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huizendveld.com #OOPmuc No-code does not mean no model

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Marijn Huizendveld I help leadership teams at fast growing organizations accomplish more with the people that produce their software. [email protected] marijn.huizendveld.com

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huizendveld.com Why I’m interested in this topic 💸 Software production eats budgets 🦾 Potential to reduce mechanical aspects 💭 Additional focus on the intellectual, 
 and collaborative aspects of design #OOPmuc

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huizendveld.com 🧪 #OOPmuc

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huizendveld.com 👥 #OOPmuc

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huizendveld.com 🎯 #OOPmuc

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huizendveld.com #OOPmuc If you want a tools comparison…

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huizendveld.com #OOPmuc If you are looking for a one-size fi ts all solution…

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huizendveld.com #OOPmuc If you have been seduced to chose between code or no-code…

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huizendveld.com #OOPmuc If you expect the mother of all buzzwords: AI…

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huizendveld.com My goal is to start a conversation on no-code and DDD Because… #OOPmuc

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huizendveld.com #OOPmuc Let’s get started → The future isn’t here yet, and that allows us to shape it.

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huizendveld.com #OOPmuc 🌎 Context, 💬 Example, and ➡ Implications Our journey Today 🌎 Context,

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© Atlantic Records

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© Roger Parkes

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Wha t are t h e c o m mon al i ti e s b etwe en Ed S h e era n a nd N ei l G a i man ?

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huizendveld.com So what..?! #OOPmuc

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huizendveld.com #OOPmuc 👩🎓 Learn, ✂ Copy, and 🎛 Adapt Explore other domains

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© Chris F

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© DDDEurope 🥳

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© Ed Sheeran

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huizendveld.com Barely any ideas get thrown away #OOPmuc

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huizendveld.com #OOPmuc 💡 An i dea Ex pl a i n val u e 👥 🤝 Ag r e eme n t Awa it c a pa cit y ⏳ Sta rt p rodu ci ng 👩💻 Dep lo y s o l u t i o n 🚀 🗳 Gat her d at a We i g h o p ti o ns ⚖ 🔁 Ite rat e

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huizendveld.com Most organizations I work with attempt overnight success #OOPmuc

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N ≧ 30

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huizendveld.com #OOPmuc In the eyes of a business owner the status quo time to market is bad…

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Wh y i s t here a m arke t f o r n o -co de to ol s ?

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huizendveld.com #OOPmuc 💡 An i dea Ex pl a i n val u e 👥 🤝 Ag r e eme n t Awa it c a pa cit y ⏳ Sta rt p rodu ci ng 👩💻 Dep lo y s o l u t i o n 🚀 🗳 Gat her d at a We i g h o p ti o ns ⚖ 🔁 Ite rat e

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Whe n doe s E d v is i t t h e r e c o r din g st ud io ?

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huizendveld.com #OOPmuc Un c e r t ai nt y Des ign l i f e c y cle

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huizendveld.com #OOPmuc Overnight success is a myth

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huizendveld.com Why we aim for overnight success? 💍 Assumption: Single model to rule them all ✨ Environment: Institutionalized perfectionism 💔 Personal: Di ffi culty killing our darlings #OOPmuc

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Tak e a m o me n t an d a sk y o urs el f : Is th e o r gan iz ati o n I w o rk f o r at tem p tin g t o ac h i e ve ov er nig h t su c c e s s es ?

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huizendveld.com ✅ Next Action #OOPmuc

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huizendveld.com #OOPmuc

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© Domain Language, Inc.

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huizendveld.com #OOPmuc Whirlpool fl ow ≠ Artifacts fl ow

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huizendveld.com ♻ 🚰 #OOPmuc

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huizendveld.com Dismiss ideas as fast as possible #OOPmuc

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huizendveld.com Leverage the model, and the abstractions it provides #OOPmuc

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huizendveld.com Naive modelling in code 1⃣ Single path (e.g happy path, speci fi c case) 👩⚖ Little to no restrictions enforced 👀 Look back and ask: “What have we learned?” #OOPmuc

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UsageId = NewType('UsageId', str)

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class UsageId: usage_date: DayOfUsage customer_id: CustomerId @classmethod def from_string(cls, as_text: str) -> UsageIdType: [provided_prefix, provided_customer_id, provided_usage_date] = as_text.split(':') if provided_prefix != 'usage': raise SorryInvalidUsageId.because_of_unsuported_prefix() if provided_customer_id == '': raise SorryInvalidUsageId.because_of_missing_customer_id() if provided_usage_date == '': raise SorryInvalidUsageId.because_of_missing_usage_date() return UsageId( CustomerId.from_string(f”customer:{provided_customer_id}"), DayOfUsage.from_string(provided_usage_date) )

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huizendveld.com We will get to the no-code part later #OOPmuc

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huizendveld.com What can we learn from Ed Sheeran? 🚰 Make more songs domain models 🗑 Throw most of them away 🔁 Discover what resonates #OOPmuc

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huizendveld.com #OOPmuc 💬 Example, and ➡ Implications Our journey Today 🌎 Context, 💬 Example,

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huizendveld.com Leasy: Easy Car Leasing 🏢 Successful fast growing company ⚠ Big deals involve lots of manual labor 🧟 Many abandoned purchases due to poor UX #OOPmuc

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huizendveld.com #OOPmuc Con vin c e th e p ros p ect Mak e it h ap pen Mak e the de a l

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huizendveld.com An opportunity to explore domain models using no-code to throw most of them away #OOPmuc

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© Kelly

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© BMW

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© Fox

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© Cottonbro studio

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huizendveld.com Prototypes deliver value Often not for the end-user, but for the designer #OOPmuc

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Wha t is t he c on c ep t t h a t i s mos t o ften mi s sp el led in D oma i n -Dri ven D e si gn ?

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huizendveld.com Ambiguous language 😝 #OOPmuc

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huizendveld.com Ubiquitous language #OOPmuc

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huizendveld.com Prototype: “A fi rst, or preliminary version of a device or vehicle from which other forms are developed” - Oxford Dictionary #OOPmuc

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Hav e yo u eve r a ske d yo u r s elf : Wha t is n o -co de ?

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huizendveld.com What is no-code to me? 🖥 Produces working software 🔑 Turnkey runtime 🔷 Visual programming paradigm #OOPmuc

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huizendveld.com ⚒ Form Builders #OOPmuc

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huizendveld.com ⚒ Automation Platforms #OOPmuc

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huizendveld.com ⚒ Visual Databases #OOPmuc

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huizendveld.com 🤔 What about domain models? #OOPmuc

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huizendveld.com #OOPmuc Domain modeling is not about modeling data

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huizendveld.com No code environments help to model data rather than domains #OOPmuc

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Do e s tha t m a t t er ..?

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huizendveld.com BYOM #OOPmuc

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huizendveld.com Bring Your Own Model #OOPmuc

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huizendveld.com “No code is about the absence of code, as wireless is about the absence of wires, or serverless about the absence of servers” – Romeu Moura #OOPmuc

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huizendveld.com Software production is more than writing code #OOPmuc

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How do w e bi nd t he mo de l to t he i m p l eme n t a tio n if we d o n’t h a v e a n y c od e ?

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huizendveld.com

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huizendveld.com Challenges ∞ Many moving parts and many assumptions 🔄 One part in fl uences the other and vice versa 🔮 Human behavior is impossible to predict #OOPmuc

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huizendveld.com #OOPmuc

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huizendveld.com The proof of the pudding is in the eating #OOPmuc

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huizendveld.com #OOPmuc Con vin c e th e p ros p ect Mak e it h ap pen Mak e the de a l

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huizendveld.com #OOPmuc

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huizendveld.com #OOPmuc The value of no-code

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huizendveld.com ✅ Removes busy work #OOPmuc

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huizendveld.com ✅ Shortens the feedback loop #OOPmuc

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huizendveld.com ✅ Proves assumptions #OOPmuc

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huizendveld.com Downsides 🏗 Encourages production grade solution 🖇 Lock in on platforms 📈 Scaling is hard #OOPmuc

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huizendveld.com Bene fi ts 🗑 Less attachment 👥 Larger group of authors ♻ Cheap to replace #OOPmuc

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huizendveld.com #OOPmuc and ➡ Implications Our journey Today 🌎 Context, 💬 Example, ➡ Implications

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Wha t do y o u t hi n k : If o ur p r o t o t y pe is go o d , s h o ul d i t s ta y i n n o -co de ?

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huizendveld.com Should it stay in no-code? ⏱ Rate of change 🚦 Service expectations 📑 Decoupled using interfaces #OOPmuc

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© Spearhead

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huizendveld.com “[…]Long before the availability of this technology we developed […] rules to help us accommodate the limitation” – Dr. Eliyahu M. Goldratt #OOPmuc

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huizendveld.com Technology adoption according to Goldratt 1. What is the power of the technology? 2. What limitation does it diminish? 3. What were the rules to deal with the limitation? 4. Given the new technology, 
 what rules should we replace them with? #OOPmuc

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huizendveld.com My recommendations #OOPmuc

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© Marijn Huizendveld

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huizendveld.com 1. What is the power of the technology? #OOPmuc

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huizendveld.com There are less things that require deep technical knowledge #OOPmuc

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huizendveld.com 2. What limitation does it diminish? #OOPmuc

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huizendveld.com The need for a large engineering team to produce working software #OOPmuc

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huizendveld.com 3. Until now, what were the rules to deal with the limitation? #OOPmuc

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huizendveld.com Rules up until now 🛣Predictable > innovative 🌊Big design up front 🏔Do not discard 🏁Finishing > succeeding 👥Outsource to agencies ♻Rework the same artifact #OOPmuc

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huizendveld.com 4. Given the new technology, what rules should we replace them with? #OOPmuc

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huizendveld.com Optimize for throughput: 
 Reach a volume of bad ideas fast #OOPmuc

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huizendveld.com #OOPmuc Looking back

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huizendveld.com No code 🔁 No code helps shorten the feedback cycle ⚠ Bring your own domain model into the tools 🔚 “Begin with the end in mind” to discover parts #OOPmuc

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huizendveld.com Artifacts ✅ Not all artifacts add value to users ❌ Useful if they disprove assumptions fast 🔍 Help identify the artifacts we care for #OOPmuc

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huizendveld.com Implications ⌨ No only writing code to produce software 🙈 Software production is more than code alone 🚰 Optimize for the throughput of ideas #OOPmuc

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huizendveld.com #OOPmuc Final Words

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huizendveld.com #OOPmuc

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huizendveld.com In short 🕵 Use no-code to explore more models 🗑 Throw most of those models away ✂ Extract to code if needed #OOPmuc

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huizendveld.com #OOPmuc What is on your mind? → My goal is to start a conversation 
 on no-code and DDD…

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huizendveld.com #OOPmuc Did you like this presentation? Tell your friends Tell your boss Tell the internet

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Are you eager to learn more? Marijn Huizendveld B.V. Hillegomstraat 12-14 1058 LS Amsterdam The Netherlands If you take the time to ask a good question, then I’ll take the time to write a good answer. [email protected] marijn.huizendveld.com