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Link building means helping people @LinkiCZ Zdeněk Dvořák
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@LinkiCZ Zdeněk Dvořák Mind crime?
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118 linking domains in 2019
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What kind of hat should I wear?
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45% of my respondents buy links
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Buying links has limits
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Just a single reason to be linked
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Number of pages that sell links is limited
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Their quality is questionable
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Or the price is out of your budget
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What to do instead? (or as well)
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Do the old stuff. In a better way.
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Why do people build websites?
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Why do people build websites? Money
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Ego
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Helping others
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They all have goals!
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Traffic is a goal
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Content is a goal
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Visibility is a goal
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Reward is a goal
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Content Visibility Rewards Traffic
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Support the goals!
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Deliver traffic
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Facebook page or group
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Find non-competing relevant targets
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Your targets Topically relevant They sell products or a service Don´t compete, extend your message
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Pick small sites Show how big your audience is during initial contact Show some examples of the past activities and their reach
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Newsletters
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Support their SEO
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Your targets Topically relevant Active SEO campaigns Don´t compete
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If you have more assets available, use them when you want to power up your position. Two offered links instead of one work nice!
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Always mention 2nd tier activities to their page if they would link to you.
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If you target non-SEO educated people, explain quickly how links will help.
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Deliver content
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How I offered a custom tailored content to affiliate publishers
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One of the links I got this way
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Your targets At early stage of business Small ones first Business oriented
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Deliver visibility
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People love to be featured!
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Brands, too!
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Events, competitions, fairs
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Your targets Have the „featured at“ page“ Provide links Business & ego oriented
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Award based link building
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Anyone can run an Award
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Getting ready to get links these ways
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Build your own assets
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Don´t ruin your asset by selling links
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Don´t link to your clients
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Produce quality content only
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Invest in design. First impression matters
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Build links to your asset
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Your client´s other sites
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Your client´s other channels
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Key takeaways!
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Identify goals
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Can´t help? Don´t reach!
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Talk about the benefits first
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Use synergy with other channels
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Build your own assets
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LinkiCZ Zdeněk Dvořák Thank you! #seozraz Linki.cz