Slide 46
Slide 46 text
46
Search Engine Optimization (SEO) begins with keywords
− Search engines typically focus on paper titles, abstracts, and section headings
− Include 1-2 different keywords or phrases in the title, 2-3 in the abstract, 5-7 in
keyword fields, and in section headings as needed
− Use the keywords consistent with your field – if unsure, review the keywords used in
recent publications
− Test potential keywords on trends.google.com, Google Scholar, Web of Science, etc.
− Avoid excessive keyword repetition, known as “keyword stuffing,” which will cause
search engines to suppress or even un-index a web page
− Post links to your paper across your social media, networking, and institutional sites