Visual Design Implication in Organizational Branding

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Rifat Najmi Desainer Grafis @ eXo Digital Agency Manajer Riset @ Perkumpulan Sinergi Indonesia Muda Asisten Dosen @ Universitas Paramadina Sarjana Seni (DKV) @ Universitas Paramadina S1 Seni Rupa (tidak selesai) @ Institut Kesenian Jakarta @RifatNajmi fb.com/RifatNajmi rifatnajmi.com hello@rifatnajmi.com

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Brand.

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Brand. What is it?

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Brand. is how you perceive about the brand.

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Brand. is how you perceive about the brand. feel and think

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feel and think

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. visual helps to about the brand. feel and think

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. visual helps to express an idea.

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IDE: Pemandangan

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Ada dua gunung. Di tengahnya ada matahari. Ada awan dan dua burung yang sedang terbang di atasnya. Ada jalan yang membentang menuju gunung. Di kiri jalan ada rumah dan pekarangannya. Ada orang berambut warna-warni sedang menari, dan di dekatnya ada ayunan. Di kanan jalan ada danau. Di tengah danau ada orang berambut merah sedang mengayuh perahu berwarna cokelat.

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. Visual communication is communication through visual aid and is described as the conveyance of ideas and information.

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Sender Encoding Message Decoding Receiver

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ideas & communication visuals feelings & thoughts Sender Encoding Message Decoding Receiver

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Case Studies: IYC

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Youth Gerakan Suara Rapat Agenda Hobi Kesenian Olahraga Pimpinan Demonstrasi Aksi Conference

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SUDUT PEMBAHARUAN LINGKUNGAN PERTUNJUKAN MUSIK MEDIA DIPLOMASI PENDIDIKAN KOMUNITAS GERAKAN PEMUDA TEKNOLOGI INFORMASI KREATIVITAS POLITIK EKONOMI SURPRISE SESSION OLAHRAGA ANTI KORUPSI KEWIRAUSAHAAN 16 Juli 2011 Upper Room Wisma Nusantara Indonesian Youth Conference f @IndonesianYouth t LINGKUNGAN TEKNOLOGI INFORMASI POLITIK SURPRISE SESSION OLAHRAGA ANTI KORUPSI

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