B2Cモバイル開発のいまとこれから #forcedotcomjp

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#$͔ΒΈͨ ϞόΠϧΞϓϦέʔγϣϯ։ൃͷ ͍·ͱ͜Ε͔Β /BPZB*UP JOBPZB!HNBJMDPN

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NAOYA ITO

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ࡢࠓͷϞόΠϧࣄ৘

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h"p://www.kpcb.com/insights/2013-‐internet-‐trends

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h"p://www.kpcb.com/insights/2013-‐internet-‐trends

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ྫ͑͹ɺ&$ •  ੒௕͸ϞόΠϧ͕ݗҾ – ೥ஹԯԁ – ೥ஹԯԁ •  ͏͕ͪϞόΠϧ ೥ܦࡁ࢈ۀলൃද "NB[PODPKQ

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ʮࠓޙ͸ϞόΠϧͰ΍Γ͍ͨʯ

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ਓʑ͕ϞόΠϧͰࢥ͍ු͔΂ΔϞϊ 1BUI 5XJUUFS

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ʰ͍ͭʹΤϯυϢʔβʔͷٯऻ͕࢝·ͬͨrاۀγεςϜʹ͓͚ΔίϯγϡʔϚʔΠϊϕʔ γϣϯ/PUIJOHWFOUVSFE OPUIJOHHBJOFEʱ h"p://takora"a.hatenablog.com/entry/20120329/1333033813

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ϞόΠϧ։ൃ͸ैདྷͷ։ൃͱҧ͏

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h"ps://speakerdeck.com/vitalyg/designing-‐for-‐mobile-‐commerce

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ϞόΠϧΞϓϦ։ൃͷ ͸69ͷ։ൃ ˞एׯ੝ͬͯ·͕࣮͢ײͱͯ͠

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69։ൃΛ͏·͘ਐΊΔʹ͸ ࢼߦࡨޡͷճ਺Λ૿΍͢

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ࢼߦࡨޡͷճ਺Λ࠷େԽ •  #$ͷ։ൃϓϩηε͸ͦͷ࠷దԽͷ݁Ռ – ϦʔϯɺΞδϟΠϧ։ൃɺ$*ɺ$%ɺ %FW0QTŋŋŋ

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ͳͥϦϦʔεස౓Λ্͛Δͷ͔ h"p://www.gaku.net/ukki/なぜリリース頻度を上げるのか

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5IF$POTVNFSJ[BUJPO0G*5

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ϞόΠϧΞϓϦ։ൃͷ࣮ࡍ

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ελʔτΞοϓ͸ॳظ͔Β6*։ൃ ʹྗΛೖΕ͍ͯΔ 1BUI 4NBSU/FXT

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ͳͥͳΒ •  ͦ΋ͦ΋69͕Α͘ͳ͍ͱϢʔβʔʹ࢖ͬ ͯ΋Β͑ͳ͍͔Β •  6*ͷ࣮૷ίετ͕ߴ͍ͷͰɺॳظʹίϯ ηϓτΛ͔ͬ͠ΓݻΊ͍ͨ

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ࢴͰֆΛॻ͘ 『はてブiPhone・Androidアプリの開発プロセス – ninjinkun's diary』 h"p://ninjinkun.hatenablog.com/entry/20110213/1297586340

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ϖʔύʔϓϩτλΠϐϯά

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101 ϖʔύʔϓϩτλΠϐϯά༻ΞϓϦ

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'MJOUPɺ'JMF4RVBSFFUD

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6*࡞੒ʹ͋ͨͬͯ •  6*ίϯϙʔωϯτͷύλʔ ϯΛ஌͓ͬͯ͘͜ͱ͕େ੾ – Ͳ͏΍ͬͯ 㱺ޙड़ •  ΨΠυϥΠϯ͸ඞಡ – J04ώϡʔϚϯΠϯλʔϑΣΠ εΨΠυϥΠϯ – %FTJHOc"OESPJE %FWFMPQFST ʰεϚʔτϑΥϯͷͨΊͷ6*σβΠϯʱ ஑ా୓࢘

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6*,JU'SBNFXPSL

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6*,JUͷ੍໿ •  ૉ௚ʹै͏ͱJ04Β͍͠69ʹ࢓্͕ΔΑ ͏ʹͳ͍ͬͯΔ – ྫը໘ભҠ"1*ͳͲࢥ͍ͬͯΔΑΓͣͬͱબ ୒ࢶ͕গͳ͍ •  pushViewController:animated: •  presentViewController:animated:completion : – ྫ: ϘλϯΛஔ͚Δ৔ॴ͸ܾ·͍ͬͯΔ

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ͭ·Γŋŋŋ •  ࣮૷Λߦ͍ͬͯΔϓϩάϥϚ͸ɺJ04ͷ6* ͕Ͳ͏͋Δ΂͖͔ΛΑ͘஌͍ͬͯΔ •  ϑϨʔϜϫʔΫͷཧղͳ͠ʹ6*ઃܭΛߦ ͏ͷ͸ԕճΓ

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ۙ೥ͷ#$։ൃͷ܏޲ •  ʮϑϩϯτΤϯυ։ൃऀʯ – ϑϩϯτΤϯυ։ൃऀσβΠφͰ͋Δ͜ͱ ΋ h"p://www.theguardian.com/help/insideguardian/2009/sep/28/blogpost

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1VMM3FRVFTU։ൃͱ6* ը໘ઃܭͷ੹೚ऀʹ։ൃϦςϥγ͕͋Ε͹ (JUIVCͰͷίϥϘϨʔγϣϯ͕Մೳ

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J04"OESPJE։ൃͷམͱ݀͠ ʮ"OESPJE൛΋J04൛ͱಉ͡σ βΠϯͰΑΖ͘͠ʂʯ

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J04 •  ը໘ભҠ͸ΞϓϦͷதͰجຊ׬݁͢Δ •  ଞΞϓϦͱͷ࿈ܞ͸࠷௿ݶ

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"OESPJE •  ಺෦ભҠͱଞΞϓϦ΁ͷભҠ͕֓೦্͸ಉҰ •  ΢Σϒϒϥ΢βͷߟ͑ํʹ͍ۙ –  όοΫΩʔ͸ԿͷͨΊʹ͋Δʁ

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6*ͷࠜຊͷࢥ૝͕ҧ͏ •  J04ͱ"OESPJE͸ͦΕͧΕ։ൃ͢Δํ ͕݁Ռతʹۙಓ •  ϫϯιʔεɾΫϩεϓϥοτϑΥʔϜ͸ࠔ ೉ͳಓ – ͨͩ͠ɺ6*ϑϨʔϜϫʔΫΛ࢖Θͳ͍։ൃ͸ ྫ֎ ྫωΠςΟϒήʔϜ

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)5.-Ͱ͍ͭ΍Δͷ ࠓͰŋŋŋ͸ͳ͍

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•  8FCϖʔδతͳ΋ͷ͸0, –  ैདྷͷ8FC։ൃͱ΄΅มΘΒͳ͍ •  ωΠςΟϒΞϓϦͷΑ͏ͳ )5.-ΞϓϦ͸ࠔ೉ͳಓ –  &NCFEEFE8FC7JFXTͳͲ͍Ζ͍ΖΞϓϩʔν͸͋Δ΋ͷ ͷɺָܾͯ͠Ͱ͸ͳ͍

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ϞόΠϧ։ൃͱ044 $PDPB1PETੵۃతʹར༻

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$PDPB1PET •  3VCZͷHFNɺ1FSMͷ$1"/ •  #VOEMFSͷΑ͏ͳґଘ؅ཧɺόʔδϣϯݻఆͷ࢓૊Έ # Podfile platform :ios, '6.1' pod 'JSONKit' pod 'AFNetworking', '~> 1.3'

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(JUIVCͱ044

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$PDPB$POUSPMT

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Ϋϥ΢υͱϞόΠϧ •  *BB41BB4ɺ.#BB4ɺ4BB4 – ੵۃతʹ࢖͍ͬͯ͘ – ੵۃతʹ࢖͍ɺ։ൃαΠΫϧΛ଎ΊΔ •  "1*ϑΝʔετ – όοΫΤϯυϑϩϯτΤϯυͷ෼୲ – ۀ຿ϩδοΫ͸"1*ͰΫϥ΢υଆͰɻ6*Λ ΞϓϦͰ

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όοΫΤϯυ*BB41BBT #$ͷ৽ن։ൃͰ͸΋͸΍౰ͨΓલ )FSPLV "84

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ͳͥΫϥ΢υʁ •  ΠϯϑϥͷೲظΛॖΊ͍ͨ •  %FW0QT͍ͨ͠ – #$ϞόΠϧ։ൃʹ͓͍ͯ͸ͪ͜Βͷཁ੥ – ΠϯϑϥΛࣗಈԽ͠ɺࢼߦࡨޡճ਺Λ૿΍͢

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ϞόΠϧ#BB4 1BSTFDPN

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.#BB4ͷఏڙ͢Δ΋ͷ •  Ϣʔβొ࿥ɾ؅ཧɾೝূ •  ϝοηʔδϯά ϓογϡ௨஌ •  Ϋϥ΢υετϨʔδ –  ϑΝΠϧετϨʔδ –  ΦϒδΣΫτετϨʔδ •  Ϋϥ΢υ্Ͱͷܭࢉॲཧ •  ՝ۚ *O"QQ1VSDITF •  ར༻෼ੳ •  Ґஔ৘ใɺιʔγϟϧͳͲͷίϯςΩετ

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1BSTFJ044%, ίʔυ͸3VCZ.PUJPO # Push Notification を有効に # ParseのKVS に deviceToken ó user_id のマッピングを保持 PFInstallation.currentInstallation.tap do |i| i.setDeviceTokenFromData deviceToken i.setObject @user_id, forKey:"owner" i.saveInBackground end

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1BSTF3&45"1* # REST API で、push通知を端末に送るよう Parse に指令 curl -‐X POST \ -‐H "X-‐Parse-‐Application-‐Id: "..." \ -‐H "X-‐Parse-‐REST-‐API-‐Key: "..." \ -‐H "Content-‐Type: application/json" \ -‐d '{ "data": { "where": { "owner": "naoya" } "alert": "Hello, World!" } }' \ https://api.parse.com/1/push ϓογϡ௨஌ʹ·ͭΘΔ໘౗ͳՕॴ͸Ϋϥ΢υଆͰ΍ͬͯ͘ ΕΔ ྫ"1/αʔόͱͷ઀ଓҡ࣋

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"NB[PO4/4 •  "84ͷϓογϡ௨஌αʔϏε •  .#BB4΄Ͳͷػೳॊೈ͞͸ͳ͍͕ͱʹ ͔͍҆͘ – 64%ສ"1*ϦΫΤετ – .#BB4͸ΦϒδΣΫτετϨʔδ΍4%,ͱ ͷ࿈ܞ͕ڧΈ •  ࠓޙ͸"84͕#BB4త໾ׂ΋୲͏

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ϞόΠϧ#BB4ͷ࣮ࡍ •  શͯΛ#BB4͕࿫͏Θ͚Ͱ͸ͳ͍ – *BB41BB4ͱ࢖͍෼͚ͳ͕Βɺ#BB4͕ಘҙ ͱ͢Δͱ͜ΖΛ୲౰ͤ͞Δͷ͕٢ 『モバイルBaaSの概観と最新動向 (2013/6/7)』 by Shnichi Tomita h"p://www.slideshare.net/shinichitomita/mobile-‐baaslatest

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)FMJPTCZ)FSPLV

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։ൃΛॿ͚Δ4BB4 •  ͲΜͲΜ࢖͍ͬͯ͘ –  5FTU'MJHIUςετΞϓϦͷνʔϜ΁ͷ഑෍ –  #VH4FOTFΫϥογϡϨϙʔτ –  /FX3FMJDϞχλϦϯά –  5SBWJT$*ܧଓతΠϯςάϨʔγϣϯ #VH4FOTF

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ָͰ͖Δͱ͜Ζ͸ָΛ͢Δ ָͨͩ͠͠Ͳ͜ΖΛؒҧΘͳ͍

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ʮ"OESPJE൛΋J04൛ͱಉ͡σ βΠϯͰΑΖ͘͠ʂʯ

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·ͱΊ •  #$ΞϓϦ։ൃͷϓϥΫςΟεΛ঺հ •  ैདྷ։ൃΑΓ΋69։ൃʹϦιʔεΛׂ͘ •  ։ൃϓϩηε΍Πϯϑϥͷѻ͍Λચ࿅ͤ͞Δ͜ͱ Ͱࢼߦࡨޡճ਺Λ૿΍͢ –  ݁Ռɺ6*։ൃͷϦιʔε֬อٴͼධՁ͕ॊೈʹͳΔ •  044΍Ϋϥ΢υΛ࠷େݶ׆༻ •  ͨͩ͠ɺָΛ͢ΔՕॴ͸ਖ਼͘͠ݟۃΊΔ –  ΞϓϦ͸ૉ௚ʹɺී௨ͷ΍ΓํͰ࡞Δ –  ʮָͦ͏͔ͩΒʯͱ͍͏ཧ༝͚ͩͰϫϯιʔε )5.-ࣗಈੜ੒ͳͲ௥͍ٻΊͳ͍ –  पล؀ڥ͸ʮڊਓͷݞͷ্ʯʹ৐Δ