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Prototyping with General Assembly @mr_mr General Assembly UX

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Hello.

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Example Body copy

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Example Body copy

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TheGuardian.com the next generation • redcarpetreports.de/2014/allgemein/startrek_tng_7/

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Article onward journeys Football vertical Responsive Navigation

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Simple. Enjoyable. Quick. Make things people want to use. Less documentation. Easily updated. Why?

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0 1 week

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We believe that [doing this] ___________________ for [these people] ___________________________________ will achieve [this outcome] _____________________ We’ll know this is true when we see [this metric / this market feedback] _______________________ Hypothesis statements

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“People don’t read products — they interact with them.” • https://medium.com/goodux-badux/how-prototyping-is-replacing-documentation-c42e97d07a11 Ian Schoen

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-- / -- / ---- -- / -- / ---- -- / -- / ---- £-- £-- -- / -- / ---- -- / -- / ----

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£-- -- / -- / ---- -- / -- / ---- -- / -- / ---- -- / -- / ---- -- / -- / ---- £--

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Function • Better flow • On device • All pages involved with the feature are there to interact with • Where does that button take you etc.. £-- -- / -- / ---- -- / -- / ---- -- / -- / ---- -- / -- / ---- -- / -- / ---- £--

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“We are all salesmen every day of our lives” Charles Schwab

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• Rami Niemi

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Projects

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Responsive navigation Provide a better overview of what the Guardian is to our least engaged and brand new audience members - at a fully responsive level.

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Ideas were rated 0-5 out of 5 criteria: 1. Aesthetics 2. Clear navigation to sub-sections 3. Access to all sections button 4. Ease to design 5. Ease to build

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Example Body copy

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Would the cutoff off text encourage users to swipe or press ‘all’ ?

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Mobile view Desktop view

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10 users shown from panel 7 users shown from panel 22 users shown (UX lab and panel)

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Density of news A month long time-box experiment to hypothesize and deliver a solution to the problem: How to get users a better overview of all our content from the homepage.

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F 200 T 20 W 5 T 5 M Setup

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Australia Update UK Update UK Discover UK / US / AU / R.O.W Mixture F Th W Tu • http://ec2-54-195-16-42.eu-west-1.compute.amazonaws.com/guardian-prototype/

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UK / US / AU / R.O.W Mixture F

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Headlines Variety A more streamlined news experience Clearer definition between tone types

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Onward journeys Experiments into encouraging users to click through to more stories, or click back to a landing page to choose at least one more article to read.

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• http://ec2-54-195-16-42.eu-west-1.compute.amazonaws.com/guardian-ngw/articles/article-nav-on-scroll.html

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Football A holistic view to improve the Guardian football pages by improving our use of data and a few extra treats thrown into the mix.

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Match report (Published on a Sunday) Match preview (Published on a Friday)

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• Set yourself a deadline • Create a story for a user to follow - think of the prototype in context, when you test, put the user in the story • Use it a a form of documentation (http://ec2-54-195-16-42.eu- west-1.compute.amazonaws.com/guardian-ngw/) Final thoughts. • Use what’s familiar to start • But don’t put off learning something new • Get a partner to work with - an expert in the system you want to use and learn as you go. • Build your own website

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Resources • learn.ustwo.com • waxy.org/links • news.layervault • learnlayout.com/flexbox • webdesignrepo.com • useronboard.com • Liveview (http://www.zambetti.com/) • Skala preview (http://bjango.com/mac/ skalapreview/) • sketch.land/index.html • Julie Zhao • Ben Horowitz • Marty Cagan • Luke Wroblewski • Brad Frost

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@mr_mr General Assembly UX Thank you. Questions?