デザイン落とし穴 - 抜け出すための傾向と対策 -

by Miwa Kuramitsu

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σβΠϯ ൈ͚ग़ͨ͢Ίͷ܏޲ͱରࡦ 2017/6/29 UX FailconɹMiwa Kuramitsu མͱ݀͠

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૔ޫඒ࿨ $PPLQBE*OD %FTJHOFS

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αʔϏεσβΠϯͰ ϋϚΓ΍͍͢མͱ݀͠ ࠓ೔ͷςʔϚ

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Ϩγϐ౤ߘɾݕࡧαʔϏε Ϩγϐ਺ສ඼Ҏ্ ΧࠃݴޠͰల։த ˞೥݄຤࣌఺

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Ծઆ ࣮ߦ ݕূ

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Ծઆ ࣮ߦ ݕূ ͭͷϑΣʔζͰ ϋϚΓ͕ͪͳམͱ݀͠Λ ݟ͍͖ͯ·͠ΐ͏

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Ծઆ ࣮ߦ ݕূ

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Ϣʔβʔࢹ఺ͷཧ૝ͷମݧ͕ ͏·͘ఆٛͰ͖ͳ͍࿩ ʮԾઆʯͰϋϚΔམͱ݀͠

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ʮϢʔβʔࢹ఺Λ஌ΔͨΊʹ͸ ϢʔβʔετʔϦʔΛॻ͜͏ʂʯ

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ϢʔβʔͷߦಈϑϩʔΛॻ͖ग़ͯ͠ɺ ϢʔβʔͱαʔϏεͷλονϙΠϯ τͷؔ܎Λ໌֬ʹ͢Δ΋ͷɻϢʔβ γφϦΦɻ Ϣʔβʔ ετʔϦʔ

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ϢʔβʔετʔϦʔͷམͱ݀͠ wετʔϦʔϥΠςΟϯάʹ͸शख़౓͕ඞཁ wϢʔβʔͱ։ൃऀͷࢹ఺ͷ੾Γସ͕͑͏·͍͔͘ ͣʹจষ͕ҙຯෆ໌ʹͳΔ͜ͱ͕ଟ͍

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ϑϦϚΞϓϦͷϢʔβʔετʔϦʔ ηʔϧͰങ͍ಀͨ͠෰Λɺϒϥϯυ໊Ͱݕࡧɻ ͢Δͱಉ͡঎඼͕ग़͖ͯͨͷͰΫϦοΫ͢Δɻ ঎඼ϖʔδͰɺঢ়ଶ΋৽඼Ͱ͋Δ͜ͱΛ֬ೝͨ͠ɻ ൢചՁ͕֨ߴ͍ͷͰͻͱ·ͣ΢ΥονϦετʹ௥Ճɻ ஋Լ͛͞Εͨ͜ͱΛϓογϡ௨஌Ͱૹ৴͢Δɻ ΋͏গ͠ʂͷྫ

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ൢചՁ͕֨ߴ͍ͷͰ ͻͱ·ͣ΢ΥονϦετʹ௥Ճ ò ! ػೳ΍ཁૉ໊Ͱ͸ͳ͘ɺϢʔβʔͷߦಈϕʔεͰ

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஋Լ͛͞Εͨ͜ͱΛϓογϡ௨஌Ͱૹ৴͢Δ ò ! จষͷओޠʹʮϢʔβʔʯͱʮαʔϏεʯ͕ࠞಉ

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ϑϦϚΞϓϦͷϢʔβʔετʔϦʔ ηʔϧͰങ͍ಀͨ͠εΧʔτΛɺϒϥϯυ໊ΛཔΓʹ ͕͢͞ɻ͢Δͱͦͷ෰Λൃݟʂ ͔͠΋৽඼Έ͍ͨͩɻ Ͱ΋஋ஈ͕ߴ͍͠ɺͻͱ·ͣอଘ͓͔ͯ͘͠ʜɻ ਺೔ޙʜ ஋Լ͛͞Εͨͱ͓஌Β͕ͤಧ͍ͨʂ վળྫ

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୭΋͕ϢʔβʔετʔϦʔΛ ඳ͚ΔΑ͏ʹͳΔʹ͸ɾɾɾ

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ରࡦ هೖγʔτΛਧ͖ग़͠ܗࣜʹͨ͠ # ͜͜ʹϢʔβʔͷ ηϦϑΛॻ͜͏

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γφϦΦΛϢʔβʔͷਧ͖ग़͠ܗࣜʹ ࠓ೔ͷςʔϚ # ڈ೥͸່ͱέʔΩΛख࡞Γͯ͠ࢥ͍ग़ʹ࢒ͬͨͳ # ࡀͱҰॹʹ࡞ΕΔϨγϐͬͯɺଞԿ͕͋ΔΜͩΖʁ # Πϕϯτ͝ͱͷΧςΰϦ͕͋ͬͯʜ;Ή;Ή # खר͖ण࢘ʂ͜ΕͳΒࢠڙͱҰॹʹ࡞Εͦ͏ʢଓ͘ʣ ͜Ε͸࣮ࡍʹΠϯλʔϯֶੜ͕࣌ؒఔ౓Ͱॻ͍ͨྫͰ͢

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ਧ͖ग़͠ܗࣜͷಛ௃ wϢʔβʔͷൃݴͨ͠ηϦϑܗࣜʹ͢Δ͜ͱͰɺڧ ੍తʹ։ൃऀࢹ఺ΛϦηοτ͢Δ wϢʔβʔγφϦΦͱը໘ભҠΛηοτͰૉૣ͘ߟ ͑Δͱ͖ʹ޲͍͍ͯΔ ٯʹɺৄࡉͳঢ়گඳࣸͳ Ͳʹ͸޲͍͍ͯͳ͍

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Ծઆ ࣮ߦ ݕূ

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σβΠϯ͕ ͍ͭ·Ͱͨͬͯ΋ ͍͍ײ͡ʹͳΒͳ͍࿩ ʮ࣮ߦʯͰϋϚΔམͱ݀͠

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͍͍ײ͡ Ԟ͕ਂ͍ݴ༿Ͱ͢Ͷ

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ʮ͜͜ͷը໘ભҠɺ΋͏ ͪΐͬͱ͍͍ײ͡ͷಈ͖ʹ ͳΓ·ͤΜ͔Ͷʁʯ ʮجຊը໘σβΠϯ͸ί ϨͳΜͰ͋ͱ͸͍͍ײ͡ ʹΑΖ͘͠ʂʯ ʮ͜͜ʹ͸ɺύʔιφϥΠ ζ͞Ε͍͍ͨײ͡ͷ͓͢͢ ΊϨγϐΛฒ΂͍ͨͰ͢ʯ

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ؙ౤͛μϝ ! աڈʹͲΕ΋΍ͬͨ͜ͱ͕͋Γ·͢ʜ

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ʮ͍͍ײ͡ʯൃ஫ͷ܏޲ w܏޲ͱͯ͠ಈతཁૉ΍ٕज़໘͕བྷΉ͜ͱ͕ଟ ͍ wαʔϏεͷߏ੒ཁૉ͸άϥϑΟοΫσβΠϯ ͷΈͰ͸ͳ͍ɻ༷ʑͳཁૉ΍؀ڥཁҼ͕ઈົ ʹབྷΜͰ͍Δ wಈతίϯςϯπͷΫΦϦςΟ͸ɺ੩ࢭըϞο ΫͰ͸ݕূ͕೉͍͠

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ରࡦ ύʔιφϥΠζϩδοΫ͕ຊ౰ʹ͍͍ײ͔͡ݕূ ྫ"OESPJEΞϓϦͷ501ը໘ͷίϯςϯπݕূ 5&45WFS "11

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ରࡦ ͍͍ײ͡Λɺ஌֮Մೳͳঢ়ଶʹ wಈըϓϩτλΠϓ wΞχϝʔγϣϯ͸ࢦࣔΛ໌จԽʮ4IBSQDVSWF ͰNT͔͚ͯEQӈʹҠಈʯ wσβΠφʔ͕ίʔυΛ৮ͬͯௐ੔

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ରࡦ ʮͭΑ͍6*ʯIUUQUSBOTJULJYIBUFOBCMPHKQFOUSZ ͍͍ײ͡Λҡ࣋Ͱ͖Δ6*Λͭ͘Δ ⁞ຊདྷɺͦ͜ʹ͋Δ͸ͣͷ৘ใ͕ͳ͍৔߹͸ʁ  දࣔ͢Δཁૉ͕૝ఆΑΓ͘͢͝ଟ͍গͳ͍৔߹͸ʁ ⁠Ϣʔβʔ͞Μͷཱ৔ʹΑͬͯɺදࣔཁૉʹมԽ͸͋Δʁ ⁡ϩʔυதɺ΋͘͠͸ϩʔυ͞ΕΔ·ͰԿ͕ग़͍ͯΔʁ ⁢༧ظͤ͵Τϥʔ͕ىͬͨ࣌͜ɺը໘͸Ͳ͏ͳΔʁ ⁣୺຤ղ૾౓ʹΑΔ੍ޚ͸ʁ ⁤σβΠϯมߋʹΑͬͯɺ೿ੜతʹมԽ͕ى͜Δཁૉ͸ͳ͍͔ʁ

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Ծઆ ࣮ߦ ݕূ

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Ϣʔβʔௐࠪͨ͠ͷʹ ϓϩμΫτվળʹ ͭͳ͛ΒΕͳ͔ͬͨ࿩ ʮݕূʯͰϋϚΔམͱ݀͠

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Ϣʔβʔௐࠪ ΠϯλϏϡʔɺϢʔβʔςετɺΞϯέʔτͳͲ

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Ϣʔβʔௐࠪͷམͱ݀͠ wฉ͖͍ͨ͜ͱ͕ଟ͗ͯ͢ɺݶΒΕͨ࣌ؒͰ֩ ৺Λ࣭ͭ͘໰Λฉ͚͍ͯͳ͍ wௐࠪͷ݁ՌΠϯαΠτΛݟ͚͕ͭͨɺ݁ہ۩ ମతͳվળΞΫγϣϯʹͭͳ͛ΒΕͳ͔ͬͨ wௐࠪͯ͠ຬ଍͍ͯ͠ͳ͍͔ʁ

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ରࡦ Ձ஋ى఺Ͱ࣭໰Λ࡞੒ wվળର৅͕໌֬ͳௐࠪʹͷΈ༗ ޮ wϑΥʔΧεΛߜΓɺαʔϏεΛ ͢͹΍͘վળͰ͖͍ͯΔঢ়ଶΛ ॏࢹ ྫʮ৯΂ํʯػೳ։ൃ࣌ͷϢʔβʔΠϯλϏϡʔ࣭໰࡞੒

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ରࡦ Ձ஋ى఺Ͱ࣭໰Λ࡞੒ ྫʮ৯΂ํʯػೳ։ൃ࣌ͷϢʔβʔΠϯλϏϡʔ࣭໰࡞੒

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Ձ஋ ࣭໰ ,1*

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࣮ࡍʹ࢖ΘΕ࣭ͨ໰ྫ wੜ઱৯඼Ҏ֎ͰɺීஈΑ͘ετοΫ͍ͯ͠Δ΋ͷ͸Կ Ͱ͔͢ʁྫ͑͹͜͏΍౾෗ͻ͖͡ೲ౾Θ͔ΊͳͲʜ wࠓ໷Ұ඼Կ͔࡞ΔͱԾఆͯ͠ɺͦΕΛ࢖ͬͨϨγϐΛ ݕࡧ͠ɺ࡞Γ͍ͨͱࢥͬͨϨγϐΛܾ̍ͭఆͯͩ͘͠ ͍͞ w ܾ·ͬͨΒ ܾΊख͸ԿͰ͔͢ʁ ܾ·Βͳ͔ͬͨΒ ܾΊखʹ͚ܽͨཧ༝Λڭ͍͑ͯͩ͘͞

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Ծઆ ࣮ߦ ݕূ ·ͱΊ

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Ծઆ ࣮ߦ ݕূ ϢʔβʔͷηϦϑ Ͱࢥߟ͠Α͏ ͍͍ײ͡͸ ஌֮Մೳʹ͢Δ ݕূ͸վળʹ ͭͳ͛ͯͦ͜

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Ծઆ ࣮ߦ ݕূ མͱ͔݀͠Βൈ͚ग़ͯ͠ Ί͛ͣʹ·ͨ࣍ͷҰาΛ ౿Έग़͠·͠ΐ͏

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Thank you !USBOTJU@LJY