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Content alchemy:
Turning words into
conversions
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● Welcome!
● There will be a replay — you'll receive it in a few days.
● Feel free to ask questions in the dedicated questions
tab at at the bottom of your screen.
We'll answer them at the end.
Content alchemy: Turning words into
conversions
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Our panel today
Leigh Buttrey
Head of Client
Accounts
@ AS Marketing
Janaina
Barreto-Romero
Senior Technical
SEO Manager
@ Oncrawl
Vivienne Goizet
Editorial Lead SEO
@ BILD
Vanda Pókecz
SEO Team Lead
@ Ladenzeile
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Let’s chat!
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In your experience, what key
elements should a content
strategy include to maximize its
impact on conversion rates?
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How can content creators
effectively balance engaging
storytelling with a clear focus on
driving conversions?
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As content creation evolves, how can
marketers strike a balance between
creating evergreen content and
content that addresses current
trends, all while optimizing
conversion rates over time?
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In the realm of content alchemy,
what role do cognitive biases play,
and how can it be harnessed to
boost conversion rates
effectively?
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How do you integrate user feedback
and data analytics into your content
strategy to continually refine and
improve its effectiveness in driving
conversions?
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As experts in the field, what
challenges have you faced in
aligning content strategies with
conversion goals, and how did you
overcome them?
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What role does visual content play in
the conversion process, and how can
businesses optimize it for better
results?
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AI has been the top emerging trend in
content creation recently. How do you
suggest content creators should adapt
to incorporate (or avoid) it?
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Any pros or cons for using AI in content
creation that you can cite from your
experience?
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Any questions?
(ask them in the questions tab)
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Thank for your attention!
Book your demo
www.oncrawl.com