Design Thinking: Problem Identification Clifford Ouma @clifford_ouma (Twitter) Navigating the problem space 

Wallet Design Thinking Exercise 

No content

○ Broad examples: Neuroscience application ○ Unrelated, unrealistic and time contraining ideas ○ Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Bad ideas Identifying the right problem 

○ Be as specific as possible e.g book recommendation app for student based off preference ○ Room for growth i.e scalable ○ Ambitious but realistic ○ Problem statement must be bread enough to allow creativity but narrow enough to be able to solve it Good ideas Identifying the right problem 

Problem statement ○ Problem statement must be bread enough to allow creativity but narrow enough to be able to solve it Answer following questions 1. What is the problem?Why is it a problem? 2. Who has the problem? Who has the need? 3. When and where does the problem occur? 4. How is it being solved today? (Optional) - Doesn’t solve the problem but creates foundation 

Activity 1: Problem Statements 

○ Time: 30 mins ○ Product: Give at least 8 problem statements ○ Vote on the most appropriate ○ Use How Might We format to redesign your problem statement ○ Research online about the market, stakeholders(partners, suppliers, competitors`1`) Problem Statement 

Activity 2: Persona Profile 

○ Understand the user’s motivation, values, dreams, profession, family, income ○ Persona is a fictitious character meant to represent the user ○ Persona puts solution into context ○ Persona should be described accurately. You should be able to meet them. Persona 

Persona 

Persona 

Activity 3: Brainstorming 

○ 1 sheet of paper per member ○ Folded into 8 rectangles and timer set for 8 minutes ○ Sketch 1 idea per rectangle ○ Stop when timer stops ○ Brainstorming rules: 1. Don’t judge. Quality not Quantity 2. Stay focused and aligned. One convo a time. Visualize idea 3. Build on each other’s ideas Crazy 8’s 

Activity 4: Decision matrix 

○ Score your ideas on 2 criteria 1. User value 2. Effort/Difficulty(Time, ability etc.) ○ Prioritize user value 2 x 2 Decision matrix