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The Three Ages of Innovation Dan North @tastapod

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Three Ages Explore Stabilise Commoditise

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Explore Experiment Analyse Research Play! Iterate Study Sketch — “Maximise discovery”

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Three Ages Explore Stabilise Commoditise — “Maximise discovery”

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Stabilise Teachability Repeatability Articulate Categorise Validate — “Minimise variance” Structure Predictability

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Three Ages Explore Stabilise Commoditise — “Minimise variance” — “Maximise discovery”

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Commoditise Effort Activity Time Scale Cost — “Maximise efficiency” Economics

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Three Ages Explore Stabilise Commoditise — “Maximise discovery” — “Minimise variance” — “Maximise efficiency” Conflicting goals!

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Multiple simultaneous dimensions Explore Stabilise Commoditise

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So where does the innovation happen? Explore Stabilise Commoditise

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Innovation zone! Explore Stabilise Commoditise

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Vive la difference! Explore Stabilise Commoditise