How To Price Your Product for Profitability

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BECOMING PROFITABLE @kennkelly @kenn_kelly neversettle.it

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COUNT THE COST @kennkelly @kenn_kelly neversettle.it

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SHIPPING @kennkelly @kenn_kelly

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RETURNS @kennkelly @kenn_kelly

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TIME @kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.” ~ Peter Drucker @kennkelly @kenn_kelly

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Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.” ~ Peter Drucker @kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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WHY THIS MATTERS @kennkelly @kenn_kelly

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WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue Avg $Rev/Site 1-10K 1% 34% $12,070,000 @kennkelly @kenn_kelly

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WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue Avg $Rev/Site 1-10K 1% 34% $12,070,000 10K-500K 51% 63% $3,195,000 @kennkelly @kenn_kelly

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WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue Avg $Rev/Site 1-10K 1% 34% $12,070,000 10K-500K 51% 63% $3,195,000 500K-1M 48% 3% $21,000 @kennkelly @kenn_kelly

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There are over 12 million eCommerce stores. Yet ONLY 650K are selling more than $1K annually! @kennkelly @kenn_kelly

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THE FUTURE OF RETAIL @kennkelly @kenn_kelly @kennkelly @kenn_kelly

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RETAIL @kennkelly @kenn_kelly

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RETAIL @kennkelly @kenn_kelly

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RETAIL @kennkelly @kenn_kelly

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RETAIL @kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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WHEN? @kennkelly @kenn_kelly

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PRE-INNOVATION @kennkelly @kenn_kelly

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LONG TERM THINKING @kennkelly @kenn_kelly

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DURING INNOVATION @kennkelly @kenn_kelly

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SET IT AND FORGET IT! @kennkelly @kenn_kelly

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The paradox of choice: TOO MANY GOOD OPTIONS? @kennkelly @kenn_kelly

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POST INNOVATION @kennkelly @kenn_kelly

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MOBILE DESIGN & DISTILLATION @kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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A/B PRICE TESTING @kennkelly @kenn_kelly

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A/B PRICING CRITICS @kennkelly @kenn_kelly

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CUSTOMER ENGAGEMENT @kennkelly @kenn_kelly

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ORGANIZATION @kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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@kennkelly @kenn_kelly

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PRICE A $87 PRICE B $137 @kennkelly @kenn_kelly @kennkelly @kenn_kelly

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PRICE A $87 VIEWS 1,726 PRICE B $137 VIEWS 1,817 @kennkelly @kenn_kelly

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PRICE A $87 VIEWS 1,726 CART 107 PRICE B $137 VIEWS 1,817 CART 73 @kennkelly @kenn_kelly

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PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 @kennkelly @kenn_kelly

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PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PURCHASE 41 PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 PURCHASE 29 @kennkelly @kenn_kelly

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PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PURCHASE 41 REVENUE $3.6K PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 PURCHASE 29 REVENUE $4.1K