ࢎۈٜ੄ ࢎ੉౟ ز੘ਸ ஏ੿ೞب۾ ࢸ҅ػ ੉߮౟ ӝ ߈ ࣛܖ࣌ਸ ઁҕೞӝ ਤ೧ Facebook Analyticsܳ ҳ୷೮णפ׮. Ӓ۠ ׮਺ Facebook੉ Ҋਬೞѱ ઁҕ ೡ ࣻ੓ח ೂࠗ ೠ ੋҳ ా҅ܳ ߄ఔਵ۽ ੹ ߑೱ ࠙ࢳ ࠙ࢳ ӝמਸ ୶оೞৈ ׮ܲ ӝӝܳ ࢎਊೞѢա জҗ э਷ ׮ܲ ଻օҗ ࢚ഐ ੘ਊೡ ٸ ղ ࠺ૉפझ৬੄ ࢚ഐ ੘ਊਸ ֬஖૑ ঋणפ׮.

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؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ 67 ࢎۈٜ੉ য٣ীࢲ ৳ח૑ ഛੋೞࣁਃ. ੉ઁ ਢ ࢎ੉౟ ࠙ࢳਸ ࢸ੿ ೮ਵ޲۽ ߑޙё੄ ਬੑ҃۽ܳ ঌইঠ೤פ׮. ౟ې೗ ࣗझ ߂ Referer URL ӝמਸ ࢎਊೞݶ ؾפ׮. ࠙ܨ ࠁҊࢲܳ ٜ݅Ҋ ੉߮౟۽ 'ಕ੉૑ ࠭'ܳ ࢶఖೠ ׮਺ ੉߮౟ ݒѐ ߸ࣻী ؀೧ 'Referer URL'ਸ ࢶఖೞभदয়. যڃ ৻ࠗ ਢ ಕ੉૑о ӈೞ੄ ਢ ࢎ੉౟۽ ࢎۈٜਸ ࠁղҊ ੓ח૑ ӒܻҊ пп੄ ౟ې೗੉ ঴݃ա ݆਷૑ܳ ࠁৈ઱ח ࠁҊࢲܳ ࠁѱؾפ׮. ੉߮౟ ݒѐ ߸ࣻ ઺ ೞա۽ '౟ې೗ ࣗझ'ܳ ࢶఖೞৈ Ѩ࢝ ূ૓੉ա ࣗ࣍ ֎౟ਕ௼৬ э੉ ౟ې೗ਸ ࠁղח ਢ ࢎ੉౟੄ ਬഋী ؀ೠ ੌ߈੸ੋ ѐਃܳ ঳ਸ ࣻب ੓णפ׮. ߑޙೞח ਢ ࢎ੉౟ܳ ӝ߈ਵ۽ ׮ܲ Ӓܛ੄ ࢎۈٜী ؀ೠ ਫ਼੤ Ҋё ా଴۱ਸ ࠅ ࣻ੓ѱ ೧઱ח ࣁӒݢ౟ܳ ా೧ ؊ Ө੉ ౵Ҋٜ ࣻ ੓ਵ޲۽ ࠺ૉפझܳ ഘࠁ ೡ ਤ஖ܳ ؊ ੜ ध߹ೞҊ ਋ࢶ ࣽਤܳ ૑੿ೡ ࣻ ੓णפ׮.

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؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ 68 ਢ ࢎ੉౟ীࢲ੄ ೯زਸ ੉೧ೞࣁਃ. ਢ ࢎ੉౟ ߑޙ੗о য٣ীࢲ ৳ח૑ ౵ঈೠ റীח ࢎ੉౟ ೯زী ڪয ٜযঠ೤פ׮. খࢲ ਢ ࢎ੉౟ ݾ಴৬ ࠺ૉפझ ݾ ಴ܳ ੌ஖दఃח ߑߨী ؀೧ ੉ঠӝ೮णפ׮. ৈ۞࠙੄ ݾ಴ ઺ ੌࠗо Ҋё ӝ߈ਸ טܻҊ ׮द ҳݒೞب۾ ӂ੢ೞח ҃ ਋, Ӓٜ੉ য٣ীࢲ ৳ח૑ ੉೧ೞח Ѫ੉ ಌૌ੄ ೠ ࠗ࠙ ੌ ࡺੑפ׮. ࠁҊ੓ח ಕ੉૑৬ ௑బஎ, ࢎ੉౟ীࢲ ࣻ೯ ઺ੋ ੘স ߂ جই য়ח ઱ӝܳ ੉೧ೞҊ रਸ ࣻب ੓णפ׮. ੉۞ೠ ా҅ܳ ঳ਵ۰ݶ ࠙ܨ ࠁҊࢲܳ ٜ݅Ҋ ੉߮౟۽ 'ಕ੉૑ ࠭'ܳ ࢶఖೠ ׮਺ ੉߮౟ ݒѐ ߸ࣻী 'അ੤ URL'ਸ ࢶఖೞभदয়. ӈೞ о ঳ѱ ؼ Ѫ਷ ӈೞ੄ ࢎ੉౟ী ੓ח п ਢ ಕ੉૑੄ ಴৬ ೣԋ п ਢ ಕ੉૑о ৌۈ ػ പࣻ৬ ؊ ઺ਃೞѱח п ಕ੉૑ܳ ࠄ ة੗੄ ࣻੑפ׮. ݃ଲо૑۽ ࠁҊࢲܳ ೙ఠ݂ೞৈ о੢ ݆਷ ҳݒ੗о о੢ ݆੉ ࠄ ਢ ಕ੉૑ܳ ഛੋೞҊ о੢ ൜޷۽਍ ௑బஎܳ ౵ঈೡ ࣻ ੓णפ׮. ఋѶ Ҋё੉ ҙৈೞҊ੓ח ௑బஎী ؀ೠ ই੉٣যܳ ঳਷ റীח ੉߮౟ ؘ੉ఠܳ ࠙ࢳೞৈ ౠ੿ ࢎ੉౟ ࢚ ഐ ੘ਊਸ बக੸ਵ۽ ౵ঈೡ ࣻ ੓णפ׮.

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؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ 69 ੹ജ ߂ ࣻ੊ ஏ੿ Facebook Analytics੄ ਬੑ ҃۽ ࠁҊࢲܳ ࢎਊೞݶ ೦ݾࠁӝ, ੢߄ҳפী ୶о ߂ ҳݒ৬ э੉ ਗೞח ൒ܴਸ ా೧ ࢎۈٜ ਸ ঴݃ա ബҗ੸ਵ۽ ੉ز ೞח૑ܳ ஏ੿ೞח ੐द ਬੑ ҃۽ܳ औѱ ٜ݅ ࣻ ੓णפ׮. ਬੑ ҃۽ ࠁҊࢲীࢲח ׮নೠ ੉߮ ౟ܳ ૑੿ೞҊ ਗೞח ࣽࢲ؀۽ Ցয׮ ֬ਸ ࣻ ੓ਵݴ п ױ҅ীࢲࡺ݅ ইפۄ ੹୓ ਬੑ ҃۽ীࢲب ੹ജਯਸ ࠅ ࣻ ੓णפ׮. ਬੑ ҃۽ܳ ؊਌ ࣁ࠙ചೞৈ ࢎ੉౟ܳ ߑޙೠ ਢ ࢎ੉౟ ژח ஬ಕੋਸ ӝળਵ۽ ࢎۈٜ੄ ੹ജਯ੉ যڌѱ ׮ܲ૑ ഛੋೡ ࣻ ੓णפ׮. ੉ۧѱೞ۰ݶ ಌօীࢲ ੉߮౟ ઺ ೞա۽ 'ಕ੉૑ࠁӝ'ܳ ࢶఖೞҊ ࣻ੿ਸ ௿ܼ ೠ ׮਺ 'ਢ ݒѐ ߸ࣻ'۽ ࢚ࣁ Ѩ࢝ ਸ ࢶఖೞभदয়. ৈӝীࢲ ҙब੓ח Referer URL ژח UTM ݒѐ ߸ࣻܳ ૑੿ೡ ࣻ ੓णפ׮.

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"SUJDMF ௏ഐ౟ܳഝਊೞৈदр੄҃җীٮܲ ஬ಕੋࢿҗஏ੿ೞӝ https://analytics.facebook.com/blog/how-do-cohorts-help-you-measure-impact-over-time

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௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ 71 ௏ഐ౟ח 'दр੄ ҃җী ٮۄ ઁಿ সؘ੉౟৬ ݃ா౴ ஬ಕੋ ١੄ ࢿҗܳ যڌѱ ஏ੿ೡ ࣻ ੓աਃ?' ৬ э਷ ૕ޙী ೧׹ਸ ઴ ࣻ ੓ח ӝמੑפ׮. ؀ࠗ࠙੄ ҃਋ ݃ாఠٜ੉ ݆਷ ন੄ ؘ੉ఠܳ ઺ਃदೞח Ѫ݅਷ ইתפ׮. Ӓۢীب ॶݽহח ؘ੉ఠ৬ ޖ੄޷ೠ ૑಴ܳ ࠙ ࢳ೧оݶࢲ ਗೞח Ѿҗܳ ଺ӝۆ য۰਍ ੌੑפ׮. ௏ഐ౟ח ਖ਼ܨ ߂ ࢤগ о஖(LTV)୊ۢ ࠺ૉפझী ઺ਃೠ ૑಴ܳ ઺बਵ ۽, ઁಿ সؘ੉౟, ݃ா౴ ஬ಕੋ ١੉ दр੄ ҃җী ٮۄ ਢࢎ੉౟, জ, Facebook ಕ੉૑, Messenger ࠈী ޷஖ח ৔ೱ ਸ ౵ঈೞח ؘ ب਑੉ ؾפ׮. ௏ഐ౟੄ ੿੄ ௏ഐ౟ח ؀୓੸ਵ۽ दр੄ ҃җী ٮۄ ୶੸ೞח ࢎۈٜ੄ Ӓܛਸ оܻఈפ׮. Facebook ࠙ࢳীࢲח ௏ഐ౟ܳ 'ੌ੿ ӝр زউ ౠ੿ ೯زਸ ஂೞҊ աࢲ ׮ܲ ೯زਸ ஂೞח ࢎۈٜ੄ Ӓܛ'ਵ۽ ੿੄೤פ׮. ৘ܳ ٜয, ௏ܻইైযۄח ৈ೯ࢎо ਬۣ ೯ ೦ҕಞਸ ଺Ҋ ੓ח ࢎۈٜ੉ पઁ۽ ೦ҕಞਸ ҳݒೞӝө૑ যו ੿ب੄ दр੉ Ѧܻח૑ ঌҊ रয ೠ׮Ҋ о੿೧ࠁѷण פ׮. ੉ ҃਋ীח ݽפఠ݂ೞח ೦ҕಞ ܻझ౟ী ઁ઱ҕ೦ਸ ୶оೞח Ѫ੉ ୐ ߣ૩ ੉߮౟੉Ҋ, ઁ઱ҕ೦೯ ೦ҕಞਸ ҳݒೞ ח Ѫ੉ ف ߣ૩ ੉߮౟ੑפ׮. ੉ ٸ ௏ഐ౟ ࠙ࢳ੉ ௏ܻইైয੄ ૕ޙী ׹߸ਸ ઁҕೞח о੢ જ਷ ߑߨ੉ ؼ ࣻ ੓णפ׮.

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௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ 72 ௏ഐ౟੄ ਬਊࢿ ௏ഐ౟ח ޖ੄޷ೠ ੿ࠁܳ Ѧ۞ղח ؘ ب਑੉ ؾפ׮. ௏ഐ౟ܳ ഝਊೞݶ ݃ா౴ ஬ಕੋ, ઁಿ ߸҃ ࢎ೦, জ সؘ੉౟ ١੉ Ҋ ё ೯زী ޷஖ח ৔ೱਸ ౸ױೡ ࣻ ੓णפ׮. ৘ܳ ٜݶ ࢜۽਍ ৡࠁ٬ ജ҃ਸ ҳഅೞח ҃਋, ௏ഐ౟ Ӓܛীࢲ दр੄ ҃җী ٮܲ ਖ਼ܨܳ ݽפఠ݂ೡ ࣻ ੓णפ׮. ௏ഐ౟ܳ ࢤࢿೞݶ KPIܳ ஏ੿ೡ ࣻ ੓ח ఋ੐ۄੋਸ ࢸ੿ೡ ࣻ ੓णפ׮. ఋѶ੉ ೯ز(ҳݒ, ҳة ژח ׮ܲ ੹ജ ੉߮౟)ਸ ஂೞח ؘ ಣӐ੸ਵ۽ ࣗਃغח दрਸ ঌҊ ੓ח ҃਋, ੹ജਯ੉ա ࣻ੊ࡺ݅ ইפۄ Ҋё੄ ۄ੉೐ࢎ੉௿ী ޷஖ח ৔ೱب ഛ ੋೡ ࣻ ੓णפ׮. ੹ജ ੉߮౟ܳ ӝ߈ਵ۽ ੢ӝ੸ੋ о஖ܳ ࠙ࢳೞݶ о੢ о஖о ֫਷ ࢎਊ੗৬ Ҋё, ઁಿ সؘ੉౟੄ ബҗ, জ ҃೷ ١ਸ ౵ঈ ೞח ؘ ب਑੉ ؾפ׮.

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௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ 73 ௏ഐ౟ܳ ਬਊೞѱ ഝਊೡ ࣻ ੓ח ஏ੿ ૑಴ ௏ഐ౟ܳ ࢎਊೞݶ ׮নೠ Ӓܛਸ ా೧ ૑಴ܳ ؊ बக੸ਵ۽ ੉೧ೡ ࣻ ੓णפ׮. ௏ഐ౟ী ೡ׼ೞח ݒѐ߸ࣻী ٮۄ LTV, ਖ਼ܨ, ଵৈ৬ э੉ ࠺ૉפझী ઺ਃೠ ૑಴ী ޷஖ח ৔ೱਸ ഛੋೡ ࣻ ੓णפ׮.

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௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ 74 ׮নೠ ਬഋ੄ ࠺ૉפझо Facebook ࠙ࢳীࢲ ௏ഐ౟ܳ ࢎਊೞח ߑध • ੹੗࢚Ѣې: ৈ۞࠙੄ ਢࢎ੉౟ীࢲ ௑బஎܳ ࠄ ׮਺ ઁಿਸ ҳݒೞח ࢎۈ਷ ݻ ݺ੉ա ؼөਃ? Facebook ࠙ࢳীࢲ ח Messenger ߂ ಕ੉૑৬ э਷ ׮ܲ Facebook ݃ா౴ بҳܳ ೣԋ ࢎਊೡ ࣻ ੓ਵ޲۽, Messenger ࠈীࢲ CTA ܳ ௿ܼೞҊ ઁಿਸ ҳݒೞח ೯زҗ ҙ۲ػ ௏ഐ౟ܳ ٜ݅ ࣻ ੓णפ׮. • ৈ೯: ౠ੿ ݾ੸૑۽ оח ೦ҕಞਸ ଺ইࠁҊ 1ѐਘ ੉ղী ৘ডೞח ࢎۈ਷ ݻ ݺੌөਃ? Facebook ಕ੉૑ ѱदޛਸ ࠁҊ ೦ҕಞਸ ଺ইࠁח ࢎۈ਷ ݻ ݺੌөਃ? • ѱ੐: ୊਺ਵ۽ জਸ ୹दೞҊ աࢲ জ ղ ҳݒਯਸ ୶੸ೞӝ ਤ೧ ௏ഐ౟ܳ ٜ݅ ࣻ ੓णפ׮. ঱ઁ о੢ о஖ ੓ח ࢎਊ ੗ܳ ഛࠁೞѱ ؼөਃ? • ಌ࠶ܻ࣊: ಌ࠶ܻ࣊ח ؀ѐ ࢎਊ੗ ਖ਼ܨܳ טܻҊ रয೤פ׮. ঴݃ա ݆਷ ࢎۈٜ੉ ௑బஎܳ ࠁҊ 3ੌ ੉ղী ৈ۞࠙ ੄ ࢎ੉౟ա জਸ ੤ߑޙ೮ח૑ ഛੋ೧ࠁࣁਃ. ѱदޛী ؆Ӗਸ ױ ࢎۈ ࣻ৬ ੌ઱ੌ ղী ࢎ੉౟ա জਸ ੤ߑޙೞৈ ௑ బஎܳ ࠄ ࢎۈ ࣻܳ ݽפఠ݂ೡ ࣻب ੓णפ׮.

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௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ 75 ௏ഐ౟ܳ ഝਊೞৈ ࠺ૉפझ ੹ۚਸ ୭੸ചೞח ߑߨ • ୭ઙ੸ਵ۽ ੹ജೞח ࢎۈٜ о਍ؘ ௏ഐ౟ Ӓܛী ؀ೠ ৘ஏ LTVܳ ഛੋೞҊ, ੉ ࣻ஖ܳ ഝਊೞৈ ਢ ࢎ੉౟ ജ҃ਸ ߄ ԲѢա ܻఋѱ౴ ஬ಕੋਸ ٜ݅ о஖о ੓ח૑ ౸ױೡ ࣻ ੓णפ׮. • ژೠ ࢜۽਍ ࢎਊ੗ܳ ഛࠁೞח Ѫ੉ ࠺ਊ ݶীࢲ ؊ ബਯ੸ੋ૑ LTV ؘ੉ఠܳ ా೧ ಣоೞҊ, ӝઓ Ҋёਸ ܻఋѱ౴ೡ ࣻ ੓णפ׮. • ࢎۈٜ੉ ઑഥ೮Ѣա ੢߄ҳפী ୶оೠ ಿݾ ژח ௑బஎܳ ഘࠁೞח ܻఋѱ౴ ஬ಕੋਸ ٜ݅যࠁࣁਃ. • о੢ ࢿҗо જ਷ ௏ഐ౟ܳ ౵ঈೞҊ बக੸ਵ۽ ࠙ࢳೞৈ ੉ٜ੄ ҕా੼੉ ޖ঺ੋ૑ ঌইࠅ ࣻ ੓णפ׮.

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௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ 76 ಌօҗ ௏ഐ౟੄ ର੉੼ ௏ഐ౟৬ ಌօীח ׮਺੄ ف о૑ ௾ ର੉੼੉ ੓णפ׮. • ௏ഐ౟ Ӓܛ੉ ஂೞח ف о૑੄ ೯ز਷ ੿೧૓ ӝр ղী ߊࢤ೤פ׮. • ಌօ਷ ࣁ ѐ ੉࢚੄ ࢎਊ੗ ೯زਸ ஏ੿೤פ׮. Ӓܛী ࣘೠ ࢎۈٜ੉ ୊਺ ౠ੿ ೯زਸ ೮ਸ ٸܳ ӝ߈ਵ۽ ௏ഐ౟ܳ ٜ݅ ࣻ ੓ח Ѫ੉ ೨बੑפ׮. ௏ഐ౟৬ ಌօ਷ ੌ۲੄ ೯زਸ ా೧ Ӓܛ੄ ೐۽ࣁझܳ ୶੸ೠ׮ח ੼ীࢲ ࠺तೞ૑݅, ಌօਸ ࢎਊೡ ٸח ౠ੿ ೯ز੉ ੌযաח द੼੄ ࢿҗܳ औѱ ஏ੿ೡ ࣻ হणפ׮. ৘ܳ ٜݶ ੌ੿ दр زউ കಕ੉૑ীࢲ ૓೯ػ ݃ா౴ ஬ಕੋ੄ ࢿҗח ஏ੿ೞӝ য۵णפ׮. ಌօ਷ 3ѐ ੉࢚੄ ױ҅ܳ ࣽࢲ؀۽ Ѣ஖ח җ੿ਸ ஏ੿೧ঠ ೡ ٸ ਬਊೞݴ, ୭੸ചܳ ਤ೧ ߽ݾ അ࢚੉ա ӝഥܳ ౵ঈ೧ঠ ೞח ҃਋ীب ب਑੉ ؾפ׮.

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௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ 77 Facebook ࠙ࢳীࢲ ௏ഐ౟ܳ ࢎਊೞৈ ؘ੉ఠܳ बக ࠙ࢳೞח ߑߨ ࣁӒݢ౟ ݒѐ߸ࣻ ӝӝ, ੋҳ ా҅೟੸ ౠࢿ, জ ߡ੹, ౟ې೗ ࣗझ ژח ݏ୺ ࢸ੿ ࣁӒݢ౟ܳ ੸ਊ೤פ׮. Ӓ۞ݶ о੢ о஖ о ֫਷ Ҋёҗ ࢎਊ੗ܳ ੿ഛೞѱ ౵ঈೡ ࣻ ੓णפ׮. '಴द ӝળ' ٘܂׮਍ ݫ׏ܳ ࢎਊೞৈ ੋҳ ా҅೟੸ ౠࢿ, ਤ஖߹ ݒ ୹, ଻օ, UTM ஬ಕੋ ١੄ ࣁӒݢ౟ب ࠺Үೡ ࣻب ੓णפ׮. ੉ Ӓې೐ীࢲח ଻օ߹۽ ࣁ࠙ചػ ௏ഐ౟ܳࢎਊೞৈ ҳݒܳ ࠺Ү೤פ׮.