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Link building means helping people @LinkiCZ Zdeněk Dvořák

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@LinkiCZ Zdeněk Dvořák Mind crime?

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118 linking domains in 2019

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What kind of hat should I wear?

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45% of my respondents buy links

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Buying links has limits

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Just a single reason to be linked

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Number of pages that sell links is limited

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Their quality is questionable

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Or the price is out of your budget

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What to do instead? (or as well)

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Do the old stuff. In a better way.

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Why do people build websites?

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Why do people build websites? Money

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Ego

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Helping others

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They all have goals!

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Traffic is a goal

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Content is a goal

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Visibility is a goal

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Reward is a goal

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Content Visibility Rewards Traffic

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Support the goals!

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Deliver traffic

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Facebook page or group

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Find non-competing relevant targets

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Your targets Topically relevant They sell products or a service Don´t compete, extend your message

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Pick small sites Show how big your audience is during initial contact Show some examples of the past activities and their reach

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Newsletters

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Support their SEO

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Your targets Topically relevant Active SEO campaigns Don´t compete

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If you have more assets available, use them when you want to power up your position. Two offered links instead of one work nice!

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Always mention 2nd tier activities to their page if they would link to you.

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If you target non-SEO educated people, explain quickly how links will help.

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Deliver content

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How I offered a custom tailored content to affiliate publishers

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One of the links I got this way

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Your targets At early stage of business Small ones first Business oriented

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Deliver visibility

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People love to be featured!

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Brands, too!

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Events, competitions, fairs

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Your targets Have the „featured at“ page“ Provide links Business & ego oriented

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Award based link building

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Anyone can run an Award

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Getting ready to get links these ways

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Build your own assets

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Don´t ruin your asset by selling links

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Don´t link to your clients

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Produce quality content only

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Invest in design. First impression matters

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Build links to your asset

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Your client´s other sites

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Your client´s other channels

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Key takeaways!

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Identify goals

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Can´t help? Don´t reach!

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Talk about the benefits first

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Use synergy with other channels

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Build your own assets

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LinkiCZ Zdeněk Dvořák Thank you! #seozraz Linki.cz